Why you should join me today and profit!!! Howard Martell’s first visit with the CEO of Worldprofit

Posted on July 2, 2011 by Howard Martell

Why you should join me today and profit!!! Howard Martell’s first visit with the CEO of Worldprofit

• Posted by howard martell homeprofitcoach on July 1, 2011 at 7:54pm
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Why you should join me today and profit!!! Howard Martell’s first visit with the CEO of Worldprofit Dr. Jeffrey Lant at his Cambridge Mass Home.

Posted on December 31, 2010 by Howard Martell

Why you should join me today and profit!!! Howard Martell’s first visit with the CEO of Worldprofit Dr. Jeffrey Lant at his Cambridge Mass Home.

BY
Howard Martell President of Homeprofitcoach.com
My day started off great.  I woke up early and motivated to finally meet the CEO of my online home business which has helped me grow so much in knowledge of marketing using automation , history, and finally learning the art of writing good article content.
The drive was quite pleasant, for only being only 2 hours away from  the hotel where me and my wife were staying in Connecticut, while visiting family. As we entered the Cambridge area, wow was it beautiful and quite hard to navigate through all the one way streets and round abouts. I finally asked a local Cambridge man wearing a Boston Red Sox cap, “Can you tell me where Follen Street is located”?  He said “Its the last brick building on the right hand-side after the stairs”. I told him Happy New Year.
I walked towards the red, brick building and finally saw the correct number and was quite happy and looking forward to finally meeting Dr. Lant. As I rang his suite number, the door opened. I traveled towards the right hand side and took the elevator up 5 levels. When I turned the corner to enter, the first thing I saw was this vibrant and famous red room which he shows to the world online. The color and the contrast I saw when walking into his home would take any historians breath away.  He greeted me and shook my hand with a sincere look and smile and told me and my wife please come in.  Dr. Lant, as you know is a noted Historian and has at his home a life-like museum which has taken him over 20 years to procure. All of his collection worth millions.  Our tour started in the blue room, which is where he keeps his office. We were being very careful not to lean against or brush into any of his collection. This room was so vibrant, it felt like we were walking at a Hollywood Red carpet event.  The chandelier is the highlight of the room.  It was completely made of sparking diamonds.  When you first come into the room you see his computer monitor and next to it all his papers from which his masterful articles come to life for the whole world to see. This is where he sits and works his magic from 4:30 in the morning till 4:00 pm everyday. He has these beautiful columns made of rare marble and topped with gold. Finally the emperors chair, as we call it, is not a fancy chair but a sturdy black wooden chair with a pillow for his back.
Proceeding to the next area he has pictures of all the head of states autographed and in protected frames.  The paintings, from the 16-18 century, come to life as you stare at them.  There were these emperors chairs that were well restored and the stitching was something you will never see in your lifetime. As we continue on, he told us history of each piece of his collection down to these beautifully detailed clocks of pure silver and gold.  He has a special hand-picked team help him restore each and every piece of his living museum.
After the tour, Dr. Lant and I were helping get some lunch ready for all of us.  It consisted of Tempered Shrimp, and some yummy looking pigs in a blanket. I was offered some Sherry with cream and it went down your throat smooth and warmed your entire belly.
Dr. Lant wanted us to take pictures of his collection while he was broadcasting live to the world, helping our thousands of members and growing globally with closing of sales. So I started in the red room and started snapping shot after shot of all of his collections. As I was waiting for my que to come into the blue room, I was taking pictures of Dr. Lant broadcasting to the world. I spoke with my wife and explained to her what he was doing and we were saying to each other “he surely does have a passion for reaching out to people and in a direct but sincere manner”.  His words are cutting edge like a sword, but reach up and grab your attention with every sentence coming out of his mouth. The live web-cast was 20 minutes long. As we listened to each sentence coming out of his mouth, we could truly tell he loves helping others to become not only better marketers, but better well cultured people.
