One of the proudest days of my life… the day I give you Internet success through a unique gift you can only get from me!

 

Posted on September 28, 2011 by Howard Martell

2

Ludwig van Beethoven (1820) by Joseph Karl Stieler
By Dr. Jeffrey Lant

Author’s program note. Today is a red-letter day for me… one of the most important days of my life. For such a day nothing short of one of our weary world’s greatest masterpieces, Beethoven’s “Ode to Joy.” (1824), will do . Please play it before you read this article. You cannot but feel the thrill and exultation. If a human being can do this, human beings can do anything. Find it in any search engine and turn up the volume. Then you’ll know how I am feeling now as I prepare to give you a gift only I can give and which has taken me a lifetime to perfect.
Deaf… sublime.
When great Beethoven sat down to compose his 9th Symphony, of which the “Ode to Joy” is perhaps the most celebrated part, he was stone deaf. Yet in his capacious, extraordinary brain the music rang out to thrill the world. He could have said, “a deaf person cannot compose,” everyone would have understood such a conclusion and offered the usual words of sympathy… but that is not the way of people with a mission to improve the world. They recognize no obstacle! Do not give way to defeatism! And reach deep into themselves to find what they alone can give the world and its people who rely upon such genius for relief! Instruction! And improvement! For you see those who have such a gift must give such a gift… and today I give such a gift, the greatest I have ever given, to each of you.
The struggling world… and the profound promise of the Internet.
I have now been on the Internet over 18 years, about a third of my life. During these years I have witnessed humanity’s struggle to make sense of this monumental invention which has the undoubted power and demonstrated potential to connect people everywhere and enable them to say what they want to say without shackle or inhibition.
Now think a moment: for the first time, the very first time, in the long cycles of humanity each person can, with the simple expedient of an Internet connection, present himself, in all his wonderful uniqueness, to others who have the ardent desire to do the same, without the pernicious intrusion of any of the world’s Thought Police who have intervened with impunity and malice in all previous epochs.
The Internet brooks no interference… no one telling you what you can do…when you can do it. Yes, for the first time in human history each person has a voice that can be heard… that must be heard…. and so transform the world — for good and ill.
Is it any wonder then that I have selected “Ode to Joy” and recommended that you play it now… for on our troubled planet we need all the help we can get and the Internet is here to provide it.
Commerce…
From the very first minute far sighted folk saw that such a means of connection could prove to be a superb means of commerce. But how? Most didn’t know and so, without guidance, commenced a struggle which left them frustrated, confounded, angry and, too often, embittered. How, they wondered, could this astonishing invention produce a golden outcome for them? It was a question that millions asked — and continue to ask — but which only a comparative handful have ever answered successfully. With the almost daily assistance of my cherished partners George Kosch and Sandi Hunter, I have found such success… and been given the opportunity to give it to others. Today we celebrate that opportunity and its ability to uplift! Enrich! And empower people worldwide.
It all started with a blank sheet of paper.
I am not just a writer, but a published writer, which is a very different thing. To write to connect should be every writer’s objective… and it has certainly been my objective since my first article appeared in print 59 years ago, when I was 5 years old. You may well imagine what a heady thing it must be for that child, any child to experience such excitement. Once you’ve had it, you spend the rest of your life wanting more and doing what is necessary to get it. In this regard I have been most fortunate… having written thousands of articles and 18 books, mostly on business themes. My word has been carried — and frequently, too — on radio, television and on the lecture circuit. But my connection with the Internet has radically transformed the entire matter of content and given me the means to give you substantial advantage every single day.
How?
As I have often said and frequently written and emphasized, “the list is the business, the business is the list.” Thus each person desiring to succeed in business must spend a significant amount of time building a list, and this activity must be a part of each and every day that you desire to remain in business and increase your profit.
But maintaining your list, growing your list cannot, on the Internet, be your sole objective; that would be protecting your list and ensuring that you can use it daily to email ad copy to your subscribers. The problem is, if you only email ads day after day to these subscribers, they will quickly become disenchanted, even disgusted, with you… and manifest their displeasure by unsubscribing your list, thereby depriving them of all benefits you offer and yourself of their golden custom.
This is the exact situation in which most Web marketers find themselves… and why so many of these people are killing their lists, thereby killing their profits.
Here’s where I — and Bill Gates — enter the scene and why you need to pay attention to our message. Gates has famously and enigmatically said of the Internet, “Content is king.” What does he mean? Just that people will not put up with an unceasing avalanche of ad copy; they need more, much more. They need content… and if you create a blog and give them this content you can accompany it — every day — with the ad copy that generates the revenue. Problem is, most people cannot write engaging, meaningful copy and cannot afford the cost of hiring the people who could create such copy for them; it’s just too expensive.
That’s where I come in… I can and will produce such copy — for free. And today we recognize and celebrate the completion of the first 365 articles, one for every day of the year. These articles, all about 1500 words in length, are timely, intelligent, often provocative, always informative and, my signature and pride, beautifully written. Let me explain the importance of these articles and why you are fortunate to have them: they save your all-important lists from being destroyed by your subscribers, people who want more than a steady diet of ads and as such are invaluable.
Let us be very clear with each other: if you email nothing but ads, you will kill your list and thus obliterate your business. Thus, you have these options. Email the ads anyway and test my thesis (suicidal); try to write such copy every single day yourself (highly unlikely given your writing skills). Or you could hire the necessary talent to do the work, thereby breaking the bank. Or…
You could use the copy I have created for you… and which I give to you, thereby enabling your list and with it your business to grow and flourish while I provide the necessary (and always beautifully written) copy. And that is why we are celebrating today… not just for what I have written… or how well I have written — but because with these often lyric articles I am keeping your online business on the profit path.
“You millions I embrace you,” and give you the best of which I am capable for our mutual joy — freude! So now finish as we began… with Beethoven and his “Ode to Joy”. For we, now working together, have everything to be joyful about! Let the celestial sound soar… as we do — together! Freude!
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About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com . Check out Massive Traffic Ultimatum -> http://www.HomeProfitCoach.com/?rd=sk9BRJWy

