Smart Tips For Your Personal And Business Success Today……….Hey, Internet marketing chump. Looks like you’ve been fooled again. You must like it!

20.09.2013 | Author: Howard Martell | Posted in

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By Dr. Jeffrey Lant.

Author’s program note. I can’t stand it another minute, Poopsie. I just cannot stand by and let you fail for even one more minute. Because today, like yesterday,and all the days before, you are going to fail; you are not going to make a single penny from that joke you call your online “business”.

Instead by day’s end when you’ve racked up another day of chump change, you’ll be worse off… a day wasted, a precious day you could have used to get ahead,now in the cosmic trash can… clueless on how to get out and make the money you say you want. Look at yourself closely in the mirror right now… that’s one poor puppy staring back at you…. pale, wan, hapless, helpless, pathetic, disgusting. And this is the guy you expect to lead the victory parade? LOL! LOL! LOL!It’s time for your Internet marketing make-over… It’s time to own up to and grasp what you are doing (the stuff that doesn’t work) and what you must do (if you expect to have any chance of online success at all).

Let’s get started with a cool tune that pretty well summarizes the mess you’rein, the mess you’ll stay in if you don’t follow sensible advice and make a radical change.”"Fooled Again (I Don’t Like It”) Go to any search engine now. Find the tune and set it on the highest decibels,for you’re about to fly. Put up your collar… find those ultra cool shades you sheepishly wore just once… wear them like the symbol of insolence and impertinence they were meant to be … now move that arthritic body… for babeeeeee, you are about to astonish the world; Tom Petty and his Heartbreakers — plus one extra guy looking remarkably like… me — are about to help you out of the sad situation you just can’t seem to shake .The song is “Fooled Again (I Don’t Like It”). Recorded in (1971, it was what rock was all about… attitude… edge… in your face… don’t tread on me, maggot…stand back world and prepare to be astonished, I’ve got the ticket to ride.Now belt out the lyrics that pretty much summarize your entire Internet experience…”Looks like I’ve been fooled again/ Looks like I’m the fool again/ I don’t like it,I don’t like it.”Now hear this… you’re not just singing a tune… you’re announcing the advent ofthe new regime… the regime where you’re a successful online marketer, not just some luckless schlepper, kick-me sign always on your back side, the guy it’s oh-so-easy to ridicule, disdain, and dismiss.

You can always feel sorry for these toads, but you can never, ever respect them. And that’s why you don’t just need to scream “I don’t like it”. You’ve got to do something to turn the fiasco you call Internet marketing around… and at once!Try these suggestions on for size.

1) STOP doing what you’re doing. It doesn’t work. Can’t work. And the silliest thing is that you ever thought it would work. The great thing about the ‘net is how easily you can test your ideas, thoughts and suppositions to see how well they work, indeed to see whether they work at all. For you see, something that doesn’t work today is not going to work tomorrow. Thus, experimentation is and must always be the order of the day, every day. If you won’t test, you won’t succeed.

2) Get trained. In my role as an Internet success counselor at worldprofit.com I have had occasion to train, work with, and nudge thousands of people worldwide over the last 20 years.Nudge? What that means is not just setting the objective and teaching folks how to achieve it… but to keep each student’s nose to the grindstone, keeping them focused, accepting absolutely no excuses, including absolutely no “special pleading”where the candidate offers “reasons” why she didn’t do what she was pledged to do: following each and every step, no ifs, ans, or buts.
Your nudge is an essential part of your success team, and though I say it myself, I am the best nudge on Earth, the least easy to deceive and hide from, unrelenting, never losing sight of the goal, more determined to see you successful than absolutely anyone except your mother. You’d be exceptionally lucky to work with me, and that’s a fact.So, I ask you. Who’s helping you set goals, brainstorm means of reaching them,reviewing results to see what worked and what didn’t, and always ensuring you stay on track? Yeah, I thought so. You’re not doing it, no one is helping you do it.You’re not focused on results, no one is helping you get focused. Thus your results are non existent, just the way they have have always been. What an embarrassment!Have you got any self-respect?

3) You have no list and are not doing the consistent, strenuous work it takes to grow one. This one’s a real killer.For the last over 40 years now I’ve been telling my students, beating it into their often amazingly resistant brains that “the list is the business, the business is the list.”How important is your list? Say there’s a fire in your office. What would you grab first to save? Inventory? No, inventory is easily replaceable. Your computer?No worry here. Easily replaceable again. (You do back up, don’t you?) That picture of your mother-in-law; you know the one that confirms her near perfect resemblance to a rare genus of ancient lizard? (Please try to be serious.) The correct answer, of course, is your list. It is essential, irreplaceable, unique. It’s loss would be catastrophic, a body blow from which you might never recover.And that is why “the list is the business, the business is the list.” The $64,000 question just this. What did you do today to build your list and turn it into the huge money-making tool you require to make the big bucks you say you want and haven’t got a clue how to get. Self-deception, self-deceit, self-delusion. This is what you’re specializing in and your thread-bare results give ample testament about just how successful you’ve been… and will always be. That better make you happy, because that, lamb chop, is what you’re going to get.

4) How are your copy-writing skills? Can you write the words that dance and thrill, the words that make people from Alabama to Beijing jump up and shout,causing even the deadest heart to beat faster, faster, faster still? You’d better be, because otherwise you’re in for a lifetime of significance expense, because top copywriters command top dollars… the dollars that come straight out of your pocket; so sad for you but absolutely necessary if you expect to have ad copy that pulls the more lucrative response.Of course knowing you, you’ll try to conjure the magic words yourself; anything to save a penny. But that, as you’ll quickly learn, just won’t cut it… words without the wizard’s leger demain, without the magic, produce dismal results… and that just won’t do unless you like endless outflow and driblets of income, few and far between. This is your certain fate when you turn down demonstrated experts and attempt to do their crucial job yourself. Sucker.

5) Trying to build a money-making business off of “free”? Are you one of the hundreds of millions of would-be entrepreneurs online this very moment who is making — and every single day, too — the critical, fatal error of trying to make money off “free stuff” to be found online? If so, listen up. That is IMPOSSIBLE,can’t be done, and only wastes your time and energy. Did you hear me? The extent to which you want Internet success without reasonable investment is the extent to which you will fail, absolutely, positively.Now for the real craziness. Day after futile day would-be entrepreneurs and Internet marketers enter the Live Business Center at Homeprofitcoach.com/associates. They are told, clearly, honestly, politely, thoroughly what they need for success…and go right out to do the EXACT reverse, ensuring failure, DOA. The Internet has empowered these sad creatures, each a candidate for spam, rip-off and certain loss. Why does this happen to so many so often with such miserable results? Because the typical ‘net entrepreneur is the very model of sloth, laziness,avarice. They want wealth without effort; magnificent results without knowing how to get them; falling victim over and over again to those who find victimizing these foolish people a piece of cake; integrity, honesty and old fashioned business standards and acumen the first to perish in such a pernicious environment; once gone, gone forever.Must it be this way? Certainly not. Failure as much as success is a choice.Now it’s time for you. Visit me in the Live Business Center at worldprofit.com where we work together in a giant worldwide team so that you have expert assistance 24/7/365 advising,counseling, guiding, reassuring, all accomplished in an environment of professionalism and good fellowship. This is the proven way to substantial financial wealth, a unique place online for people who have not hitherto seen such benefits, much less so fast or certain. It’s good, isn’t it, to “see you think so much of me”?

Are you an entrepreneur? Check these crucial attributes and see if you really measure up. (You probably don’t.)

September 24, 2011 | Author: Jeffrey Lant | Posted in Dr. Jeffrey Lant’s Article Archive

By Dr. Jeffrey Lant

Author’s program note. This is an article about bold, visionary, business risk- takers called “entrepreneurs”. Such people, by their intelligence, diligence, and shear bravado, overawe movie and sports stars in public awareness and regard and dwarf any renown which may come with mere public office, even the most high.
Entrepreneurs are the heroes of our age; never have they been more discussed, emulated, venerated and even worshipped as they are right now. On campuses around the nation and the world, the giants of entrepreneurial fame draw standing room only crowds while mere authors, statesmen, and musicians take second place, or worse.
Oh, yes, these are the heady days for entrepreneurs. It is no wonder you wish to enroll yourself amongst their ranks. But are you really cut out to be an entrepreneur? This article will make that clear, one way or the other.