Dr. Lant called to me and said you will be sitting in my chair in 15 minutes. As the time approaches, I was nervous but excited to share with the world what I had seen so far.  His chair was comfortable and well positioned for the world to see the first ever Monitor who came to visit the good Dr. Lant and his collections.
As I spoke into the mike it was just like me broadcasting from my home but without all the vibrant colors and sitting in the CEO’s Emperor’s chair as we call it.  My voice was sharing what I could remember since arriving into Dr. Lant’s world.   The time flew by as I shared my experience with the world on what 2011 will be like for all the World Profit Dealers globally. So hold on to your seats everyone and get ready to have your world rocked with automation is what I said, and thanked Dr. Lant, George Kosch, and finally Sandy Hunter for helping me  and others make a nice residual income which keeps on growing following a proven system.
Dr Lant, then took over and shared what he thought about all of what I said and thanks me for coming up live to the world to share my experience. We all decided after a long day that it was time to conclude our day with a nice dinner at a local hotel, less than  1 block away from his home. Dr. Lant spoke to us while  we carefully navigated the snow and ice of the red brick walkway and was  explaining each detail of all the historic events within the
Cambridge area in detail. We all entered the restaurant and Dr.Lant was greeted by all the staff members with respect and admiration as we were seated.   The conversation ranged from history, religion and finally asked Dr. Lant about where he thought World-profit’s were going in 2011 and he said just wait and see what George has in store for you and all the members.  I was thinking to myself while seated, this seemed surreal that I was here with the CEO of the company that I work with online.  This is unprecedented in the history of Internet Marketing. I just smiled and thought feel so blessed to be in the presence of a pioneer online.
As we sat down and talked, I could tell he was enjoying the dinner and the company as we were following along with all he was saying. For all the nay-sayers who don’t like Dr. Lant and call  him a scam artist,  he is quite frankly  an honest business man.   My first impression of the him is that he is sincere and wants to help anyone who wants to invest time and effort into any of his or her businesses online.  So stop the negative press, you’re only helping him write more articles and get more exposure for the company.
In closing, as I had a private goodbye with Dr. Lant, I shared  my thoughts and told him my wife enjoyed the experience but fully didn’t understand why I do what I do and why this was so important to me. He said, most of the wives who have husbands who work online, feel at times that the business is taking away from their family time.  When in reality, it is helping create more time for your family. As I was about to leave, Dr. Lant gave me a nice fatherly hug and told me to drive safe and was looking forward to my next visit to Cambridge. He told me you’re well on your way to becoming a millionaire.  Keep up the work you do as Senior Monitor and you are positioned for success online now. Walking away, I was so blown away and felt so empowered that the CEO thought that much about me. This article shows each and everyone of you who is struggling online that dreams can come true and that through having the right system and education the world is your oyster.
Thank you,
ABOUT THE AUTHOR: Howard Martell is the President of HOMEPROFITCOACH.COM and has worked online for well over 12 yrs part time while holding down a full time career of  over 18 and half years active duty US Navy. For the past year, with World Profit online, he has helped people create residual income using automation.
FOR MORE INFORMATION FEEL FREE TO COMMENT ON HIS BLOG or call him at 757-962-2482 serious inquires only!!!
Visit my site for the following free goodies: Since 1994, Sandi and co-founders Dr. Jeffrey Lant and George Kosch have built Worldprofit into the company known as the
Home Business Experts.  Republished with author’s permission by Howard Martell MCEWC http://HomeProfitCoach.com