Are you an entrepreneur? Check these crucial attributes and see if you really measure up. (You probably don’t.)

September 24, 2011 | Author: Jeffrey Lant | Posted in Dr. Jeffrey Lant’s Article Archive

By Dr. Jeffrey Lant

Author’s program note. This is an article about bold, visionary, business risk- takers called “entrepreneurs”. Such people, by their intelligence, diligence, and shear bravado, overawe movie and sports stars in public awareness and regard and dwarf any renown which may come with mere public office, even the most high.
Entrepreneurs are the heroes of our age; never have they been more discussed, emulated, venerated and even worshipped as they are right now. On campuses around the nation and the world, the giants of entrepreneurial fame draw standing room only crowds while mere authors, statesmen, and musicians take second place, or worse.
Oh, yes, these are the heady days for entrepreneurs. It is no wonder you wish to enroll yourself amongst their ranks. But are you really cut out to be an entrepreneur? This article will make that clear, one way or the other.

To put you in the right frame of mind, I’ve selected the theme music for the hit television series “Star Trek”, which celebrates those who boldly go where no man has gone before. This music was composed by Alexander Courage for the series which debued in 1966. It is highly suitable for those who don’t merely move into the future… they create it. You can easily find it in any search engine. Get it now… turn up the volume… and closely follow the points in this article which will make it clear whether you will captain your own Starship Enterprise, or not…
What is an entrepreneur? Let’s start with the definition.
Entrepreneur was originally a French word taken over lock, stock and barrel by the English speaking world, much to the dismay of the Academie Francaise, official guardian of the French language. Its definition is “One who undertakes to start and conduct an enterprise or business, assuming full control and risk.” Now let’s see if you are this person.

1) Entrepreneurs see the world not just as it is… but as it should be. From this fundamental fact about entrepreneurs all other facts derive.
Scratch an entrepreneur and you’ll find a person who is not just tinkering with human reality today… but has been tinkering with it right from the get-go, even from the cradle. They never see just what is… in their mind’s eye they see each and every situation as it can be… must be; they have only to do their bit.

2) Entrepreneurs say with Harry S. Truman, who proved as president of these United States to have the soul and inclinations of an entrepreneur, that “You can’t have anything worth while without difficulties”. And, “Mistakes would be made. No one who accomplished things could expect to avoid mistakes. Only those who did nothing made no mistakes.”
Those without the blood and fiber of an entrepreneur live their lives in chagrined remembrance for all the mistakes, errors, miscalculations and bonehead decisions they have already made… and are sure, given the chance, they will make again. This paralyzes them… for they are sure that when they decide, that decision will be wrong. On this destructive basis no progress is ever possible.
Entrepreneurs are very different.
Each and every decision made opens the possibility for error. This is the real world in which entrepreneurs live and flourish… accepting whatever transpires as yet another valuable learning step, as they walk the road to improving the human condition.