To put you in the right frame of mind, I’ve selected the theme music for the hit television series “Star Trek”, which celebrates those who boldly go where no man has gone before. This music was composed by Alexander Courage for the series which debued in 1966. It is highly suitable for those who don’t merely move into the future… they create it. You can easily find it in any search engine. Get it now… turn up the volume… and closely follow the points in this article which will make it clear whether you will captain your own Starship Enterprise, or not…
What is an entrepreneur? Let’s start with the definition.
Entrepreneur was originally a French word taken over lock, stock and barrel by the English speaking world, much to the dismay of the Academie Francaise, official guardian of the French language. Its definition is “One who undertakes to start and conduct an enterprise or business, assuming full control and risk.” Now let’s see if you are this person.

1) Entrepreneurs see the world not just as it is… but as it should be. From this fundamental fact about entrepreneurs all other facts derive.
Scratch an entrepreneur and you’ll find a person who is not just tinkering with human reality today… but has been tinkering with it right from the get-go, even from the cradle. They never see just what is… in their mind’s eye they see each and every situation as it can be… must be; they have only to do their bit.

2) Entrepreneurs say with Harry S. Truman, who proved as president of these United States to have the soul and inclinations of an entrepreneur, that “You can’t have anything worth while without difficulties”. And, “Mistakes would be made. No one who accomplished things could expect to avoid mistakes. Only those who did nothing made no mistakes.”
Those without the blood and fiber of an entrepreneur live their lives in chagrined remembrance for all the mistakes, errors, miscalculations and bonehead decisions they have already made… and are sure, given the chance, they will make again. This paralyzes them… for they are sure that when they decide, that decision will be wrong. On this destructive basis no progress is ever possible.
Entrepreneurs are very different.
Each and every decision made opens the possibility for error. This is the real world in which entrepreneurs live and flourish… accepting whatever transpires as yet another valuable learning step, as they walk the road to improving the human condition.

3) Entrepreneurs are “people-people”. They understand their work, all their work, is for people, unlike those without the entrepreneurial wherewithal who, in this withering phrase, “love humanity but hate people.”
An entrepreneur looks at a given situation and sees people unable to fulfill their God- given potential because of a condition, an obstacle which can, given the idea, the desire, the resources, and their own time and energy, be changed, improved, or even eradicated, sent to the scrap heap of invidious, enfeebling circumstances that the collectivity of entrepreneurs and their active, can-do ways have  removed as obstacles to the perfectibility of mankind.
In short, while others immerse themselves in fallibilities and dismay, the entrepreneur activates Teddy Roosevelt’s celebrated recommendation to “do the best you can, with what you’ve got, where you are.”
They know to the depths of their being that there is nothing so wrong that cannot be righted by the sum and substance of their parts, their humanity, their problem-solving capabilities… and that je ne sais quoi that distinguishes them from the run of mankind which sees obstacles as finalities… not challenges which they can meet… with grace, joy, and gratitude that they had the chance to serve.

4) Entrepreneurs crash, burn, hurt… and get up to try it all over again.
In the international best-seller “Zorba the Greek” (published 1964), author Mikis Theodarakis writes of a young English entrepreneur who gets entangled with and wiped out by the bad advice and worse assistance of Zorba, who is at best a con man. He follows Zorba’s catastrophic advice… and in a memorable scene watches as the Rube Goldberg machine Zorba has created collapses, costing the entrepreneur every cent he has… and more. For an instant, stunned by the implosion of all his prospects, every dream and expectation, he is stupified, angry, lost. Then he shows the true grit of even the grieving entrepreneur, “Teach me to dance,” he asks  Zorba, not at all the line we expected… but should have. It is what a real entrepreneur would say… and dance the sirtaki.
This is how entrepreneurs face catastrophe… for as Thomas Alva Edison, revered of American entrepreneurs, said, â? I haven’t failed, I’ve found 10,000 ways that don’t work ât , commenting on what he learned from the exasperation of years of “failure.”  Sublime.

5) Entrepreneurs uplift, never cast down.
No one knows better than an entrepreneur how difficult the improvement of the human condition can be; certainly those without the entrepreneurial disposition and experience cannot.
Thus, on any opportunity, wherever they happen to be, entrepreneurs lift up, encourage, and ease the way. Thus they administer in friendship and human solidarity essential truths and elements which have benefited them and from which hopeful others may benefit, too.
Entrepreneurs carry with them at all times, truths and insights derived from their unique vantage points, practical advice and admonitions, steady advice, always utilitarian, on what to do… and what not to. They never think, as those without entrepreneurial proclivities do, that to give to others is to diminish yourself. Their point of view is radically different — and always helpful.
And one more thing…
Entrepreneurs, however much they have managed to achieve alone, know that their success is always predicated upon the dedicated assistance and endeavors of the crucial people who constitute their team. It is their honor, their pride and responsibility to recognize and thank these sinews of their success, and they are glad to do so.
When was the last time you did as much for the good people who have helped you? Isn’t it time you did, you who aspire to be an entrepreneur?

* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com . Check out Massive Traffic Ultimatum ->  http://www.HomeProfitCoach.com/?rd=sk9BRJWy

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How a perky housewife from Minnesota gets up to 5,000 responses to her blog each and every day… and how you can do as well, or even better!

Posted on August 25, 2011

How a perky housewife from Minnesota gets up to 5,000 responses to her blog each and every day… and how you can do as well, or even better!