Write to be read. What you need to know and do to turn everyword you write into the word that gets results.

by Dr. Jeffrey Lant
Allow me to  introduce myself. I am a writing machine. My first article was published when I was 5 years old, 59 years ago; I’ve been a writing machine ever since. I’ve made a fortune knowing how to manipulate the incredible English language.
Sadly, I am in the minority. Having taught writing courses at many institutions of higher learning, including Harvard, I long ago came to the conclusion that most people would rather get a root canal than struggle with the dicey business of writing so people will read, understand and respond to what they write. Needless to say this costs them big bucks, since if you cannot use your own language, the lingua franca of the world,as the essential tool it is for business and life success, you lose much of the value of that language. And that is a crying shame.
I want to help you out, and I’ve therefore created the list below of key points which when mastered dramatically improve the way you write and the results you get.
1) Just because you’re a native English speaker doesn’t know you know anything about writing our complicated, sophisticated, absolutely splendid language. Speaking and writing are two separate, though related, things, and must be seen as such.
Start from the proposition that you are, shall we say, “challenged” by writing in English. There are many reasons why this could occur: you weren’t properly taught. Although teachers unions may strongly disagree, the fact is most teachers are not trained to write words that get results. Thus, they are unable to teach their students, who thereby start off their life-long relationship with writing the right words on the wrong foot. What’s more, most never manage to overcome this poor start; instead of trying to overcome the problem, they find ways to minimize or even avoid writing altogether. That is surely what throwing the baby out with the bath water means.
2) Admit you have a problem that’s not going to get better on its own.
As a business writer for my entire (now long in the tooth) adult life, one of the saddest things I see is respected business leaders not only unable to write the Queen’s English proficiently but proud of themselves because they mangle it in both its spoken and written manifestations. Yes, proud of themselves… each embarrassing misusage and mistake proving their warped satisfaction that they are therefore “people of the people”, thereby immune from proper usage. Just to state this proposition is to prove what a zany idea that is… yet it is common.
3) Force yourself to write more and better.
Like so many things in life, the more you write, the better you’ll get. Most business people are poor writers because, being VIPs, they delegate such “minor” tasks to others. What seems at first glance to be something rational and efficient, upon second glance proves to be nothing more than a means to slough off something you strongly dislike. Now hear this: even if you are the Chief Poobah of the world, indeed because you are that self-same Poobah, you need the ability to write the right words to get the results you must have to expand your clientele and business  altogether.
This means no longer delegating all writing projects which ordinarily accrue to people of your dignity and position, but accepting at least some of them, not least to give yourself necessary practice… with the clear understanding that practice does most assuredly make perfect.
4) Less is always more.
Brevity, it is said on the highest authority, is the soul of wit. It’s also the key to ensuring that what you write will be carefully read and easily understood.
Poor writers are prolix writers; they write too much, edit too little, and manage to kill any fruitful results that might come by burying the objective in verbosity thereby suffocating the writing and ensuring its failure.
When you sit down to write any document whatsoever, your objective, 100% of the time, is to
state what you aim to achieve
Then, succinctly, marshal your arguments, with the preeminent and clear focus on what the recipient gets from you by taking the promptest possible action.
This means that if you want results, your invariable focus must be on the “you” you are writing to; getting this person’s attention, interest, then action is what all good business writing is about… such writing may never win the Nobel Prize for Literature… but who cares? It can make you rich.
5) Use numbers to structure what you write.
Good writers, particularly good writers in a hurry (are there any others?) use numbers to ensure readership and clarity. Thus,
“I have three reasons for contacting you today….”
“There are 6 major reasons why you must respond today….”
“Here are the 5 reasons you’ll want to take advantage of this offer now….”
Get the picture? Numbering provides structure, and it makes both writing and reading of what you write easier.  Remember, you do not need to win prizes for your prose; it need only be good enough to get the results you desire.
6) Always write for the “you” receiving your writing.
Good writers, and by that I mean fast, efficient, easy to read writers, know a secret which, until now, has been unknown by you: that English prose sings when you make it “you” centered, the you in question being the person you are addressing your words to.
All people are egotistically and I-centered. Don’t fight City Hall on this one; take advantage of this fact, to your substantial advantage. The words you write should always be about, for, directed at and done (whether explicitly or not) for “you”, the person you must never forget you are writing for.
7) Read your words aloud… and save your breath!
Want to know whether what you’ve written will achieve your purpose? Read it aloud to yourself. If you find yourself meandering through dense thickets of words and punishing verbosity, difficult “show off” words and elusive meaning and directions, you need re-write (as every Hollywood director knows).
Sentences should never be longer than you can comfortably read in a single breath, no fudging either.
Key points should be made, emphasized, stressed… but always in short sentences.
Your writing should have a cadence which reading aloud will demonstrate. The best writing is writing that moves you briskly through the subject at hand, without a single superfluous word.
Start today.
As you implement these steps and begin to see tangible results which will only improve, you will be glad, even blissful, that the bugaboo of being a poor writer is now gone… never to return.
What will fill its place is one result after another achieved by deft use of the written word you feared at the beginning of this article… and now rejoice as one of the absolutely essential tools for enhanced business success. And that’s a fact you can write home about!
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Killer Content ->  http://www.HomeProfitCoach.com/?rd=hh3oNjiJ

'Green grow the lilacs, all sparkling with dew.' Haunting, evocative, elegiac, the lilacs return to Brattle St.., Cambridge, May 7, 2011.