3) Entrepreneurs are “people-people”. They understand their work, all their work, is for people, unlike those without the entrepreneurial wherewithal who, in this withering phrase, “love humanity but hate people.”
An entrepreneur looks at a given situation and sees people unable to fulfill their God- given potential because of a condition, an obstacle which can, given the idea, the desire, the resources, and their own time and energy, be changed, improved, or even eradicated, sent to the scrap heap of invidious, enfeebling circumstances that the collectivity of entrepreneurs and their active, can-do ways have  removed as obstacles to the perfectibility of mankind.
In short, while others immerse themselves in fallibilities and dismay, the entrepreneur activates Teddy Roosevelt’s celebrated recommendation to “do the best you can, with what you’ve got, where you are.”
They know to the depths of their being that there is nothing so wrong that cannot be righted by the sum and substance of their parts, their humanity, their problem-solving capabilities… and that je ne sais quoi that distinguishes them from the run of mankind which sees obstacles as finalities… not challenges which they can meet… with grace, joy, and gratitude that they had the chance to serve.

4) Entrepreneurs crash, burn, hurt… and get up to try it all over again.
In the international best-seller “Zorba the Greek” (published 1964), author Mikis Theodarakis writes of a young English entrepreneur who gets entangled with and wiped out by the bad advice and worse assistance of Zorba, who is at best a con man. He follows Zorba’s catastrophic advice… and in a memorable scene watches as the Rube Goldberg machine Zorba has created collapses, costing the entrepreneur every cent he has… and more. For an instant, stunned by the implosion of all his prospects, every dream and expectation, he is stupified, angry, lost. Then he shows the true grit of even the grieving entrepreneur, “Teach me to dance,” he asks  Zorba, not at all the line we expected… but should have. It is what a real entrepreneur would say… and dance the sirtaki.
This is how entrepreneurs face catastrophe… for as Thomas Alva Edison, revered of American entrepreneurs, said, â? I haven’t failed, I’ve found 10,000 ways that don’t work ât , commenting on what he learned from the exasperation of years of “failure.”  Sublime.

5) Entrepreneurs uplift, never cast down.
No one knows better than an entrepreneur how difficult the improvement of the human condition can be; certainly those without the entrepreneurial disposition and experience cannot.
Thus, on any opportunity, wherever they happen to be, entrepreneurs lift up, encourage, and ease the way. Thus they administer in friendship and human solidarity essential truths and elements which have benefited them and from which hopeful others may benefit, too.
Entrepreneurs carry with them at all times, truths and insights derived from their unique vantage points, practical advice and admonitions, steady advice, always utilitarian, on what to do… and what not to. They never think, as those without entrepreneurial proclivities do, that to give to others is to diminish yourself. Their point of view is radically different — and always helpful.
And one more thing…
Entrepreneurs, however much they have managed to achieve alone, know that their success is always predicated upon the dedicated assistance and endeavors of the crucial people who constitute their team. It is their honor, their pride and responsibility to recognize and thank these sinews of their success, and they are glad to do so.
When was the last time you did as much for the good people who have helped you? Isn’t it time you did, you who aspire to be an entrepreneur?

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About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com . Check out Massive Traffic Ultimatum ->  http://www.HomeProfitCoach.com/?rd=sk9BRJWy

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Home truths from an old hand about what it takes to succeed online. You may not like them but you need them!