Grygla, Minnesota

By Dr. Jeffrey Lant
Author’s program note. This is the tale of someone who has achieved the kind of astonishing online results and amazing ongoing traffic that you wish you had. Her name is Diane Dohrn and she’s one of the handful of residents from Grygla, Minnesota (population 228)… a place that looks like a suburb of Garrison Keillor’s Lake Wobegon… the town where all the women are strong, all the men are good looking, and all the children are above average.
For this article, therefore, I selected some music by perennial local favorite Lawrence Welk and his Champagne Music Makers. Go to any search engine and find his signature tune “Bubbles in the wine.” Sit back in your recliner and enjoy the effervescence of the lady from Grygla and a success story that’ll make you smile….with all the necessary details so you can match her already great and always growing success.
When I first met Diane…
I first met Diane Dohrn a little over 18 months ago when she came to me seeking my help and advice about how to succeed online. Frankly, she needed all of the assistance I could provide; she was in a bad way just then in her life and fortune. She told me a story so typical on the ‘net as to be endemic… She’d been in this opportunity; she’d been in that. She had paid out thousands and reaped pennies. She had no tools for success… no traffic… she’d never had a moment’s training… and, until my advent, she’d had absolutely no one to assist her. And now she was desperate… with acute family difficulties… and her own disability to contend with. In short, she had nowhere to go but… up.
At bottom, she still had two crucial advantages: 1) me and 2) her own “never say die” determination that I came to know so well — and admire.
She was willing to listen…
People with problems say they want solutions… but in fact what they really want is the opportunity to vent… to bewail their lot in the world, do the “poor little me” thing… then rant and rant some more. In short they don’t really want a solution… they want a willing ear to chew on. But that’s not how money gets made. I told Diane, who came with some of these weepies, that I’d help IF and ONLY if she would focus on a series of online business building steps, including specific traffic building exercises she would need to do daily to grow the all-important traffic.
She agreed… and she kept her bargain, although it was sometimes tough for the lady when I absolutely refused to listen to items from the latest installment of “As Diane’s World Turns…”
She needed traffic… traffic…more traffic… and even more traffic. And that was where I kept our focus, with lessons on the effective use of traffic exchanges, safe lists, forums, and article directories where you develop crucial back links. An avid learner, she did herself the favor of listening to what I said, asking intelligent questions, and doing the tasks. To her surprise (but not mine) she began to generate traffic at once… and more each day. Especially as she began to understand and master one absolutely crucial traffic generating tool, which in due time she was to make her own traffic- generating machine. This marvel was the blog… and right from the start, it proved to be her forte so much so that I quickly saw that Diane Dorhn was not just going to master the blog, develop huge daily traffic from it… but become one of the true blog titans of the ‘net. Now she had my full attention, and we worked together less as teacher and student… but rather as 2 colleagues not just interested in how far the lady could take this…. but obsessed with the desire to raise Diane and her traffic to hitherto unimaginable heights. We were rockin’ and rollin’… Note for the blogless.
If you’re an online entrepreneur of any kind, trying to get huge daily traffic, you MUST have a blog. This is not negotiable. You see, a blog is your personal communications vehicle. It enables you to present and deliver your message. It is 100 percent you, 100 percent of the time. Say what you want, say it just the way you want.
The key to a blog is ensuring that it offers readers the best possible content. “Content is king,” Bill Gates famously said. That’s the kind of content you must have for your blog; content that gets people to read — and respond. Diane was fretful about this point. She worried that she have the time or skills to produce the high level content her blog and readers required daily. What could she do?
That’s where I really entered the picture, as an essential element of her success… for you see, I produce the champagne of blog content, and I produce it in 27 information categories from politics through ecology and just plain good stories; my content is sophisticated, readable, intelligent, timely, well written… and (most significantly) it gets astonishingly high reader response, as Diane came to know at once; right from the start these articles (and I write a new one each day) generated responses… lots and lots of them.
Thus, each day Diane starts by selecting the article of the day, the article that will anchor that blog and be its focus.
Then she follows a daily regime which she has followed, refined and developed over time. It goes like this:
1) Check Kstats first thing. Additionally check it several times each day to see the results on every article she has ever blogged.
2) Prepare today’s article. Select it, copy to Word. Then add all the necessary videos, links, trackbacks, pictures, etc. Diane knows that even great copy is better, more arresting, with such features. (By the way she keeps all this on Wordpad.)
3) She looks up the subject of the designated article in any major search engine. She likes to do this so she can make an intelligent comment on the article.
4) Before she sends her daily blog (first thing each morning), she visits other blogs to get ideas for the improvement of hers. She never assumes she has a monopoly on this subject; she looks for what others can tell her about her blog, the better to improve it. She told me she visits between 35-50 blogs daily, to keep up on developments in the field, get ideas, inspiration, etc. I believe it!
5) She then reads through this daily blog post a couple of times looking for typos and so on. A journalist’s daughter, she is a stickler for mistake-free copy… as a result her blog is clean, without the distracting errors made by other, less careful, blogsters.
6) Her blog always contains a great offer. Diane never forgets that the purpose of a blog is to make money, and so she works hard on her offers… both on the ones she makes in her blog… and the ones she makes when her readers respond. Because of the volume of her responses, she works on this for hours each day… and that really pays off…
One more thing she does…
Diane generously insists on my role in her success. She points to what she calls her “Internet bible” which contains Internet traffic, marketing and business building tips I have given her, live in my online programs and through my huge library of blog articles. She says, “When I need a lift, this is where I go. They are priceless.”
That’s the woman all over…
The truth is, the person who has contributed the most to Diane’s success is… Diane. She’s risen from no traffic at all to getting up to 5,000 responses EACH and EVERY day, without exception. Her own personality and approach to her thousands of blog readers is what makes the critical difference. She’s a small town Iowa girl and has retained the sincerity, empathy and quintessential Midwestern directness and candor of the heartland. Diane is authentic to her fingertips. She likes people; likes to help… and this shines through.
Now thousands of new people will learn about Diane and take heart if, like most online, they have had absolutely no success. That can and should stop now… for the best thing Diane can do is make you understand that the huge results she has already received are fully duplicatable and can be done off the kitchen table. Only one thing is missing from this system… and that is the great heart of the lady herself. That is all her own… and we admire her all the more for what she does with it to help so many for she remembers her roots and the help she got when she needed it most. This is why with her blog, she has not got just readers… but friends.
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also the author of 18 best-selling business books and considered a home business expert. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.Check out Income Times Ten ->
http://www.HomeProfitCoach.com/?rd=yn40IcBV

Home truths from an old hand about what it takes to succeed online. You may not like them but you need them!

Posted on August 8, 2011

By Dr. Jeffrey Lant
Every day thousands of people worldwide wake up and, hey presto!, have a great idea: I’m going to set up a business for myself online. Tons of people have done that and oodles of money is being made.
Now hear this: you are now and truly entering the twilight zone… and I want to help you get through it with maximum success and minimum frustration.
Who am I? Well, I am an old Internet hand who, since 1994, has made his primary work place the Internet and has reaped over the years a very ample reward. Now it is time for me to share with you some of the lessons of these years of learning, growth, and profits.
I know what you’re thinking: “Yikes, another old geezer from ancient times trying to help me by offering useless advice that never in a million years could possibly apply to me and my situation.” Is that how you feel when those more experienced than you are (and more successful) offer up their nuggets of wisdom? If so, reconsider and feast your eyes on this:
Item: Most home-based Internet businesses fail unless they have certain crucial criteria in place. Without these factors, you will fail, too.
Item: Your online business is most vulnerable if you have never previously been involved in business and have limited Internet experience. The failure rate here is staggering.
Item: You are at severe risk if you are trying to run a one-person online business and have no one else to advise and counsel you. This is very likely the situation in which you find yourself right this minute. You will soon discover why one is the loneliest — and least successful — number.
Now, have I got your attention?
The minute you decided you wanted to make money online, you became a failure waiting to happen. That’s why you must pay close attention to the recommendations that follow. Not only are they the result of many successful years online, they are heartfelt, because online helpful friends are few and far between… and should be listened to with the utmost respect, even if you don’t like what they’re telling you.
Home truth number 1: Life online for most would-be Internet entrepreneurs is nasty, brutish and short. It looks like this: decide to have an online business, get a website, then…. absolutely nothing. No traffic! No customers! No money! You will know this description applies to you very, very soon if you are being at all honest with yourself.
How long have you been trying to make money online?
How much have you made?
How much have you spent to launch this e-enterprise?
How much time have you wasted?
What makes you think tomorrow will be better than yesterday?
These are tough questions… and most online business wannabees never do demand answers from themselves… or at least not before it’s too little too late.
Home truth number 2: You don’t know enough about developing your crucial prospect list.
People who make money online know that the list is the business and the business is the list. Do you know this and are you focusing your expertise, time and money in developing that all important list? Or are you focusing on such inessential factors as the colors used on your website, your domain name, how many business cards you should order, etc? All such questions collectively do not have the importance and significance of this single query: what did you do today, yesterday, the day before yesterday and the day before that to build the list, the list that is the business and from whence all your profits will derive, now and forever?
Home truth number 3: You have no marketing experience or success.
Who succeeds online? People who know what marketing is, have important marketing experience, and know what marketing they must know and do daily. Sadly, the wannabees have absolutely none of these things and their lack is both obvious and fatal. You cannot succeed in business online (or off for that matter) with only rudimentary marketing skills, hoping that that will be enough. It won’t be. A thorough practical knowledge of reality-based marketing is essential. You proceed at your peril without it.
Home truth number 4: Success online means having the ability to write cogent advertising and other copy.
How are your customer-centered writing skills? The truth, please, and nothing but the truth.
Successful Internet entrepreneurs are to a person good customer-centered writers. Or if they’re not they have solved that problem by hiring someone who is. Thus, your question is this: can I write the necessary copy that gets prospects to stop in their tracks, pay attention, peruse the offer and product details, and act? Merely “thinking” you can write such copy is just not good enough. Would you go sailing in a leaky boat? Then don’t deceive yourself here either. Excellent copywriting skills are a must.
Home truth number 5: You’re not selling nearly enough products.
Want success online? Sell lots of products. Want even more success? Sell lots more. Success online directly correlates to how many products you sell and your skill in presenting them.
How many products are you selling today?
How many yesterday? The day before?
If you are not adding new products daily, you are handicapping your ability to make money online.
Every successful online entrepreneur is engaged in a strenuous search and discover mission aimed at finding more products.
Are you? If not, your Internet obsequies are near at hand.
Home truth number 6: You are not skilled in essential traffic generation techniques.
In real estate, it’s location, location, location.
Online, it’s traffic, traffic, traffic.
The sad truth is you traffic generation skills and experience are minimal, certainly inadequate to generate the necessary traffic that ensures success.
Hopefully you’ll admit this is true. Then, assuming you are willing to knuckle down and master traffic essentials, the better to create and grow your list, you at least have a prayer.
However, if you do not have the necessary traffic generation skills… and remain unwilling to say so and do something about it, you’re DOA… 100% certain to fail.
Home truth number 7… but I must cease and desist as my space for today is now at an end. There is, of course, much more I can tell you… and undoubtedly will. For now, promise me this: that you will attend closely to these deeply honest observations. And when you implement them successfully, you’ll let me know. I’d like to know how you’re getting on, with my help.
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at www.worldprofit.com, providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Cash Renegade -> http://www.HomeProfitCoach.com/?rd=to0kJkVU

Smart Tips For Your Personal And Business Success Today……….Master blog article writer tells you exactly how to write articles that get read and responded to.