To get you in the mood click on this link comments are always welcome
by Dr. Jeffrey Lant
I was out early today. Even before dawn’s first light, I was up and about and soon on my mission… to find the first bunches of lilac, and drink in their unmistakable scent with the pristine dew.
What passersby (not too numerous so early) must have thought to see the flowers held against my face, though gently so as not to crush them, I cannot say. I did not care. The lilacs that I love to excess have returned to Cambridge… and with them every memory of this most evocative of flowers and their flagrant, haunting fragrance.
Beloved of Russian empresses…
One day the great Empress Catherine of all the Russias (1762-1796) went walking in her garden of Tsarskoe Selo and found a branch of lilacs, so perfect she was sure it would be picked to amplify the bouquet of some lovelorn lad to his much desired lady…  so she stationed a soldier next to this lovely branch. In 1917, a soldier was still stationed where the plant no longer flowered or even existed. But then Tsar Nicholas II wasn’t surprised… for his wife Alexandra, called “Sunny”, loved lilacs to distraction, too… and created a room in the most palatial of palaces where everything was in a shade of lilac. It became, in due course, the most famous room of the empire…
My grandmother Victoria had this same tendresse for her much loved and coddled lilacs. She craved their scent and their colors, too, in every shade of purple… heliotrope, mauve, violet, lavender, puce, and all the other variations. Even my grandmother’s perfume, Muguet de Bois by Coty (launched 1941) featured lilac… and  lily-of-the valley. Proust-like, that scent brings her back… as does my mother’s Chanel. Lilac is like that. It will not be denied and can never be resisted.
And now the lilacs are in rampant bloom along Tory Row on  Brattle Street, breathtaking, sensual, glorious. The Loyalists would have remembered them for all the rest of their long lives; the merest hint of their scent would trigger the painful memories that come with unending exile.
A few facts about lilacs.
You may be surprised to  learn (I was) that syringa (lilac) is a genus of about 20 to 25 species of flowering woody plants in the olive family (Oleaceae) native to woodland and scrub from southeastern Europe to eastern Asia.
They are deciduous shrubs or small trees, ranging in size from 2 to 10 meters (6 feet 7 inches to 32 feet 10 inches) tall, with stems up to 20 to 30 centimeters (7.9 to 12 inches) in diameter.
The leaves are opposite (occasionally in whorls of three) in arrangement, and their shape is simple and heart-shaped.
The flowers are produced in spring and are bisexual, with fertile stamens and stigma in each flower. The usual flower color is a shade of purple (generally a light purple or lilac), but white, pale yellow and pink, even a dark burgundy color are known. Flowering varies between mid spring to early summer, depending on the species.
The fruit is a dry, brown capsule, splitting in two at maturity to release the two winged seeds that have within them everything that produces the lustrous magnanimity of the lilac and commands your eye and reverence.
The poets irresistible attraction to and understanding of lilacs.
Poets, including many notable poets, saw lilacs and wished, in words, to produce the lyric quality of their scent. The scent, the unforgettable scent, swept them away. It was exuberant, excessive, a warning to the dangers of immersion in a thing so powerful, so rich, so cloying; a thing that draws you away from the little duties and miseries of life and whispers of pleasures you want beyond reason. Too much of this unalloyed richness gives way to madness… and exultation.
Amy Lowell (1874-1925) knew the potency of lilacs. She wrote
“Your great puffs of flowers Are everywhere in this my New England… Lilacs in dooryards Holding quiet conversations with an early moon; Lilacs watching a deserted house Settling sideways into the grass of an old road; Lilacs, wind-beaten, staggering  under a lopsided shock of bloom….”
And then….
“You are everywhere. You were everywhere.”
Lilacs know their power and seduce you with it, every wind wafting the scent into your brain and memory.  They offer you the same terms that a beautiful woman offers the man distracted by her — none at all,  just surrender. Lilacs are the sorceress of blooms, enchanting, elusive, sharing their magic for an instant… leaving you longing for what you fear you will never have again.
The flower of elegy, mourning, decay, death.
Lilacs are the flower of remembrance. After the fall of Tsar Nicholas II and the entire structure of tsardom, the ex-emperor and his wife Alexandra found themselves prisoners of the new regime, forbidden even to walk in the magnificent park at Tsarskoe Selo. Alexandra looked out upon an ocean of lilac, once hers, now as distant as the moon. Her haunted look, beyond mere dismay, touched the heart of a simple soldier. He gave her a sprig. His officer saw this as “fraternizing with the enemy” and had him shot.
Amy Lowell, too, saw lilac as an accoutrement of death.
“The dead fed you Amid the slant stones of graveyards. Pale ghosts who planted you Came in the nighttime and let their thin hair blow through your clustered stems.”
Walt Whitman (1819-1892) also knew the immemorial association between lilacs and death, and he gave us the simple words that bespoke the greatest tragedy:
“When lilacs last in the dooryard bloom’d, And the great star early droop’d in the western sky in the night, I mourn’d, and yet shall mourn with ever-returning spring.”
He picked a sprig of lilac and thought of the passing into eternity of Abraham Lincoln, “Night and day journeys a coffin.” It is unbearably painful for him, only the simple words — and the lilac — with its promise to return — giving solace, for that is within the power of the lilac, too, which Whitman knew and relied on:
“Copious I break, I break the sprigs from the bushes, With loaded arms I come, pouring for you, For you and the coffins all of you O death.”
But this cannot be the last word on lilacs, not this.
Think instead of Lynn Riggs’ 1931 play “Green Grow the Lilacs”, the basis for the libretto of Rodgers and Hammerstein’s “Oklahoma,” a musical about real people and their real concerns. They brought lilac seeds with them to beautiful their often difficult lives because they couldn’t bear the thought of life without its beauty, comfort and serenity. And I cannot either.

