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Posted on July 10, 2011 by Howard Martell

By Howard Martell
I wanted to share with you a quick story on my experience with Worldprofit Inc. Over the past 2 years when joined this company from day one was impressed with the 75 highly trained monitors who volunteer there time for the betterment of our community who close all sales for our members. These people are true pioneer who saw the vision of what started back in 1994 when the live business was put into place and glad to be one of those volunteers who helps our new free associates with greeting, getting them to a 20 minute overview video, and finally closing the sale with the serious ones.
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Howard Martell is the President of HOMEPROFITCOACH.COM and has worked online for well over 12 yrs part time while holding down a full time career of  over 18 and half years active duty US Navy. For the past year, with World Profit online, he has helped people create residual income using automation.
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Of ‘sliders’, ‘cravers,’ and a White Castle where you are monarch of all.

Posted on June 30, 2011 by Howard Martell

By Dr. Jeffrey Lant
It is the midnight hour here in the Commonwealth of Massachusetts, in Cambridge town. And like my overindulged neighbors, I am in search of something to satisfy a craving, for without satisfaction I shall not sleep. As this is a college town, the ultimate college town, with every kind of taste and flavor readily at hand, all ready to obliterate the hunger pangs of the privileged, voracious herds of students foraging hereabouts, there should be no trouble getting that precise, desired effect.
But the taste I seek cannot be found in Cambridge, or Boston, or even in the whole of New England or even beyond. It is a taste rooted in the Midwest and, thus, I need stratagems to find it… all the while my brain, sharpened by exact desire, screams for the thing, the exact thing, no substitutions, no deceptions, no facsimiles, don’t even try.
This is White Castle… don’t even begin to call it just a ‘hamburger.”
And if you have never had one, do not condescend to judge us who have. We know this thing… and if we are in thrall to a taste… we at least have had it, while you have not and do not know.
This, then, is for my fellow “cravers”… you know who you are… and you know what I am going through now… for you may well be going through it, too…
Born in the heartland.
Harry Truman, sometime president of these United States, once said, “There is nothing new in the world except the history you do not know.” I am going to dish up some of that history now.
The White Castle story begins in Wichita, Kansas. It is 1921… America is confident, striding for the first time on the world stage; a heady adolescent among nations… strong, swaggering, a bull in Europe’s epicene china shop. Such a nation, still raw, required food to match. It needed wheat…. and beef… and onions… it was democratic fare… cheap, pungent, delicious, pay your nickle and, laughing with your buddies, wipe your mouth on your sleeve; (your mother cannot see the infraction, so shocking at home.)
The White Castle story is a story of lean, young men, with big ideas; applying science and brains to the hunger of a nation moving to a jazz beat. In such a nation everything was possible… and a young man in Wichita was free to dream and to build and to triumph. In Wichita that year, in America, there was nothing but exuberance, pulsating energies and panoramas of promise.
White Castle aimed to be the fuel for such a people and their ascendancy. And so it began…
Item: White Castle was the first fast-food hamburger chain in the nation.
Item: The first to sell a million hamburgers.
Item: The first to sell a billion hamburgers.
Item: The first to sell frozen fast food.
Founders Billy Ingram and Walter Anderson had an idol… a man of drive, energy, imagination and, always, the ability and desire to improve, make the product better, and grow.
This was Henry Ford, and the founders of White Castle never stopped scrutinizing the Master for ways they could benefit and, in turn, benefit the nation.