Posted on August 8, 2011

By Dr. Jeffrey Lant
Every day thousands of people worldwide wake up and, hey presto!, have a great idea: I’m going to set up a business for myself online. Tons of people have done that and oodles of money is being made.
Now hear this: you are now and truly entering the twilight zone… and I want to help you get through it with maximum success and minimum frustration.
Who am I? Well, I am an old Internet hand who, since 1994, has made his primary work place the Internet and has reaped over the years a very ample reward. Now it is time for me to share with you some of the lessons of these years of learning, growth, and profits.
I know what you’re thinking: “Yikes, another old geezer from ancient times trying to help me by offering useless advice that never in a million years could possibly apply to me and my situation.” Is that how you feel when those more experienced than you are (and more successful) offer up their nuggets of wisdom? If so, reconsider and feast your eyes on this:
Item: Most home-based Internet businesses fail unless they have certain crucial criteria in place. Without these factors, you will fail, too.
Item: Your online business is most vulnerable if you have never previously been involved in business and have limited Internet experience. The failure rate here is staggering.
Item: You are at severe risk if you are trying to run a one-person online business and have no one else to advise and counsel you. This is very likely the situation in which you find yourself right this minute. You will soon discover why one is the loneliest — and least successful — number.
Now, have I got your attention?
The minute you decided you wanted to make money online, you became a failure waiting to happen. That’s why you must pay close attention to the recommendations that follow. Not only are they the result of many successful years online, they are heartfelt, because online helpful friends are few and far between… and should be listened to with the utmost respect, even if you don’t like what they’re telling you.
Home truth number 1: Life online for most would-be Internet entrepreneurs is nasty, brutish and short. It looks like this: decide to have an online business, get a website, then…. absolutely nothing. No traffic! No customers! No money! You will know this description applies to you very, very soon if you are being at all honest with yourself.
How long have you been trying to make money online?
How much have you made?
How much have you spent to launch this e-enterprise?
How much time have you wasted?
What makes you think tomorrow will be better than yesterday?
These are tough questions… and most online business wannabees never do demand answers from themselves… or at least not before it’s too little too late.
Home truth number 2: You don’t know enough about developing your crucial prospect list.
People who make money online know that the list is the business and the business is the list. Do you know this and are you focusing your expertise, time and money in developing that all important list? Or are you focusing on such inessential factors as the colors used on your website, your domain name, how many business cards you should order, etc? All such questions collectively do not have the importance and significance of this single query: what did you do today, yesterday, the day before yesterday and the day before that to build the list, the list that is the business and from whence all your profits will derive, now and forever?
Home truth number 3: You have no marketing experience or success.
Who succeeds online? People who know what marketing is, have important marketing experience, and know what marketing they must know and do daily. Sadly, the wannabees have absolutely none of these things and their lack is both obvious and fatal. You cannot succeed in business online (or off for that matter) with only rudimentary marketing skills, hoping that that will be enough. It won’t be. A thorough practical knowledge of reality-based marketing is essential. You proceed at your peril without it.
Home truth number 4: Success online means having the ability to write cogent advertising and other copy.
How are your customer-centered writing skills? The truth, please, and nothing but the truth.
Successful Internet entrepreneurs are to a person good customer-centered writers. Or if they’re not they have solved that problem by hiring someone who is. Thus, your question is this: can I write the necessary copy that gets prospects to stop in their tracks, pay attention, peruse the offer and product details, and act? Merely “thinking” you can write such copy is just not good enough. Would you go sailing in a leaky boat? Then don’t deceive yourself here either. Excellent copywriting skills are a must.
Home truth number 5: You’re not selling nearly enough products.
Want success online? Sell lots of products. Want even more success? Sell lots more. Success online directly correlates to how many products you sell and your skill in presenting them.
How many products are you selling today?
How many yesterday? The day before?
If you are not adding new products daily, you are handicapping your ability to make money online.
Every successful online entrepreneur is engaged in a strenuous search and discover mission aimed at finding more products.
Are you? If not, your Internet obsequies are near at hand.
Home truth number 6: You are not skilled in essential traffic generation techniques.
In real estate, it’s location, location, location.
Online, it’s traffic, traffic, traffic.
The sad truth is you traffic generation skills and experience are minimal, certainly inadequate to generate the necessary traffic that ensures success.
Hopefully you’ll admit this is true. Then, assuming you are willing to knuckle down and master traffic essentials, the better to create and grow your list, you at least have a prayer.
However, if you do not have the necessary traffic generation skills… and remain unwilling to say so and do something about it, you’re DOA… 100% certain to fail.
Home truth number 7… but I must cease and desist as my space for today is now at an end. There is, of course, much more I can tell you… and undoubtedly will. For now, promise me this: that you will attend closely to these deeply honest observations. And when you implement them successfully, you’ll let me know. I’d like to know how you’re getting on, with my help.
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About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at www.worldprofit.com, providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Cash Renegade -> http://www.HomeProfitCoach.com/?rd=to0kJkVU

After 17 successful years online, I know the secret of Internet success. I’m spilling the beans right here.