Smart Tips For Your Personal And Business Success Today……….Master blog article writer tells you exactly how to write articles that get read and responded to.
By Dr. Jeffrey Lant
It is a pleasure to have this opportunity to spend some time with you and provide the detailed step-by-step information you must have to get the attention of the people on your list and get them to respond — and rain well deserved compliments on you and your notable work.Let’s dig right in; there’s lots of ground to cover.1)  The purpose of blog articles.Know much about space travel? Here’s a crucial part that astronaut pays a lot of attention to: the heat shields that protect a space capsule returning to earth. Without these shields the capsule and the passengers within would be fried. The same thing happens when you mail ad copy and nothing but ad copy to your lists. Recipients will get plenty angry plenty fast. They want more from you than just ads, and if they don’t get it, the unsubscribe link is near at hand.Blog copy is essential because it keeps subscribers on your list by giving them a good reason for staying on your list. In short, like those heat  shields, this copy protects the list and keeps it whole, growing, profitable.2) Don’t publish random articles. Give your articles increased weight importance by creating them as part of an ongoing series. When you write good copy, copy of substance and value, people not only want to read it… but they want more, lots more, from you, a person whose articles and opinion they come to respect.3) Number each article and announce that number along with each article. As I write (August, 2011), this is my 312 article in the series. You want people to know that, not least because they will want to find and profit from the other articles in the series, all the other articles. Furthermore, as your list of articles grows, so will your reputation and perceived standing. In short, you will be an authority, a commentator of renown and repute.4) Write your blog articles to a certain length, and stick to it.My daily blog articles (which I produce for blog owners worldwide) are all approximately 1500 words in length. That is three single-spaced pages. This length gives you ample space to develop an article on any given theme. It is also a convenient length for readers, not too long or demanding; crucial features in our time-pressed days. Once you have developed your format, you will soon start thinking in terms of your available space and will find it easier and easier the more you write to conceive and write articles of that length.5) Always search for and brainstorm new article subjects.I am on a dizzying blog article creation pace: one 1,500 word blog article per day. This is a challenging schedule for even the most experienced writers. That means I need 365 article subjects per year, challenging indeed.  But even if you decide to write just one blog article per week,you’ll need 52 subjects to write about, nothing to take for granted.When you write blog articles, you are always and forever in the business of finding hot new article subjects. To start, get  the major metropolitan newspaper from your area;(for me that’s The Boston Globe)… and a pair of scissors. Now sit down and review this newspaper with a new eye; an eye that’s seeking interesting, timely, readers-will-love-this subjects. Make time to cut these articles from the publication. Don’t fall behind with this crucial task.In my case, I review and cut out three times a week, more if at all possible.Keep a good pair of sharp scissors at hand. Look at each article in each edition to see whether an article on that theme or subject would fit your blog. If so, cut at once and make sure to date everything you cut out. That’s a must.Then deposit what you’ve found in a large drawer…  this is the article subject compost heap and it is essential. In it you will find subjects you will surely want to write about… and subjects you’re watching, to write about at some future date. Cut liberally; you can be sure you will have no subject readily at  hand. Having all these ideas will prove very useful indeed.6) Select the next subject you’ll write about, gather the information you need to do so.The creation of articles of substance, articles that draw continual kudos from your readers,is a direct result of knowing where to look for the information you need. The better you become at this necessary task, the better articles you will produce and the faster your reputation grows, too.Start by doing a search at any search engine (I prefer Google) to see what  information is available. Where you are writing an article about a breaking news item, don’t just check the available information, also pay close attention to the time the most recent material was posted (e.g. “7 hours ago”). This is essential for keeping what you write ahead of the news cycle. For timely articles, this skill is required.Then visit the Wikipedia. The Wikipedia is one of the most ingenious and necessary tools ever invented. There isn’t a day that goes by that I don’t use it, finding and printing the invaluable information I absolutely must have do my work… one aspect of which is studding my articles with the facts there in so amply provided. This source is crucial.You will also need to visit the websites of article providers such as Associated Press,Reuters, Bloomberg, etc. They are a terrific source of article subjects and timely data.7) Brainstorm articles.You and your lifetime of education and experience are also valuable sources for articles.Keep a pad at the ready, or an Internet file, where ALL possible article subjects can be listed. Never, ever rely on forgetful memory for such subjects. Write them down at once.8) Set a precise date for finishing all articles.I write and blog my articles daily. I have a precise time of the time when the deadline for the next article MUST be met: 8 a.m. Eastern time. To do this I find all the data I’ll need the day before and review it before bed time. Then I am awake and drafting editing, then finalizing the day’s article by 3 a.m. Eastern time; that is not a misprint? I have found the silent hours of the (usually) uninterrupted night the very best time to write, not least because I am wide awake and full of beans at that  time. You’ll find the schedule most suitable for you; set it, adhere to it religiously.  You will find if you do that your brain and body will be willing to work at that time, and that is a great benefit.9) Keep individual files for every article you write.These files should contain all the printed information sources for this subject as well as all your notes and each draft. Everything pertaining to this article (including the compliments readers email you) must be kept, not least because you may very well decide to write follow-up and related articles for which current data will be most helpful.Last words.Blogging is the future of the Internet; that is absolutely clear. And for blogging to work,and your list to be protected, superior blog  copy is a must. Now you know how to produce it.
About the Author:
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.
Check out Income Hybrid ->  http://www.HomeProfitCoach.com/?rd=wd9GQode
Skype me at homeprofitcoach

Home Business Tax Savings, Made Easy!

Posted on August 1, 2011

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About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at www.worldprofit.com, providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Cash Renegade -> http://www.HomeProfitCoach.com/?rd=to0kJkVU

After 17 successful years online, I know the secret of Internet success. I’m spilling the beans right here.