“The Jungle”.
The first problem the founders had to solve was one of perception. In 1906, Upton Sinclair wrote one of the signal books of the burgeoning republic, “The Jungle”. It was a book inducing anger and nausea, exposing in sickening detail the revolting conditions of the meat packing industry. America blanched and heaved… cleaning up the noisome menace…
The Wichita boys did their bit. They named their baby “White” for something clean, pure and untainted… and “Castle” for something strong and resolute.
Then they started their life-long mission of mechanizing their work, just as Henry Ford was doing at River Rouge.
Their restaurants, made to resemble the famed Chicago Water Tower, were eye-catching, distinctive, octagonal buttresses, crenelated towers, and a parapet wall. Here, well before Huey Long, “every man was king.” The look was pristine, sparkling white porcelain enamel on steel exteriors, stainless steel interiors, employees outfitted with spotless uniforms… never sprinkled with the blood of what you were eating.
Now they could turn their full attention to the most important thing of all… the taste.
First, Founder Anderson invented the hamburger bun, as well as the kitchen assembly line that gave rise to the modern fast-food industry. Due to White Castle’s innovation of chain-wide standardized methods, customers could be sure they would receive the same product in every one of their restaurants; here, too, they lead the way, as they embarked on sure and certain growth.
Since nothing of the mechanized fast-foot industry existed, it all had to be imagined, attempted, instituted, tried, and re-tried, the tested way of progress for people unafraid to risk, to attempt, to improve, and improve some more. It was the American way, and it was a certain formula for greatness.
White Castle, and the hamburger at its center, was a significant part of this glorious cycle of never-ending improvement.
Anderson developed an efficient method for cooking hamburgers, using freshly ground beef and fresh onions. The ground beef was formed into balls by machine, eighteen to a pound, or forty per kilogram. The balls were placed on a hot grill and topped with a handful of fresh, thinly shredded onion. Then they were flipped so that the onion was under the ball.
The ball was then squashed down, turning the ball into a very thin patty. The bottom of the bun was then placed atop the cooking patty with the other half of the bun on top of that so that the juices and steam from the beef and onion would permeate the bun. After grilling, a slice of dill pickle was inserted before serving on its distinctive square bun available at White Castle only. This was the famous “slider”.
Now, putting it all together, you didn’t just have a burger and fries… you had an event, a feast for nose, eye, tongue and brain. You stopped at other burger joints because you were hungry and couldn’t wait any longer for relief at someplace better. You went to White Castle for satisfaction, gratification, bliss.
On this basis White Castle grew, keeping its price, a dime apiece, fair, affordable. Then, in 1933, Ingram bought out Anderson, moving to Columbus, Ohio. The new owner refused to franchise or take on debt to expand, and so White Castle fell behind other purveyors of burgers, relatively small at 420 White Castle outlets; the one I visited assiduously when I studied at Harvard, in Central Square, bit the dust, to my acute despair.
Somewhere along the line the unyielding insistence on growth, improvement, and no limits whatsoever, died. When I called White Castle’s corporate offices yesterday to see how I could buy the product by mail, the voice at the other end of the line was of the “couldn’t be bothered” variety, dismissive, unhelpful, eager to get me off the line and go back to her nails and jeremiads. Thus the dedicated, devoted “cravers” of company lore are cast aside and dismissed. And so as White Castle goes, the once great nation goes… and we are saddened and bereft.
* * * * *
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Traffic Blog Empire -> http://www.HomeProfitCoach.com/?rd=nh4VYABW