By Dr. Jeffrey Lant
Author’s program note. Because today, August 1, 2011, is such a happy day, I wanted something suitably grand and festive to accompany this article; the kind of music that makes you want to jump up, throw up the sash on your window and, at the top of your voice, shout “Huzzah!”, because you want the rest of the too weary and downtrodden world to be as excited as you are. I’ve found that music.
It’s a royal German military march called “Hohenfriedberger marsch”, and you’ll find it in any search engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the right frame of mind to develop your own online empire into a place where such grandeur is an everyday event… and where you do so well your generosity of heart, mind and spirit match mine on this anniversary day.
Over the last 17 years online, I have talked to literally thousands of people who have begged, wheedled and pleaded with me to reveal the “secret” of Internet success. It is now my pleasure to tell you, tell all, withholding nothing.
1) Never say “How do I make money online?”. Say instead, “How can I help my customers achieve what they want?”
People who succeed online make a fetish of helping people. They know that if you give enough people what they want… you will surely and most assuredly get what you want.
This sounds easy enough, doesn’t it? A piece of cake. However, you must never underestimate the powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it difficult to focus on others, rather than themselves. Yet it is and will always be these others who control your ability to get rich online.
I tell my marketing students “Your money is in their pockets,” the “their” being your customers. The only way to get it out is by completely changing your focus from yourself to…. them.
Cautionary note: Like everyone reading this article, you will pledge your online operations to complete customer centeredness… and for a day or two you will be an empathetic paragon. Then imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only the customer-centered who succeed. Post this message so that you never forget, for to the extent you do is the extent to which you’ll undercut and block your own success.
2) Make it easy for your customers to connect with you.
We live in an age of true communication marvels with a myriad of ways to connect, connect fast, connect now. The problem is, we don’t use them properly, rather infuriating customers by misusing these tools, or, worse, not using them at all… so that the age of instant contact becomes instead the age of thwarted contact. Are you one of the culprits?
First, review each and every means you have for people connecting with you, including email, telephone, fax, etc., etc.
Then review them as if you were the customer. Look at how you use them. When you use them. Even whether you use them.
Are you a customer enabler… or are you a customer frustrater and avoider? You’ll SAY that you are doing everything humanly possible to expedite and improve customer contact and communication. But in all likelihood you’re not. The only way you’re going to know is by acting like a customer, ascertaining just how easy (or difficult) you’ve made things. You’re likely to be amazed at the maze and obstacles you’ve erected to frustrate customer relations. As soon as you know, re-arrange things so that you don’t just THINK you are customer-centered, but actually are.
3) Make an offer… then make a better offer.
To make money, give things away. To make more money, give more things away.
The richest people online are those who give the most away. They spend their days not just creating and discovering useful new products and services. That’s necessary and essential for success… but it isn’t the key variable. That key variable is the extras, the special offer you’re going to give customers for acting NOW! In other words, the all-important offer.
Now hear this: OFFERS are what get people to buy now… thus, the better the offer, the faster the sale. It’s as simple as that. So, let’s see what you’re doing now and whether the offers you’re making will take you to the financial destiny you desire.
First, are you making any offers at all? You’d be surprised at how many entrepreneurs have a “take it or leave it” attitude about what they’re selling… punctuated with this killer proposition: “what I’m selling is so good, it sells itself.” This is one of the most foolish of propositions. Nothing, absolutely nothing, sells itself. But if you don’t have a special enticing, motivating offer with what you’re selling then you’ve cooked your own goose. Immediate re-thinking is necessary.
If you’re making some kind of offer, good for you. At least, you’ve got you r foot on the right road. Now let’s see whether you’ve got what it takes to move ahead. Review your offer in the light of what your competitors are doing, easy enough on the Web. If what you’re offering to induce immediate sale is only as good as (or less than) what your competitors are offering… then you’ve got a serious problem… and you need some serious action at once.
The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than anything offered by anyone… and the customer must be able to see this at a glance….
4) Create a customer-centered blog and use it daily.
Over the last 17 years online there has been one astonishing development after another. One of the most important is the creation and development of blogging; it’s a device that every successful Internet entrepreneur understands and uses daily, the better to achieve more substantial success.
You will succeed online only to the extent you understand blogging and blog daily. Let’s start by helping you understand why it’s so important. A blog gives you the opportunity to send out advertisements daily, without risking your list as people do who email ads and nothing but ads. Your blog is anchored by useful articles and information. These client-centered articles and information protect the integrity of your list. So long as your ads are accompanied by this useful content, you can email your list regularly. Sending ads alone cannot achieve the desired objective; instead you’ll list will dwindle into insignificance.
Enjoy the game.
Successful online entrepreneurs know they’ve participating in the greatest game of our time, a game that delivers customers and customer sales 24 hours a day and can turn even the smallest home business into an unstoppable cash cow. And isn’t that just what you want?
Don’t wait another minute to get started. Put a smile on your face and set about the task before you, making liberal reference to these recommendations. It’s the way to ensue 17 years of success online, as I’ve had, with many more successful years after that.
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About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Jeffrey Lant is also a historian and author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com.Check out Above The Matrix -> http://www.HomeProfitCoach.com/?rd=qc7oyPYE

If you’re lucky and work hard, you get the partners you need to be the business success you desire. Here’s a tribute to mine.