About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a href=”http://HomeProfitCoach.com“>http://HomeProfitCoach.com</a>. Check out Easy Quick Profits ->  http://www.HomeProfitCoach.com/?rd=fx8jUl6w

Smart Tips For Your Personal And Business SuccessToday……….And she asked me “Was I a good mother… ?” Mothers Day,Sunday May 8, 2011

On the day remember to post comments on this article about mothers day and feel free to share your stories!
To get into the mood here is some Mothers Day Music


by Dr. Jeffrey Lant Today is Mother’s Day in the United States. It occurred just the other day in England… and will occur around the globe at various times all year long as millions of people make a point of honoring mother and making this day special for her. Those of us whose mother has passed on will take time this day for remembrance… turning this into a day of bittersweet joy and sorrow.  There will be tears… but there will be smiles, too, as we recall every aspect of Mom with all the memories we cherish so. Yes, there most assuredly will be smiles, too… for Mom, even if gone, still has the power to lighten our lives and soothe us, just as she did so often once upon a time…Anna Jarvis and the creation of Mother’s Day, 1914.There have, of  course, been mothers’ days as long as there have been mothers. Kind-hearted fathers and grateful children undoubtedly saw to that… but one woman wanted more for mothers than a casual, occasional compliment. Her name was Anna Jarvis and she is the reason you are dropping by your mom’s today, your arms full of spring flowers and a myriadof affectionate tokens. Anna Jarvis was born May 1, 1864 in Webster, Taylor County, West Virginia.She was the ninth of eleven children born to Ann Marie and Granville Jarvis.From childhood Anna idolized her mother, and she often heard her say thatshe hoped someone one day would establish a memorial for all mothers,living and dead. Anna always recalled one particular incident that drove home her mother’sunceasing message. This incident occurred during a class prayer given by Mrs. Jarvis in Anna’s receptive presence. Mrs. Jarvis’ lesson was on “Mothers of the Bible”. She closed the lesson with the prayer “I hope that someone, sometime will found a memorial mothers day commemorating her for the matchless service she renders to humanity in every field of life. She is entitled to it.”Anna was just 12 years old… and not only did she never forget; she dedicated her life to achieving her mother’s desire. We can now see the contours of this  story. Mrs. Jarvis, kept perpetually pregnant, laboring under a mountain of never-ending work, with a husband who never understood all she did and how much herelied upon her… and a daughter completely receptive to her mother’s urgent plea for recognition, assistance, and above all else — love. Mrs. Ann Marie Jarvis poured it all into her daughter’s dutiful ears… and whatever her resentments,disappointments and moments of chagrin… here at least she was abundantly  rewarded. Her darling Anna saw to that…After her mother’s death on May 9, 1905, Anna, now living with siblings Claude and Lillie, began her life’s work, a day that would fulfill her mother’s fervid desire. Fueled by love and the image of her overworked,  under loved (but neverby Anna) mother… Anna put  her active pen to paper, determined  to achieve her goal of establishing a nationwide observance of Mother’s Day. Nothing was going to stop her, and so from love came the focused, unceasing activity that moves mountains. She bombarded hundreds of legislators, executives, and business men on both state and national levels.Everyone was polite, muttering general words of support… but, despite her efforts and her skills as a notable and motivating speaker, Anna Jarvis was making no progress. Then one of the greatest marketers in history, John Wanamaker,merchant prince, entrepreneur, philanthropist heard Anna and saw at once that her idea was good for Wanmaker’s, good for business, good for America, and good for mothers everywhere. It was a win-win situation all round… With the inventive genius, power, influence and energy of John Wanamaker (1838-1922)behind her, Anna Jarvis and her idea moved onwards and upwards at incredible speed. On may 10, 1908 15,000 folks eager to honor thy mother showed up at Wanamaker’s Store Auditorium in Philadelphia to hear Anna Jarvis speak.10,000 of them had to be turned away for lack of room… It was a magnificent event… thereafter success followed success, Wanamaker saw to that; he was a dynamo of a man, success his birthright.By 1909, 45 states, Puerto Rico, Hawaii, Canada  and Mexico observed Mother’s Day.  People by the millions wore the white and red carnations the movement had adopted as a visible means of showing that the wearer loved Mother and supported the international movement.  Everyone was happy now;a great goal had been achieved… everyone, that is, but Anna Jarvis.Everytime a florist sold a bouquet… everytime a husband hard-pressed fortime and with worries of his own bought a card… everytime anyone made a buck off her Mother’s Day, Anna Jarvis winced. And so as the number of participants grew into the millions, Jarvis who should have been the happiest of all became the most miserable. This isn’t at all what she had in mind formothers… or the memory of her mother.So began the sad decline of Anna Jarvis, the woman who now proceeded to burn every bridge and sunder her intimate connection to Mother’s Day until with the death of her sister, she was entirely alone… having nothing but memories and the assurance of her mother’s love. And so she went on,bitter, alone, forgotten, neglected until at last she died, November 24, 1948,her mother’s zealous defender until the end…… but too much so. I like to think that Anna’s mother would have been glad for the card (even if store-bought), for the flowers (even if not picked from your own garden), and the candy you didn’t have time or talent to make… because each is a token of a love which cannot be celebrated too often… the love of mother.And so if your mother is alive today, do something, anything, indicating you care.And as you are lavishing these gifts on your one and only mother, give a thought to Anna Jarvis and her troubled spirit. She is the reason you have the happy task of turning this otherwise ordinary day into the reassurance your mother requires that yes, resoundingly yes, she was and yet is a good mother,the best of all whatever her faults or limitations.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a href=”http://HomeProfitCoach.com“>http://HomeProfitCoach.com</a>. Check out Easy Quick Profits ->  http://www.HomeProfitCoach.com/?rd=fx8jUl6w