By Dr. Jeffrey Lant
Author’s program note. Because today, August 1, 2011, is such a happy day, I wanted something suitably grand and festive to accompany this article; the kind of music that makes you want to jump up, throw up the sash on your window and, at the top of your voice, shout “Huzzah!”, because you want the rest of the too weary and downtrodden world to be as excited as you are. I’ve found that music.
It’s a royal German military march called “Hohenfriedberger marsch”, and you’ll find it in any search engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the right frame of mind to develop your own online empire into a place where such grandeur is an everyday event… and where you do so well your generosity of heart, mind and spirit match mine on this anniversary day.
Over the last 17 years online, I have talked to literally thousands of people who have begged, wheedled and pleaded with me to reveal the “secret” of Internet success. It is now my pleasure to tell you, tell all, withholding nothing.
1) Never say “How do I make money online?”. Say instead, “How can I help my customers achieve what they want?”
People who succeed online make a fetish of helping people. They know that if you give enough people what they want… you will surely and most assuredly get what you want.
This sounds easy enough, doesn’t it? A piece of cake. However, you must never underestimate the powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it difficult to focus on others, rather than themselves. Yet it is and will always be these others who control your ability to get rich online.
I tell my marketing students “Your money is in their pockets,” the “their” being your customers. The only way to get it out is by completely changing your focus from yourself to…. them.
Cautionary note: Like everyone reading this article, you will pledge your online operations to complete customer centeredness… and for a day or two you will be an empathetic paragon. Then imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only the customer-centered who succeed. Post this message so that you never forget, for to the extent you do is the extent to which you’ll undercut and block your own success.
2) Make it easy for your customers to connect with you.
We live in an age of true communication marvels with a myriad of ways to connect, connect fast, connect now. The problem is, we don’t use them properly, rather infuriating customers by misusing these tools, or, worse, not using them at all… so that the age of instant contact becomes instead the age of thwarted contact. Are you one of the culprits?
First, review each and every means you have for people connecting with you, including email, telephone, fax, etc., etc.
Then review them as if you were the customer. Look at how you use them. When you use them. Even whether you use them.
Are you a customer enabler… or are you a customer frustrater and avoider? You’ll SAY that you are doing everything humanly possible to expedite and improve customer contact and communication. But in all likelihood you’re not. The only way you’re going to know is by acting like a customer, ascertaining just how easy (or difficult) you’ve made things. You’re likely to be amazed at the maze and obstacles you’ve erected to frustrate customer relations. As soon as you know, re-arrange things so that you don’t just THINK you are customer-centered, but actually are.
3) Make an offer… then make a better offer.
To make money, give things away. To make more money, give more things away.
The richest people online are those who give the most away. They spend their days not just creating and discovering useful new products and services. That’s necessary and essential for success… but it isn’t the key variable. That key variable is the extras, the special offer you’re going to give customers for acting NOW! In other words, the all-important offer.
Now hear this: OFFERS are what get people to buy now… thus, the better the offer, the faster the sale. It’s as simple as that. So, let’s see what you’re doing now and whether the offers you’re making will take you to the financial destiny you desire.
First, are you making any offers at all? You’d be surprised at how many entrepreneurs have a “take it or leave it” attitude about what they’re selling… punctuated with this killer proposition: “what I’m selling is so good, it sells itself.” This is one of the most foolish of propositions. Nothing, absolutely nothing, sells itself. But if you don’t have a special enticing, motivating offer with what you’re selling then you’ve cooked your own goose. Immediate re-thinking is necessary.
If you’re making some kind of offer, good for you. At least, you’ve got you r foot on the right road. Now let’s see whether you’ve got what it takes to move ahead. Review your offer in the light of what your competitors are doing, easy enough on the Web. If what you’re offering to induce immediate sale is only as good as (or less than) what your competitors are offering… then you’ve got a serious problem… and you need some serious action at once.
The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than anything offered by anyone… and the customer must be able to see this at a glance….
4) Create a customer-centered blog and use it daily.
Over the last 17 years online there has been one astonishing development after another. One of the most important is the creation and development of blogging; it’s a device that every successful Internet entrepreneur understands and uses daily, the better to achieve more substantial success.
You will succeed online only to the extent you understand blogging and blog daily. Let’s start by helping you understand why it’s so important. A blog gives you the opportunity to send out advertisements daily, without risking your list as people do who email ads and nothing but ads. Your blog is anchored by useful articles and information. These client-centered articles and information protect the integrity of your list. So long as your ads are accompanied by this useful content, you can email your list regularly. Sending ads alone cannot achieve the desired objective; instead you’ll list will dwindle into insignificance.
Enjoy the game.
Successful online entrepreneurs know they’ve participating in the greatest game of our time, a game that delivers customers and customer sales 24 hours a day and can turn even the smallest home business into an unstoppable cash cow. And isn’t that just what you want?
Don’t wait another minute to get started. Put a smile on your face and set about the task before you, making liberal reference to these recommendations. It’s the way to ensue 17 years of success online, as I’ve had, with many more successful years after that.
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also a historian and author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.Check out Above The Matrix -> http://www.HomeProfitCoach.com/?rd=qc7oyPYE

In the good, old summertime, prepare for the fall sales season, because that’s where the money’s at.

Posted on July 19, 2011

July 19, 2011 | Author: Jeffrey Lant | Posted in Dr. Jeffrey Lant’s Article Archive

 

By Dr. Jeffrey Lant
Author’s program note. In 1949, America’s darling, Judy Garland, starred in a big budget MGM musical called “In the Good Old Summertime”. It was all twirling parasols, Sunday at the gazebo in the park with the grandly uniformed band playing Sousa marches, and, of course, innocent romances. The word “tootsie-wootsie” was coined… and we all wanted to know one we could take to the church ice-cream social.
But before you get all gussied up in your best bib and tucker, there’s work to do, very important work… making headway on the most important task of all: preparing for that absolutely crucial fall sales season, relentlessly on its way; the season starting just after Labor Day in early September… and concluding the minute you lock up and go home to celebrate Christmas with your family.
Successfully handling the fall sales season, the highlight of your business, is a must… for, after all, you’re going to need a lot of extra cash this year… “tootsie-wootsie’s” (of either the female or male variety) are never cheap. So, don’t stint on the planning…
To help you get into the mood, go to any search engine. Find Judy Garland’s tune and play it a couple of times. Then, while the lilt of the music washes over you, begin what needs to be done for the most successful fall of your life. And don’t dilly-dally either, or all the lemon sorbet will be gone before you put on your straw boater and head for that social where you, known to be an up-and-coming business wiz, will make. such a good impression…
Here’s a helpful check-list to get you on your way:
1) Start today.
As I write (July 19, 2011) a blistering heat wave is causing large parts of America to swoon. You need to rise above the shimmering heat and FOCUS. He (or she) who hesitates is lost. Remember, you plan in the summer… and implement your plan in the fall. If you don’t plan until fall, you will find yourself in the impossible situation of planning and executing your plan at the same time. And that’s a killer.
2) Conclude all training programs as soon as possible.
Summer is and always has been a superb time to learn new business skills. But learning them means exactly that; not a time for dawdling and procrastinating, which you can easily do if the course is self-paced, as so many are these days. Put yourself on a strict deadline for completion… and stick to it.
3) Set up your blog and begin to stockpile articles for it. Summer’s a great time to bulk-up on articles so that you’re not scrambling for copy, when you need to be circulating it.
You should always have at least half a dozen such articles readily at hand, punchy, well-written articles that will get your customers to stop what they’re doing and read your latest effusion.
4) Work on creating and testing offers that pull the best.
You need offers that pull in maximum business, and the summer is the perfect time to create — and test — them. This testing is a must. The worst thing you can do is amble into the fall without knowing you’ve got offers that sell on hand and ready to go.
Review the top offers you’ve already made this year. Can you reprise any, editing, tweaking, improving for the best possible results? And be sure to check the offers you made last fall. You did keep good statistics on results, didn’t you? That’s crucial, so you invest your always limited ad budget where it’ll do you the most good.
5) Work on increasing your traffic.
For years I have said “The list is the business, the business is the list.” On the Internet, the operative word for list is “traffic”. With it, you’re lord of all you survey; without it, you’re just a schlepper without a prayer.
Every successful Internet entrepreneur I know (and few people in the world know more) has a daily traffic plan, which they are rightly obsessed with creating, improving and implementing. These people know how to create the solid-gold lists that deliver ever improving results and how to present offers so that the people on these lists just cannot resist responding — and buying.
Still more tips!
6) Review your website. Are you happy with the way it looks, or is it time for some refurbishment and remodeling?
The website that looked so good and eye-catching yesterday may well be in need of some overdue improvements today. If you can make them, fine; if you can’t contact your web designer at once. Remember, as the fall approaches these talented folks are very in demand. Book your time as soon as possible.
7) Add new products to your website.
Every business in the world adds new products to its line in time for the fall sales season, and you must do the same.
Now’s the moment to review your product line and add the hot new products you’ve found.
Don’t have any such products? Then you’ve got to shake a leg and get down to the important business of finding them… and making the necessary arrangements with their suppliers. And don’t wait to do this… you should spend a part of every day discovering, reviewing and adding new products to your website.
Check all your business supplies.
Have you got toner and paper aplenty for your printer? What about business cards, stationery, envelopes, checks, pens and file folders? (I am always running out of these).
Review everything you need. You don’t want to be caught short, scrambling to re-up when you should be focusing, always focusing, on SALES.
9) Let your customers know your fall availability is dwindling.
If you provide a specialized service where you can only handle so many customers at a time, notify your prospects and established customers at once that your availability is shrinking and that they need to book time for your service now.
Send a reminder to these folks every other week or so until you have no further appointments left and are in waiting list mode. Always make it clear just how little time remains; scarcity motivates even the worst procrastinators to act.
10) Review your personnel requirements. Remember you can’t do everything yourself… too much to do, way too little time in which to do it. Make sure you have the help you need and that you and they are both clear on what needs to be done and whether your help will be available to assist.
Remember, if you need extra help, advertise early to find and train it, so everything moves smoothly when you need it to do so.
Last words.
Every successful person I know is a planning fanatic. I’m one myself. Planning (and this includes reviewing and updating your plan as necessary) is a must… especially before the crucial fall sales season.
After you’ve advanced your plan today, by all means spruce yourself up, put on that poplin jacket and the eye-catching chapeau and white duck trousers or navy blue skirt and blouse with mutton sleeves. It’s time for you to mix and mingle for you have places to go and people to meet… After all, everyone wants to make the acquaintance of a likely comer like you, always so organized, efficient, and productive. And that’s a very good sign…. in the good old summertime… or any other time!
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a http://HomeProfitCoach.com Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

Another look inside the millionaire mind-set… how millionaires look at the Internet… very different from you… and far more lucrative.