Posted on July 31, 2011

From the song Friendship: “If you’re ever in a jam, here I am / If you’re ever in a mess, S.O.S / If you ever feel so happy you land in jail / I’m your bail / It’s friendship …”
By Dr. Jeffrey Lant
Author’s program note. I didn’t have to think twice about the music to accompany this important article. It’s “Friendship” recorded in 1940 by Judy Garland and Johnny Mercer. You’ll find it in any search engine. Go now. When you find it, give a  listen. It’s a peppy little number, touched by American corniness and with a special message for wartime: we’re in this together.  And not just in war, either.
The well-lived life is a series of absolutely essential relationships… parents to child, sibling to sibling, spouse to spouse… and business partner to business partner.
Luck, of course, the kismet that erratically injects itself into the business of living, is a always an  unpredictable factor… but so is the ability to seize that opportunity when it knocks… and to grow it into your personal empire. This is  the story of one particular man who when serendipity came, seized it with gratitude and enthusiasm, riding it for a lifetime of security, profit, and, yes, affection, the plus perfect beneficiary of partnership, its care and maintenance.
“A fairy tale.”
My 87-year-old father, a lifetime of business success under his belt, one day startled me with his description of my nearly 20 year relationship with:Sandi Hunter and George Kosch. “It’s a fairy tale,” he said. “That’s what it is.” What he meant was that this was a relationship which, on the surface, was improbable, even unlikely; but which once existing one could never imagine being without. Let me tell you how it happened…
One day nearly 20 years go, the telephone rang in my Cambridge, Massachusetts office. It was George Kosch. This call was the result of a crucial business marketing insight and tactic: always make it easy for your customers to find you and connect with you. I was, I believe, the first author in the history of authors to include follow-up details (and a catalog, no less) in every copy of every book I wrote; (to date there have been 18 such). Such vital, business-building details were also included with every article as well as with the usual business marketing communications. They were also, and powerfully, supplied to the world each time I went on radio, television, and ultimately the ‘net. Over time this constant infusion of total follow-up information provided a fruitful critical mass that resulted in a constant stream of leads… and lucrative, fortune-building business.
George was one of the many people who responded… and responded… and responded. For I was that most normal and prosaic of prospects: the one who wasn’t paying much attention to what the marketer was trying so hard to get me to see. Like all prospects, when George The Marketer rang my phone (as, remember, he had been invited to do in one of my books) I had other fish to fry, other places to go, other people to meet. Now from a distance of 20 years (and everything therein) I shudder when I think of how nearly life might have been so very different. Here the “what if’s” surface…
What if he hadn’t bought the book?
What if he hadn’t read it?
What if he hadn’t believed my invitation to follow-up and so didn’t do it?
What if he had not followed-up when I, already comfortable and with too much to do, didn’t pay attention… since follow up was necessary and required to make the future happen?
Faced by such questions, one at last, and perforce, comes to believe, no matter how rooted in rationalism you may be, in the power of kismet… what my father called the “fairy tale”.
But George knew this about marketing: that if you have carefully selected your prospect… and you are sure of the benefits you can deliver… then, to get the benefits you want, you must try and try again to induce your prospect to stop! Pay attention! Get enthused! And, finally, desire what you wish him to desire. And George did just that, introducing me to a subject I knew nothing about… which was to become the basis for the remainder of my life. George Kosch, then as now, was a visionary… far ahead of everyday reality.