‘I Love Lucy.’ Who doesn’t? Then you love Madelyn Pugh Davis, writer, who cooked up the humor, dead at 90, April 20, 2011. An Appreciation.

by Dr. Jeffrey Lant
Author’s note: To get in the mood for this article, search any search engine for the “I Love Lucy” theme song (written by Eliot Daniel). Make sure you get the version with the lyrics!
How many laughs has “I Love Lucy” given you over the years? More than you can even remember, I bet. And it’s the best kind of laugher; deep, belly laughs, the kind that take over your body, as you howl, unable to stop. Such laughter is good for the spirit and the soul; it literally washes away cares and troubles.
Madelyn Pugh Davis was the presiding genius who delivered these laughs week after week, to the delight of the nation. Her name appeared as co-writer for every single episode of the series which ran from October 15, 1951 to May 6, 1957. It was a staggering achievement. Not least because Davis was a very successful woman writer in the male-dominated medium of network television.
** Remember the episode where Lucy battles a giant loaf of bread that emerges from the oven and pins her to the wall? A classic…
Madelyn Pugh Davis knew how to work the premise of the show and its 4 main characters for maximum comedic effect.
“I Love Lucy” was not particularly innovative — the wacky housewife, the irritated husband, the oddball friends. What made the program innovative was the commitment of the 4 principal characters to do anything for a laugh…and the irrepressible inventiveness of the script. In other words, Madelyn Pugh Davis and the other key members of the team:  Her longtime writing partner, Bob Carroll Jr;  their producer Jess Oppenheimer. Writers Bob Schiller and Bob Weiskopf later joined the team.
** What about this classic? Remember Lucy slipping and sliding in a vat while mashing grapes? It was hysterical.
The four main characters.
Lucille Ball and Desi Arnaz, married in real life, were married in the program, too, as Lucy and Ricky Ricardo. Their friends are Fred and Ethel Mertz.
Lucy was a scatterbrained housewife mad keen on a career in the entertainment business, for all that she had no talent. Ricky was a Cuban band leader, as he was in real life; a typical quick to boil Latin, occasionally misunderstood but always faithful to the Lucy he loves (not the case for this roaming Latin lover in real life.)
Fred (William Frawley) was a grump, ultra tight with the penny, but a man of the theater himself having played vaudeville along with wife Ethel (Vivian Vance.)
The job of the writing team was to keep characters (known to virtually every single American) fresh by putting them in the middle of one side-splitting funny situation after another. These situations, particularly for Lucy, involved some very tricky slapstick comedy. Lucille Ball, an international star, might have been expected to make heavy weather about some of these scenes (“are they right for my image?”), but in fact what Madelyn Pugh Davis wrote, Lucille Ball did… no matter how difficult… as a matter of professional pride. That attitude permeated all the actors and their incomparable team.
**What about the episode from 1955? It centered on Lucy’s mortifying encounter with handsome Hollywood actor William Holden. Holden accidentally sets her fake nose on fire… and puts in out by dipping her nose in his teacup.
The most watched show in the United States in four of its six seasons.
“I Love Lucy,” resting as did on Davis and team’s just plain funny scripts, was hugely popular right from the start. What’s more, unlike other series that started hot and fizzled because of weak scripts, the quality of the scripts never diminished. They were good in the first episode; they were good in the last.
The problem with “I Love Lucy” was the seething personal relationships, always likely to burst into flame. Desi Arnaz liked the ladies, the more the merrier. He was Cuban and thought rampant, careless infidelity his birth right. Lucille Ball disagreed.
The relationship between William Frawley and Vivian Vance was also poisonous; they could hardly stand to be in the same room together, not least because Frawley was master of the all too accurate put-down. He once said Vance’s body was like a “sack of doorknobs.” It was crude… it was memorable… it was funny.  No doubt some of this (funny to onlookers) tension was slipped into the script to heighten the effect. Davis would have seen the humorous aspect and run with it… increasing the laughter.
** Must remind you of this one… an all-time favorite: Lucy and Ethel in this 1952 show land jobs in a chocolate factory, only to have the conveyor belt kick into overdrive.
Madelyn Pugh wrote and wrote… ascending the ladder one (usually funny) word at a time.
Pugh (her maiden name) was born in Indianapolis and graduated in 1942 from Indiana University. Because of World War II women had a crack at jobs ordinarily reserved for men, like the radio staff writer position she landed. It’s important to recall the primacy of radio in those days. It was the primary mode of communication; virtually every family had one. Pugh was talented, hard-working and ambitious. She soon moved up to a CBS affiliate in Los Angeles.
“My Favorite Husband”.
At CBS she met longtime writing  partner Bob Carroll, Jr. Together they worked on several shows,  including “It’s a Great Life,” starring Steve Allen… and “My Favorite Husband”, starring…… Lucille Ball. The pieces that were soon to make America laugh were beginning to emerge and get together. “I Love Lucy” was the result… the program America took to its heart immediately and whose unique use of three cameras changed an industry and launched a thousand sit-coms, many through Desilu Productions.
And remember… there was never, ever a vulgar word, a cruel put-down, a bigoted, biased, or racist comment. It was literally and gratefully good clean fun.
Madelyn Pugh Davis, as she became upon her marriage, was widely recognized, honored, lauded.
In 2007, the publication Television Week named her one of the 25 most influential people who shaped the industry, noting that she was a principal writer on all 180 “I Love Lucy” episodes and 13 specials on CBS from 1951 to 1961.
She was a lucky woman no doubt, luck being defined as setting the desired objective and working one’s tail off to achieve  it. A woman of mirth,laughter, high hilarity she was deadly serious about that. And we, in our often bitter times which cry out for some good humor, are the better for this lady.
** Just one more. Who can forget the Vitameatavegamin episode where Lucy gets drunk filming a commercial for this alcohol-laced patent medicine? One of the best… but then that’s the only thing Madelyn Pugh Davis delivered.That’s why after 6 seasons, “I Love Lucy” finished its run at the top of the Nielsen ratings, the first program to do so.
++ Mrs. Davis and  Bob Carroll, Jr. co-authors “Laughing With Lucy: My Life With America’s Leading Lady of Comedy.” (2005). Check it out.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also a marketer, consultant and author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a href=”http://HomeProfitCoach.com“>http://HomeProfitCoach.com</a>. Check out Extreme Niche Empires ->  http://www.HomeProfitCoach.com/?rd=kx53msba