By Dr. Jeffrey Lant
The Internet is divided into two quite distinct parts: people who make money every single day… and those who not only do not but can not.
I am firmly in the first category. Sadly, you are most probably in the second. If you are serious about profiting online this candid, detailed report is not only useful; it’s an absolute must. Don’t just read it once, either, and expect to get everything out of it. Study it as if your online life and prosperity depend upon it… for they do. It is part of a series of such articles you can find on my blog, details below. Each article in the series takes up a different, crucial aspect of the Internet millionaire’s mind… resolved to put you in that mind-set as soon as possible, the faster to generate the profits you desire.
Energy
I shall commence today with a problem every person online has who is not a millionaire: sloth, laziness, endless vistas of wealth and prosperity… but torpid, meandering, a poster boy or girl for lassitude, indolence, intolerable sluggishness.
I have been on the Internet profitably now since 1994… and among other things have been teaching the essentials of online business success. The degree of inertia and just plain lack of consistent effort and dogged perseverance is staggering.
Let’s be clear with each other. You cannot succeed online if you exhibit consistently poor and inadequate business habits. Good habits are the foundation for Internet success. Treating your online business differently from your offline business will ensure its complete and total failure.
To establish the best possible habits and make the best possible use of the time at your disposal, you need to understand when your energy is at peek… and when, therefore, to do the essential tasks which require the most energy. I am writing this article at 4:25 a.m. Eastern time. I have learned over time that this is the best time of the day to write the 1,500 words of publishable prose I write each day and post on my website and blog. Millionaires, online and off, are expert at reviewing all their assets and deciding just when they should be used for maximum advantage.
Now, I’ve gotten off my chest something I’ve been meaning to write for some time; success comes to those who understand what they have available… then using these assets to generate other assets, maximum energy being an absolute necessity.
Stop Buying, Start Selling.
One of the Internet’s wisest entrepreneurs, George Kosch, has been reviewing and analyzing online wealth seekers for decades. It is both vocation and avocation and his knowledge of such people is encyclopedic, insightful, and often extremely funny. He has identified one group as online business wannabees with the “Shiny New Package Syndrome”.
These folks are engaged in the never-ending, completely futile, and drainingly expensive task of buying every new thing that appears online, the better to ensure that they have the latest, best, cutting-edge do-dad which, immediately upon purchase, is hastily reviewed, then cast on top of the gigantic, only just balanced, stack of dozens, even hundreds of once “must have” items, enticing, purchased, discarded, forgotten.
This syndrome is a killer for building wealth and misses the essential point for how you can use these glittery products with the breathless descriptions to profit. There is a way, an easy way, but it involves changing your thinking from buyer to seller, for one essential and irrefutable reason: product sellers make money… product buyers do not.
You say you are online to make money, right? This being the case tell me when you last reviewed all the product descriptions and purchase opportunities and offers you receive hour by hour online? If you are reaching for an answer that doesn’t come, let me refresh your memory: you never do this, not today, yesterday, or ever. You do what the overwhelming majority of so-called online entrepreneurs do: you trash these advertisements, irritated that you receive them, fast into the dumpster, so there.
This conclusively proves you are not, just yet, millionaire material, since you are ignoring, overlooking and destroying just what can help you succeed.
Product review never stops… but, sadly, with you has probably never started.
Every company determined to grow, even in times of strenuous economic challenge like ours, sets about reviewing products to augment, extend and make more profitable their line. Day in, day out such entrepreneurs make a point of searching out new products that their all-important customer base and lists can monetize for them. Each day is a day for adding new products. The question before the house is: why aren’t you doing this, you with the big dreams and great desires?
Thanks to the Internet, it has never been easier to discover products worldwide and build worldwide business relationships, all from the comfort of your at-home PC and Internet connection. How Christopher Columbus and all the great European explorers would envy you… for at your fingertips this very minute, you have the means of building one or more huge customer lists and of reviewing and adding new products every single day.
Product review and product selling hints.
First, what I’ve written above obviously necessitates a sea change in how you regard your email. New product details and offers must no longer be considered as “junk”; rather, look upon them as helpful information sent by people who desire you to get as rich as possible as soon as possible. When such materials arise (minute by minute online), either review at once… or transfer to an online file so you can review later. Make it a point to review this file regularly, transferring the data you want to another file, while discarding items which seem unlikely to excite the folks on your lists.
Develop and send a stationery letter to the prime source/developer/owner of each product. Advise them you wish to add their product to your catalog/website/list. Indicate your traffic statistics and how you can sell their products. Then ask for the discount terms, name, email address, telephone number of the person handling this product. Be sure to include all your follow-up details.
Note: if this message is not answered within 48 hours, re-email and place “second attempt” at the top; you’re a serious player and the company you’re contacting needs to know it. Efficiency always helps.
Your desire for success, your ability to achieve it online is determined by how many of these letters you send… and how many new products you email to your lists.
Remember, doing so is not the work of an hour, a day or a week. If you want to do what you say you want to do, namely make money online, you must understand that you will do this until you wrap up your online enterprises for good. In my case, that will only take place when I’m six-feet under… and you should have a similar date.
Just one more thing. The products that you used to pay for, emptying your wallet… you’ll get them free from the companies producing them as soon as you show them just what a crackerjack sales machine you are. That starts now!
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

CONGRATULATION Worldprofit has recently hit 1000113 Members Today

Posted on July 10, 2011 by Howard Martell

By Howard Martell
I wanted to share with you a quick story on my experience with Worldprofit Inc. Over the past 2 years when joined this company from day one was impressed with the 75 highly trained monitors who volunteer there time for the betterment of our community who close all sales for our members. These people are true pioneer who saw the vision of what started back in 1994 when the live business was put into place and glad to be one of those volunteers who helps our new free associates with greeting, getting them to a 20 minute overview video, and finally closing the sale with the serious ones.
Some of the immediate items received which were our priceless was unlimited free lifetime traffic, free content at http://www.jeffreylantarticles.com 284 Blog Articles  written by CEO Dr. Jeffrey Lant each day for us! This not only creates subscribers but potential customers in any business that you may have been promoting.
Millionaire Bootcamp George Kosch IT Guru gave me a blueprint towards success and each of my members who join me and profit he uses the KISS principle and is building a solid well trained serious marketing experts who will go out and become successful based off this simple to follow Bootcamp which gets updated weekly
This internet service provider has great caring leadership and wanted to thank them Dr. Jeffrey Lant (CEO), George Kosch (IT Specialist), and finally Sandy Hunter President this team wants success for every serious business person globally!
In closing if you would like to get more information on how we can help you grow both as human being, and top internet marketer feel free to click on my link within this blo
http://www.HomeProfitCoach.com/?rd=pk5Q9yhW
God Bless,
Howard Martell is the President of HOMEPROFITCOACH.COM and has worked online for well over 12 yrs part time while holding down a full time career of  over 18 and half years active duty US Navy. For the past year, with World Profit online, he has helped people create residual income using automation.
FOR MORE INFORMATION FEEL FREE TO COMMENT ON HIS BLOG or call him at 757-962-2482 serious inquires only!!!
Visit my site for the following free goodies: Since 1994, Sandi and co-founders Dr. Jeffrey Lant and George Kosch have built Worldprofit into the company known as the
Home Business Experts.  Republished with author’s permission by Howard Martell MCEC http://HomeProfitCoach.com

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Posted on July 8, 2011 by Howard Martell

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Of ‘sliders’, ‘cravers,’ and a White Castle where you are monarch of all.