I didn’t know it, although it is to my credit that I quickly came to see, but I was firmly rooted in the past… while he was a link to the future. I had made a fortune from publishing books, specialized card-deck advertising, and from the laborious, fatiguing and very lucrative lecture circuit which at its height saw me lecturing on a regular basis at nearly 30 colleges and universities and at one professional association after another. It was a grueling pace. George offered something better: he offered the future… and no man can ever be offered a better, more compelling gift.
“The Offer”.
George snagged my attention finally and for good when he offered me, via his electronic bulletin board, the opportunity to bring my popular business columns (which appeared in both print and in my nationally syndicated radio program) to a wider audience. I didn’t need to be offered twice. Here’s why…
In those days, these bulletin boards were wildly popular. From our vantage point with the glorious Web in place, it may be difficult for some to conjure up their attraction, but it was substantial. I remember one never-to-be-forgotten dinner party I attended where every guest, posting messages throughout dinner, kept jumping up to see all the avalanche of responses which just kept pouring in. It was rude, of course… but it was undeniably exciting and eye-opening. George Kosch offered a way into The Way Things Would Be, Like It Or Not!
I so liked it, and was so intrigued, that I flew to Edmonton, Alberta, Canada… because, by then, I had an inkling that in this unlikely place, with its uncongenial temperatures, my future was to be found… and I was right.
There at the airport, young, good looking, friendly, curious of course about their guest, were George Kosch and Sandi Hunter. I can see this moment sharply in my mind’s eye. It was a meeting full of possibilities which became, through careful stages, probabilities… then certainties. I have been a student of humanity since the day my eyes first opened on the human comedy… here I found two of the best. The first impression was impressive; nothing that has happened since has done anything but improve it.
The three of us promptly decided on a partnership which I think I may safely say has proven so beneficial to us all — and the world we have served. Here are some of the reasons why it works so well:
1) We each have our fields of expertise and so defer to  the experts in their area. George takes care of the technology he knows so well; Sandi is an expert in Web design and handles all the myriad “back office” and customer service details. There her deft touch, efficiency, organization and, above all, kindness are put to the test daily. She never fails. I remain what I have always been, the marketing man, the creator of endless blog copy.
2) We say less  than we know. A  successful relationship is predicated upon empathy, discretion, a carefully nurtured ability to know what to say, how and when to say it. It means giving up the often destructive luxury of saying anything that comes to mind. This is what the young and careless do, thinking they are honest, when they are simply immature.
3) We value the others and say so. We are, they from Ontario, me from Illinois, by heritage reserved. But that only make our words, when given, the more affecting. We make it a point to remember… for it easy to take for granted that which must always be recalled and celebrated. We do not take each other for granted.
4) Above all else, we are there for each other. I have never had to struggle to make these fine people adhere to any undertaking; they have never had to remind me to do something promised. Lifelong relationships flourish because the people  involved do what they say they are going to do… their word indeed their bond.
With such people, success, while never inevitable, is likely… and so it has been.
Which is why, soon to be 65, I embrace each day with unbridled enthusiasm… for I know that I am making the next portion of the great adventure of my life with just the right people. When you find yours, grab on to them as if your life depends on it, for it does…
* * * * *
About The Author
Howard Martell has re-published the rights to this article via Dr. Lant.
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Of ‘sliders’, ‘cravers,’ and a White Castle where you are monarch of all.