‘I Love Lucy.’ Who doesn’t? Then you love Madelyn Pugh Davis, writer, who cooked up the humor, dead at 90, April 20, 2011. An Appreciation.

by Dr. Jeffrey Lant
Author’s note: To get in the mood for this article, search any search engine for the “I Love Lucy” theme song (written by Eliot Daniel). Make sure you get the version with the lyrics!
How many laughs has “I Love Lucy” given you over the years? More than you can even remember, I bet. And it’s the best kind of laugher; deep, belly laughs, the kind that take over your body, as you howl, unable to stop. Such laughter is good for the spirit and the soul; it literally washes away cares and troubles.
Madelyn Pugh Davis was the presiding genius who delivered these laughs week after week, to the delight of the nation. Her name appeared as co-writer for every single episode of the series which ran from October 15, 1951 to May 6, 1957. It was a staggering achievement. Not least because Davis was a very successful woman writer in the male-dominated medium of network television.
** Remember the episode where Lucy battles a giant loaf of bread that emerges from the oven and pins her to the wall? A classic…
Madelyn Pugh Davis knew how to work the premise of the show and its 4 main characters for maximum comedic effect.
“I Love Lucy” was not particularly innovative — the wacky housewife, the irritated husband, the oddball friends. What made the program innovative was the commitment of the 4 principal characters to do anything for a laugh…and the irrepressible inventiveness of the script. In other words, Madelyn Pugh Davis and the other key members of the team:  Her longtime writing partner, Bob Carroll Jr;  their producer Jess Oppenheimer. Writers Bob Schiller and Bob Weiskopf later joined the team.
** What about this classic? Remember Lucy slipping and sliding in a vat while mashing grapes? It was hysterical.
The four main characters.
Lucille Ball and Desi Arnaz, married in real life, were married in the program, too, as Lucy and Ricky Ricardo. Their friends are Fred and Ethel Mertz.
Lucy was a scatterbrained housewife mad keen on a career in the entertainment business, for all that she had no talent. Ricky was a Cuban band leader, as he was in real life; a typical quick to boil Latin, occasionally misunderstood but always faithful to the Lucy he loves (not the case for this roaming Latin lover in real life.)
Fred (William Frawley) was a grump, ultra tight with the penny, but a man of the theater himself having played vaudeville along with wife Ethel (Vivian Vance.)
The job of the writing team was to keep characters (known to virtually every single American) fresh by putting them in the middle of one side-splitting funny situation after another. These situations, particularly for Lucy, involved some very tricky slapstick comedy. Lucille Ball, an international star, might have been expected to make heavy weather about some of these scenes (“are they right for my image?”), but in fact what Madelyn Pugh Davis wrote, Lucille Ball did… no matter how difficult… as a matter of professional pride. That attitude permeated all the actors and their incomparable team.
**What about the episode from 1955? It centered on Lucy’s mortifying encounter with handsome Hollywood actor William Holden. Holden accidentally sets her fake nose on fire… and puts in out by dipping her nose in his teacup.
The most watched show in the United States in four of its six seasons.
“I Love Lucy,” resting as did on Davis and team’s just plain funny scripts, was hugely popular right from the start. What’s more, unlike other series that started hot and fizzled because of weak scripts, the quality of the scripts never diminished. They were good in the first episode; they were good in the last.