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In the good old summertime. How to keep your profits sky-high in June, August, and July.

by Dr. Jeffrey Lant
Author’s program note. To get you in just the proper state of bliss for this article, search any search engine for that peppy Gay ‘Nineties style toe tapper, “In the good old summertime.” Released in1949 George Evans — music; Ren Shields — lyrics. I like Nat King Cole’s snazzy rendition.
Admit it, with Summer of 2011 at hand, you’re happy… especially if you’ve been suffering through a particularly bad and prolonged winter and punk spring as we in New England have. Yeah, catching a few rays at the beach looks real good about now… as does some Jimmy Buffett margaritas while doing absolutely nothing except swing in the hammock. Sign me up!
There is, of course, one fly in the ointment; there always is. And that fly is the little matter of your business… and the usual expenses that never seem to take a vacation. The question before this (beach) house is this: what can you do to make cool profits when the temperature’s hot. Dude, you’ve come to the right place for some sure-fire ways to sell your cake and eat it, too.
1) Recognize you’ve got a problem.
Most businesses (except seasonal ones) experience sales slow-downs and slumps after Memorial Day up to about a week or so after Labor Day; that is for non-USA readers from the last week-end of May until the first couple weeks of September. Your customers are planning on doing some of the same Buffett-style cavorting that you’ve got in mind… and if that diminishes your profits and gives you some cash problems, so what! They want to parteeee, just like you!
2) Check your sales stats for the previous summer.
Get the hard numbers. How bad was last year’s summer doldrums? That’ll give you a helpful benchmark for what you need this summer… and the dimensions of the seasonable slow-down you need to make up, for the sake of your peace of mind, to say nothing else.
3) Get your stats together ASAP.
You’re already behind the eight ball for these data; Memorial Day, after all, has come and gone and that is the unofficial start of summer. If you haven’t got your profit rescue plan together by now, you’ve got some midnight oil to burn to catch up. Remember, if you’re like most businesses (even the best established and successful), the advent of Memorial Day signifies the advent of those (gently we trust) slack profits that make us all nervous, especially in these economically soft times, the result of our last great recession.
4) Check the great (buy now) sales offers you made for last summer and the summer before.
You’ve got detailed information on the sales they made for you, don’t you? Well? The first rule of business life is never, ever re-invent the wheel. Check out your offers; what worked for bringing in the bucks? It may well make sense to re-use what you’ve already successfully done. Unless circumstances have dramatically changed, revise ads that have worked for you, bringing them up to date.
5) Offers, offers, better offers.
The key to your summer sales and keeping profits high is making good, limited time offers. This doesn’t mean just good offers; it means the best offers you can make. That’s where the money is.
You may think the customer is getting a deal that’s “too good”. Get rid of that pesky thought at once. I’m not going to hand you some sanctimonious line about the crucial importance of keeping customers happy and getting them to buy over and over again. You already know that.
No, the reason for making extraordinary, never-seen-before offers, is — you. You need the money and the peace of mind that accompanies it. So spectacular offers throughout the summer are mandatory. From right now!
6) Make more offers.
Yah, I told you this already. Why then am I repeating myself? Because the offer is absolutely crucial, and you must treat it as such.
Towards this end, make sure you keep all the special offers you make this summer; make sure each is accompanied by the exact sales stats. That’s your clue about whether you should offer them again towards the end of summer; or for your consideration next year.
7) Offer “best customer” deals… and be aggressive about promoting them.
Chances are if your business is in pretty good shape, you’ve become (sad to say) a tad lazy about marketing. You may even have “take-it-for-granted — itis”, and that costs you, especially during the summer when, whatever the temperature in your neck of the woods, you’ve got to hustle! “Best customer” deals are tailor-made for this situation.
Take the time, now (remember unofficial summer has already begun), to brainstorm extra good offers for your best customers. The more the merrier. Remember, you need cash and you need it yesterday. Your best customers already support you liberally; they can support you even more liberally. That is, if you make the really motivating offers that get them to take notice — and spend!
Call your best customers… and make time every day to talk live to and give these people your dazzling customer service (and, of course)… offers.
These days lots of businesses, use the phone for nothing more than taking incoming calls and calling the cleaner to see if they’ve got fresh clothes for tomorrow. In other words, old style personal treatment via the phone is about as dead as thank-you notes. But not chez vouz. It’s time to prove that you never forget how to ride a bike, er, make sales on the phone. Note: in case I forgot to mention… every phone conversation should, at the very least, be followed by some dazzling offers made via email. But you already know that.
9) Get a jump on your (probably) busier fall sales season. With the best will in the world and lots of action, you may still come up a few bucks short of your usual quarterly profits Be prepared!
If you can’t keep your profits up during the summer months to their accustomed levels, don’t despond. Prepare now; improve fall sales. This means, you guessed it, even more offers. You need to be one busy locomotive, dreaming up great offers, seeing what your competitors are doing, keeping the necessary stats, and also preparing to re-use what works.
10) Use any doldrums to perfect your sales machine.
When I go out and about, I am an inveterate scrutinizer of ad copy and whatever the establishment in question is doing for marketing. You must do the same, always anxious and eager to upgrade your crucial marketing machine. Become a marketing snoop; remember, even the tiniest and most lackluster business is doing something right. Your job is to find out what that is… then see whether your business could benefit from such techniques. You’ll get a ton of great ideas this way… and the money that follows your implementation.
Follow these sensible recommendations and your summer of 2011 will reach or even exceed some of those good old summertimes you have known… especially if you’ve got that tootie wootsie on your arm, for that is indeed a very good thing!
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Fast Fan Pages -> http://www.HomeProfitCoach.com/?rd=ij7eb90h

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Smart Tips For Your Personal And Business SuccessToday……….And she asked me “Was I a good mother… ?” Mothers Day,Sunday May 8, 2011

On the day remember to post comments on this article about mothers day and feel free to share your stories!
To get into the mood here is some Mothers Day Music