Posted on June 30, 2011 by Howard Martell

By Dr. Jeffrey Lant
It is the midnight hour here in the Commonwealth of Massachusetts, in Cambridge town. And like my overindulged neighbors, I am in search of something to satisfy a craving, for without satisfaction I shall not sleep. As this is a college town, the ultimate college town, with every kind of taste and flavor readily at hand, all ready to obliterate the hunger pangs of the privileged, voracious herds of students foraging hereabouts, there should be no trouble getting that precise, desired effect.
But the taste I seek cannot be found in Cambridge, or Boston, or even in the whole of New England or even beyond. It is a taste rooted in the Midwest and, thus, I need stratagems to find it… all the while my brain, sharpened by exact desire, screams for the thing, the exact thing, no substitutions, no deceptions, no facsimiles, don’t even try.
This is White Castle… don’t even begin to call it just a ‘hamburger.”
And if you have never had one, do not condescend to judge us who have. We know this thing… and if we are in thrall to a taste… we at least have had it, while you have not and do not know.
This, then, is for my fellow “cravers”… you know who you are… and you know what I am going through now… for you may well be going through it, too…
Born in the heartland.
Harry Truman, sometime president of these United States, once said, “There is nothing new in the world except the history you do not know.” I am going to dish up some of that history now.
The White Castle story begins in Wichita, Kansas. It is 1921… America is confident, striding for the first time on the world stage; a heady adolescent among nations… strong, swaggering, a bull in Europe’s epicene china shop. Such a nation, still raw, required food to match. It needed wheat…. and beef… and onions… it was democratic fare… cheap, pungent, delicious, pay your nickle and, laughing with your buddies, wipe your mouth on your sleeve; (your mother cannot see the infraction, so shocking at home.)
The White Castle story is a story of lean, young men, with big ideas; applying science and brains to the hunger of a nation moving to a jazz beat. In such a nation everything was possible… and a young man in Wichita was free to dream and to build and to triumph. In Wichita that year, in America, there was nothing but exuberance, pulsating energies and panoramas of promise.
White Castle aimed to be the fuel for such a people and their ascendancy. And so it began…
Item: White Castle was the first fast-food hamburger chain in the nation.
Item: The first to sell a million hamburgers.
Item: The first to sell a billion hamburgers.
Item: The first to sell frozen fast food.
Founders Billy Ingram and Walter Anderson had an idol… a man of drive, energy, imagination and, always, the ability and desire to improve, make the product better, and grow.
This was Henry Ford, and the founders of White Castle never stopped scrutinizing the Master for ways they could benefit and, in turn, benefit the nation.
“The Jungle”.
The first problem the founders had to solve was one of perception. In 1906, Upton Sinclair wrote one of the signal books of the burgeoning republic, “The Jungle”. It was a book inducing anger and nausea, exposing in sickening detail the revolting conditions of the meat packing industry. America blanched and heaved… cleaning up the noisome menace…
The Wichita boys did their bit. They named their baby “White” for something clean, pure and untainted… and “Castle” for something strong and resolute.
Then they started their life-long mission of mechanizing their work, just as Henry Ford was doing at River Rouge.
Their restaurants, made to resemble the famed Chicago Water Tower, were eye-catching, distinctive, octagonal buttresses, crenelated towers, and a parapet wall. Here, well before Huey Long, “every man was king.” The look was pristine, sparkling white porcelain enamel on steel exteriors, stainless steel interiors, employees outfitted with spotless uniforms… never sprinkled with the blood of what you were eating.
Now they could turn their full attention to the most important thing of all… the taste.
First, Founder Anderson invented the hamburger bun, as well as the kitchen assembly line that gave rise to the modern fast-food industry. Due to White Castle’s innovation of chain-wide standardized methods, customers could be sure they would receive the same product in every one of their restaurants; here, too, they lead the way, as they embarked on sure and certain growth.
Since nothing of the mechanized fast-foot industry existed, it all had to be imagined, attempted, instituted, tried, and re-tried, the tested way of progress for people unafraid to risk, to attempt, to improve, and improve some more. It was the American way, and it was a certain formula for greatness.
White Castle, and the hamburger at its center, was a significant part of this glorious cycle of never-ending improvement.
Anderson developed an efficient method for cooking hamburgers, using freshly ground beef and fresh onions. The ground beef was formed into balls by machine, eighteen to a pound, or forty per kilogram. The balls were placed on a hot grill and topped with a handful of fresh, thinly shredded onion. Then they were flipped so that the onion was under the ball.
The ball was then squashed down, turning the ball into a very thin patty. The bottom of the bun was then placed atop the cooking patty with the other half of the bun on top of that so that the juices and steam from the beef and onion would permeate the bun. After grilling, a slice of dill pickle was inserted before serving on its distinctive square bun available at White Castle only. This was the famous “slider”.
Now, putting it all together, you didn’t just have a burger and fries… you had an event, a feast for nose, eye, tongue and brain. You stopped at other burger joints because you were hungry and couldn’t wait any longer for relief at someplace better. You went to White Castle for satisfaction, gratification, bliss.
On this basis White Castle grew, keeping its price, a dime apiece, fair, affordable. Then, in 1933, Ingram bought out Anderson, moving to Columbus, Ohio. The new owner refused to franchise or take on debt to expand, and so White Castle fell behind other purveyors of burgers, relatively small at 420 White Castle outlets; the one I visited assiduously when I studied at Harvard, in Central Square, bit the dust, to my acute despair.
Somewhere along the line the unyielding insistence on growth, improvement, and no limits whatsoever, died. When I called White Castle’s corporate offices yesterday to see how I could buy the product by mail, the voice at the other end of the line was of the “couldn’t be bothered” variety, dismissive, unhelpful, eager to get me off the line and go back to her nails and jeremiads. Thus the dedicated, devoted “cravers” of company lore are cast aside and dismissed. And so as White Castle goes, the once great nation goes… and we are saddened and bereft.
* * * * *
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Traffic Blog Empire -> http://www.HomeProfitCoach.com/?rd=nh4VYABW

‘Render unto Caesar the things which are Caesar’s….’ words Goshen Collegeneeds to remember as it bans ‘The Star-Spangled Banner’.

 