The problem with “I Love Lucy” was the seething personal relationships, always likely to burst into flame. Desi Arnaz liked the ladies, the more the merrier. He was Cuban and thought rampant, careless infidelity his birth right. Lucille Ball disagreed.
The relationship between William Frawley and Vivian Vance was also poisonous; they could hardly stand to be in the same room together, not least because Frawley was master of the all too accurate put-down. He once said Vance’s body was like a “sack of doorknobs.” It was crude… it was memorable… it was funny.  No doubt some of this (funny to onlookers) tension was slipped into the script to heighten the effect. Davis would have seen the humorous aspect and run with it… increasing the laughter.
** Must remind you of this one… an all-time favorite: Lucy and Ethel in this 1952 show land jobs in a chocolate factory, only to have the conveyor belt kick into overdrive.
Madelyn Pugh wrote and wrote… ascending the ladder one (usually funny) word at a time.
Pugh (her maiden name) was born in Indianapolis and graduated in 1942 from Indiana University. Because of World War II women had a crack at jobs ordinarily reserved for men, like the radio staff writer position she landed. It’s important to recall the primacy of radio in those days. It was the primary mode of communication; virtually every family had one. Pugh was talented, hard-working and ambitious. She soon moved up to a CBS affiliate in Los Angeles.
“My Favorite Husband”.
At CBS she met longtime writing  partner Bob Carroll, Jr. Together they worked on several shows,  including “It’s a Great Life,” starring Steve Allen… and “My Favorite Husband”, starring…… Lucille Ball. The pieces that were soon to make America laugh were beginning to emerge and get together. “I Love Lucy” was the result… the program America took to its heart immediately and whose unique use of three cameras changed an industry and launched a thousand sit-coms, many through Desilu Productions.
And remember… there was never, ever a vulgar word, a cruel put-down, a bigoted, biased, or racist comment. It was literally and gratefully good clean fun.
Madelyn Pugh Davis, as she became upon her marriage, was widely recognized, honored, lauded.
In 2007, the publication Television Week named her one of the 25 most influential people who shaped the industry, noting that she was a principal writer on all 180 “I Love Lucy” episodes and 13 specials on CBS from 1951 to 1961.
She was a lucky woman no doubt, luck being defined as setting the desired objective and working one’s tail off to achieve  it. A woman of mirth,laughter, high hilarity she was deadly serious about that. And we, in our often bitter times which cry out for some good humor, are the better for this lady.
** Just one more. Who can forget the Vitameatavegamin episode where Lucy gets drunk filming a commercial for this alcohol-laced patent medicine? One of the best… but then that’s the only thing Madelyn Pugh Davis delivered.That’s why after 6 seasons, “I Love Lucy” finished its run at the top of the Nielsen ratings, the first program to do so.
++ Mrs. Davis and  Bob Carroll, Jr. co-authors “Laughing With Lucy: My Life With America’s Leading Lady of Comedy.” (2005). Check it out.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. , providing a wide range of online services for small and-home based businesses. Dr. Lant is also a marketer, consultant and author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a href=”http://HomeProfitCoach.com“>http://HomeProfitCoach.com</a>. Check out Extreme Niche Empires ->  http://www.HomeProfitCoach.com/?rd=kx53msba