by Dr. Jeffrey Lant Today is Mother’s Day in the United States. It occurred just the other day in England… and will occur around the globe at various times all year long as millions of people make a point of honoring mother and making this day special for her. Those of us whose mother has passed on will take time this day for remembrance… turning this into a day of bittersweet joy and sorrow.  There will be tears… but there will be smiles, too, as we recall every aspect of Mom with all the memories we cherish so. Yes, there most assuredly will be smiles, too… for Mom, even if gone, still has the power to lighten our lives and soothe us, just as she did so often once upon a time…Anna Jarvis and the creation of Mother’s Day, 1914.There have, of  course, been mothers’ days as long as there have been mothers. Kind-hearted fathers and grateful children undoubtedly saw to that… but one woman wanted more for mothers than a casual, occasional compliment. Her name was Anna Jarvis and she is the reason you are dropping by your mom’s today, your arms full of spring flowers and a myriadof affectionate tokens. Anna Jarvis was born May 1, 1864 in Webster, Taylor County, West Virginia.She was the ninth of eleven children born to Ann Marie and Granville Jarvis.From childhood Anna idolized her mother, and she often heard her say thatshe hoped someone one day would establish a memorial for all mothers,living and dead. Anna always recalled one particular incident that drove home her mother’sunceasing message. This incident occurred during a class prayer given by Mrs. Jarvis in Anna’s receptive presence. Mrs. Jarvis’ lesson was on “Mothers of the Bible”. She closed the lesson with the prayer “I hope that someone, sometime will found a memorial mothers day commemorating her for the matchless service she renders to humanity in every field of life. She is entitled to it.”Anna was just 12 years old… and not only did she never forget; she dedicated her life to achieving her mother’s desire. We can now see the contours of this  story. Mrs. Jarvis, kept perpetually pregnant, laboring under a mountain of never-ending work, with a husband who never understood all she did and how much herelied upon her… and a daughter completely receptive to her mother’s urgent plea for recognition, assistance, and above all else — love. Mrs. Ann Marie Jarvis poured it all into her daughter’s dutiful ears… and whatever her resentments,disappointments and moments of chagrin… here at least she was abundantly  rewarded. Her darling Anna saw to that…After her mother’s death on May 9, 1905, Anna, now living with siblings Claude and Lillie, began her life’s work, a day that would fulfill her mother’s fervid desire. Fueled by love and the image of her overworked,  under loved (but neverby Anna) mother… Anna put  her active pen to paper, determined  to achieve her goal of establishing a nationwide observance of Mother’s Day. Nothing was going to stop her, and so from love came the focused, unceasing activity that moves mountains. She bombarded hundreds of legislators, executives, and business men on both state and national levels.Everyone was polite, muttering general words of support… but, despite her efforts and her skills as a notable and motivating speaker, Anna Jarvis was making no progress. Then one of the greatest marketers in history, John Wanamaker,merchant prince, entrepreneur, philanthropist heard Anna and saw at once that her idea was good for Wanmaker’s, good for business, good for America, and good for mothers everywhere. It was a win-win situation all round… With the inventive genius, power, influence and energy of John Wanamaker (1838-1922)behind her, Anna Jarvis and her idea moved onwards and upwards at incredible speed. On may 10, 1908 15,000 folks eager to honor thy mother showed up at Wanamaker’s Store Auditorium in Philadelphia to hear Anna Jarvis speak.10,000 of them had to be turned away for lack of room… It was a magnificent event… thereafter success followed success, Wanamaker saw to that; he was a dynamo of a man, success his birthright.By 1909, 45 states, Puerto Rico, Hawaii, Canada  and Mexico observed Mother’s Day.  People by the millions wore the white and red carnations the movement had adopted as a visible means of showing that the wearer loved Mother and supported the international movement.  Everyone was happy now;a great goal had been achieved… everyone, that is, but Anna Jarvis.Everytime a florist sold a bouquet… everytime a husband hard-pressed fortime and with worries of his own bought a card… everytime anyone made a buck off her Mother’s Day, Anna Jarvis winced. And so as the number of participants grew into the millions, Jarvis who should have been the happiest of all became the most miserable. This isn’t at all what she had in mind formothers… or the memory of her mother.So began the sad decline of Anna Jarvis, the woman who now proceeded to burn every bridge and sunder her intimate connection to Mother’s Day until with the death of her sister, she was entirely alone… having nothing but memories and the assurance of her mother’s love. And so she went on,bitter, alone, forgotten, neglected until at last she died, November 24, 1948,her mother’s zealous defender until the end…… but too much so. I like to think that Anna’s mother would have been glad for the card (even if store-bought), for the flowers (even if not picked from your own garden), and the candy you didn’t have time or talent to make… because each is a token of a love which cannot be celebrated too often… the love of mother.And so if your mother is alive today, do something, anything, indicating you care.And as you are lavishing these gifts on your one and only mother, give a thought to Anna Jarvis and her troubled spirit. She is the reason you have the happy task of turning this otherwise ordinary day into the reassurance your mother requires that yes, resoundingly yes, she was and yet is a good mother,the best of all whatever her faults or limitations.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell <a href=”http://HomeProfitCoach.com“>http://HomeProfitCoach.com</a>. Check out Easy Quick Profits ->  http://www.HomeProfitCoach.com/?rd=fx8jUl6w