by Dr. Jeffrey Lant

Author’s program note. To get the most from this article and set just the right mood, go to any search engine and find a copy of “The Star-Spangled Banner,” for the words to this, America’s National Anthem, are at the heart of what tiny Goshen College is doing… prohibiting this stirring song from being played because of what college officials call its martial message.
Goshen, Indiana looks, at first glance, to be a typical Midwestern college town. 116 miles from the breakneck pace of the Windy City and all its distractions. Goshen is, particularly in summer, a sleepy place, a place where the pace ambles, and you can still find students sitting comfortably under a tree engrossed in a book.
But first impressions can be wrong… and if you saw Goshen as somnifacient you’d be wrong… for Goshen is more, far more than what you see. It is a land where the Word of God is vital! Living! Omnipresent and Real!
God is not abstract and distant from the collegiate community at Goshen. He is a kind and gentle God, as close as your beating heart. You do not merely think He cares for you… you know it! You see it! It is present reality.
In Goshen, Indiana as in its Biblical predecessor, no armies or any of the paraphernalia of war are allowed to enter… for this is land blessed by God… a land protected by God… a land apart. Glory Hallelujah for ever and ever.
The troubled spirits at Goshen.
For years now, officials at Goshen College have wrestled with something that profoundly bothered them… how could they, in good conscience, play “The Star-Spangled Banner” at sporting and other events when it celebrates everything they abhor and abominate, the chaos, mayhem and destruction of the “rockets’ red glare, the bombs bursting in air”?
One bright idea after another was tried, to serve God as they were sure He wanted…. while not outraging the profound patriotism not merely of their Indiana neighbors but which they themselves deeply felt.
Some suggested playing a tune like “America the Beautiful” (which many of their fellow countrymen in any case prefer) or “This Land is Our Land.” Others recommended playing the National Anthem along with the anthem of another country, perhaps of an international student.
The discussions were long, learned, abstruse, unsatisfactory. There was no idea, no policy that satisfied all and kept Goshen true to its principles. Because a few could not solve the conundrum, Goshen resolved to consult the many. A survey was sent to 4,000 alumni, faculty, and students…  A year was dedicated to finding a solution to a problem that seemed insoluble, how to serve their God and their country, too.
In due course, college officials released their findings… and in minutes the peace of Goshen College and its idyllic community was sundered; officials had decided to ban the National Anthem altogether, thereby returning the college to its strict previous policy….  Obeying God, so they reckoned, was more important than America. It was a decision nicely calculated to produce maximum criticism, outrage, and anger. Peaceful Goshen, where God’s peace abideth, was not peaceful anymore.
Their decision subjected an unhappy Goshen to the scrutiny of America. Officials who saw themselves as stewards of God…. were now pilloried as insular, bigoted, selfish people willing to take the benefits of the Great Republic while insulting the profound symbol of that Republic.
Goshen College, only days before unknown and unacknowledged, was now pummeled and ridiculed, assaulted and demeaned by local townspeople and by the nation. News media helped fan the flames by framing the matter as a debate between those who love country, who honor the military and its sacrifices, and despicable religious zealots and America detractors.
For Goshen these days of June, 2011 were the unhappiest of days. There was no peace in the land where in happier days God Himself found peace.
Waffled.
All of Goshen was on alert now, waiting for the further attacks they knew would come, and bitter, too.  And as the attacks mounted the college officials resolved to do what members of the Academy so often do: abjure inconvenient principle, find a comfortable modus vivendi. In short, they waffled.
It was painful watching these officials, all targets now, twisting in the wind. They wanted the ban to continue; they wanted the attacks to stop. They wanted to have their cake and eat it, too. They wanted the impossible…
But in God, all things are possible.
“And Jesus answering said unto them, Render to Caesar the things that are Caesar’s, and to God the things that are God’s. And they marvelled at him.” (Mark 12:17)
Throughout his earthly ministry, Jesus was constantly questioned by those seeking to discredit him. The occasion on which he uttered the words above were one of the most important. Here some of his many detractors sought to trip him up by asking a vital question about taxes, specifically should they be paid at all. His questioners hoped Jesus would give a simple “yes” or “no” response. Answering “yes” would have left him open to the accusation that he was in opposition to the Jewish resistance to the Roman occupation and therefore against God, too.
Answering “no” would have given those present an opportunity to report him to the Roman authorities as someone who was trying to incite a revolt. Either way, the questioners supposed, Jesus was trapped.
But he wasn’t.
And neither are the people of Goshen College, for Jesus has solved for them, the problem he solved for the Jews the day they asked the question they were sure would trick him, ending his bothersome ministry.
The flag of the United States and its magnificent anthem are of Caesar. Use them, honor them accordingly, for you have the highest authority for doing so and no cause for dismay and confusion. Confounded you may have been… but can be so no longer.
And so America asks you, Goshen,
“O! say does that star-spangled banner yet wave, O’er the land of the free and the home of the brave?”
Let the flag fly… the great anthem soar… not divisive but uniting and all under God… for in these ways the people see how God loves us and with what munificence He has shed His grace on us all.
About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also a historian and author of 18 best-selling business books. Republished with author’s permission by Howard Martell CEC http://HomeProfitCoach.com Check out Passive Niche Profits ->  http://www.HomeProfitCoach.com/?rd=xu7yqVjM

Write to be read. What you need to know and do to turn everyword you write into the word that gets results.

by Dr. Jeffrey Lant
Allow me to  introduce myself. I am a writing machine. My first article was published when I was 5 years old, 59 years ago; I’ve been a writing machine ever since. I’ve made a fortune knowing how to manipulate the incredible English language.
Sadly, I am in the minority. Having taught writing courses at many institutions of higher learning, including Harvard, I long ago came to the conclusion that most people would rather get a root canal than struggle with the dicey business of writing so people will read, understand and respond to what they write. Needless to say this costs them big bucks, since if you cannot use your own language, the lingua franca of the world,as the essential tool it is for business and life success, you lose much of the value of that language. And that is a crying shame.
I want to help you out, and I’ve therefore created the list below of key points which when mastered dramatically improve the way you write and the results you get.
1) Just because you’re a native English speaker doesn’t know you know anything about writing our complicated, sophisticated, absolutely splendid language. Speaking and writing are two separate, though related, things, and must be seen as such.
Start from the proposition that you are, shall we say, “challenged” by writing in English. There are many reasons why this could occur: you weren’t properly taught. Although teachers unions may strongly disagree, the fact is most teachers are not trained to write words that get results. Thus, they are unable to teach their students, who thereby start off their life-long relationship with writing the right words on the wrong foot. What’s more, most never manage to overcome this poor start; instead of trying to overcome the problem, they find ways to minimize or even avoid writing altogether. That is surely what throwing the baby out with the bath water means.
2) Admit you have a problem that’s not going to get better on its own.
As a business writer for my entire (now long in the tooth) adult life, one of the saddest things I see is respected business leaders not only unable to write the Queen’s English proficiently but proud of themselves because they mangle it in both its spoken and written manifestations. Yes, proud of themselves… each embarrassing misusage and mistake proving their warped satisfaction that they are therefore “people of the people”, thereby immune from proper usage. Just to state this proposition is to prove what a zany idea that is… yet it is common.
3) Force yourself to write more and better.
Like so many things in life, the more you write, the better you’ll get. Most business people are poor writers because, being VIPs, they delegate such “minor” tasks to others. What seems at first glance to be something rational and efficient, upon second glance proves to be nothing more than a means to slough off something you strongly dislike. Now hear this: even if you are the Chief Poobah of the world, indeed because you are that self-same Poobah, you need the ability to write the right words to get the results you must have to expand your clientele and business  altogether.
This means no longer delegating all writing projects which ordinarily accrue to people of your dignity and position, but accepting at least some of them, not least to give yourself necessary practice… with the clear understanding that practice does most assuredly make perfect.
4) Less is always more.
Brevity, it is said on the highest authority, is the soul of wit. It’s also the key to ensuring that what you write will be carefully read and easily understood.
Poor writers are prolix writers; they write too much, edit too little, and manage to kill any fruitful results that might come by burying the objective in verbosity thereby suffocating the writing and ensuring its failure.
When you sit down to write any document whatsoever, your objective, 100% of the time, is to
state what you aim to achieve
Then, succinctly, marshal your arguments, with the preeminent and clear focus on what the recipient gets from you by taking the promptest possible action.
This means that if you want results, your invariable focus must be on the “you” you are writing to; getting this person’s attention, interest, then action is what all good business writing is about… such writing may never win the Nobel Prize for Literature… but who cares? It can make you rich.
5) Use numbers to structure what you write.
Good writers, particularly good writers in a hurry (are there any others?) use numbers to ensure readership and clarity. Thus,
“I have three reasons for contacting you today….”
“There are 6 major reasons why you must respond today….”
“Here are the 5 reasons you’ll want to take advantage of this offer now….”
Get the picture? Numbering provides structure, and it makes both writing and reading of what you write easier.  Remember, you do not need to win prizes for your prose; it need only be good enough to get the results you desire.
6) Always write for the “you” receiving your writing.
Good writers, and by that I mean fast, efficient, easy to read writers, know a secret which, until now, has been unknown by you: that English prose sings when you make it “you” centered, the you in question being the person you are addressing your words to.
All people are egotistically and I-centered. Don’t fight City Hall on this one; take advantage of this fact, to your substantial advantage. The words you write should always be about, for, directed at and done (whether explicitly or not) for “you”, the person you must never forget you are writing for.
7) Read your words aloud… and save your breath!
Want to know whether what you’ve written will achieve your purpose? Read it aloud to yourself. If you find yourself meandering through dense thickets of words and punishing verbosity, difficult “show off” words and elusive meaning and directions, you need re-write (as every Hollywood director knows).
Sentences should never be longer than you can comfortably read in a single breath, no fudging either.
Key points should be made, emphasized, stressed… but always in short sentences.
Your writing should have a cadence which reading aloud will demonstrate. The best writing is writing that moves you briskly through the subject at hand, without a single superfluous word.
Start today.
As you implement these steps and begin to see tangible results which will only improve, you will be glad, even blissful, that the bugaboo of being a poor writer is now gone… never to return.
What will fill its place is one result after another achieved by deft use of the written word you feared at the beginning of this article… and now rejoice as one of the absolutely essential tools for enhanced business success. And that’s a fact you can write home about!
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Killer Content ->  http://www.HomeProfitCoach.com/?rd=hh3oNjiJ