Posted on June 30, 2011 by Howard Martell

By Dr. Jeffrey Lant
It is the midnight hour here in the Commonwealth of Massachusetts, in Cambridge town. And like my overindulged neighbors, I am in search of something to satisfy a craving, for without satisfaction I shall not sleep. As this is a college town, the ultimate college town, with every kind of taste and flavor readily at hand, all ready to obliterate the hunger pangs of the privileged, voracious herds of students foraging hereabouts, there should be no trouble getting that precise, desired effect.
But the taste I seek cannot be found in Cambridge, or Boston, or even in the whole of New England or even beyond. It is a taste rooted in the Midwest and, thus, I need stratagems to find it… all the while my brain, sharpened by exact desire, screams for the thing, the exact thing, no substitutions, no deceptions, no facsimiles, don’t even try.
This is White Castle… don’t even begin to call it just a ‘hamburger.”
And if you have never had one, do not condescend to judge us who have. We know this thing… and if we are in thrall to a taste… we at least have had it, while you have not and do not know.
This, then, is for my fellow “cravers”… you know who you are… and you know what I am going through now… for you may well be going through it, too…
Born in the heartland.
Harry Truman, sometime president of these United States, once said, “There is nothing new in the world except the history you do not know.” I am going to dish up some of that history now.
The White Castle story begins in Wichita, Kansas. It is 1921… America is confident, striding for the first time on the world stage; a heady adolescent among nations… strong, swaggering, a bull in Europe’s epicene china shop. Such a nation, still raw, required food to match. It needed wheat…. and beef… and onions… it was democratic fare… cheap, pungent, delicious, pay your nickle and, laughing with your buddies, wipe your mouth on your sleeve; (your mother cannot see the infraction, so shocking at home.)
The White Castle story is a story of lean, young men, with big ideas; applying science and brains to the hunger of a nation moving to a jazz beat. In such a nation everything was possible… and a young man in Wichita was free to dream and to build and to triumph. In Wichita that year, in America, there was nothing but exuberance, pulsating energies and panoramas of promise.
White Castle aimed to be the fuel for such a people and their ascendancy. And so it began…
Item: White Castle was the first fast-food hamburger chain in the nation.
Item: The first to sell a million hamburgers.
Item: The first to sell a billion hamburgers.
Item: The first to sell frozen fast food.
Founders Billy Ingram and Walter Anderson had an idol… a man of drive, energy, imagination and, always, the ability and desire to improve, make the product better, and grow.
This was Henry Ford, and the founders of White Castle never stopped scrutinizing the Master for ways they could benefit and, in turn, benefit the nation.
“The Jungle”.
The first problem the founders had to solve was one of perception. In 1906, Upton Sinclair wrote one of the signal books of the burgeoning republic, “The Jungle”. It was a book inducing anger and nausea, exposing in sickening detail the revolting conditions of the meat packing industry. America blanched and heaved… cleaning up the noisome menace…
The Wichita boys did their bit. They named their baby “White” for something clean, pure and untainted… and “Castle” for something strong and resolute.
Then they started their life-long mission of mechanizing their work, just as Henry Ford was doing at River Rouge.
Their restaurants, made to resemble the famed Chicago Water Tower, were eye-catching, distinctive, octagonal buttresses, crenelated towers, and a parapet wall. Here, well before Huey Long, “every man was king.” The look was pristine, sparkling white porcelain enamel on steel exteriors, stainless steel interiors, employees outfitted with spotless uniforms… never sprinkled with the blood of what you were eating.
Now they could turn their full attention to the most important thing of all… the taste.
First, Founder Anderson invented the hamburger bun, as well as the kitchen assembly line that gave rise to the modern fast-food industry. Due to White Castle’s innovation of chain-wide standardized methods, customers could be sure they would receive the same product in every one of their restaurants; here, too, they lead the way, as they embarked on sure and certain growth.
Since nothing of the mechanized fast-foot industry existed, it all had to be imagined, attempted, instituted, tried, and re-tried, the tested way of progress for people unafraid to risk, to attempt, to improve, and improve some more. It was the American way, and it was a certain formula for greatness.
White Castle, and the hamburger at its center, was a significant part of this glorious cycle of never-ending improvement.
Anderson developed an efficient method for cooking hamburgers, using freshly ground beef and fresh onions. The ground beef was formed into balls by machine, eighteen to a pound, or forty per kilogram. The balls were placed on a hot grill and topped with a handful of fresh, thinly shredded onion. Then they were flipped so that the onion was under the ball.
The ball was then squashed down, turning the ball into a very thin patty. The bottom of the bun was then placed atop the cooking patty with the other half of the bun on top of that so that the juices and steam from the beef and onion would permeate the bun. After grilling, a slice of dill pickle was inserted before serving on its distinctive square bun available at White Castle only. This was the famous “slider”.
Now, putting it all together, you didn’t just have a burger and fries… you had an event, a feast for nose, eye, tongue and brain. You stopped at other burger joints because you were hungry and couldn’t wait any longer for relief at someplace better. You went to White Castle for satisfaction, gratification, bliss.
On this basis White Castle grew, keeping its price, a dime apiece, fair, affordable. Then, in 1933, Ingram bought out Anderson, moving to Columbus, Ohio. The new owner refused to franchise or take on debt to expand, and so White Castle fell behind other purveyors of burgers, relatively small at 420 White Castle outlets; the one I visited assiduously when I studied at Harvard, in Central Square, bit the dust, to my acute despair.
Somewhere along the line the unyielding insistence on growth, improvement, and no limits whatsoever, died. When I called White Castle’s corporate offices yesterday to see how I could buy the product by mail, the voice at the other end of the line was of the “couldn’t be bothered” variety, dismissive, unhelpful, eager to get me off the line and go back to her nails and jeremiads. Thus the dedicated, devoted “cravers” of company lore are cast aside and dismissed. And so as White Castle goes, the once great nation goes… and we are saddened and bereft.
* * * * *
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Traffic Blog Empire -> http://www.HomeProfitCoach.com/?rd=nh4VYABW

You are about to be indiscrete. Midsummer’s Night June 21, 2011.

Posted on June 22, 2011 by Howard Martell

By Dr. Jeffrey Lant
Author’s program note: There was never any doubt about which music I’d recommend for this article… it was “The Little GTO”. It was first recorded by Ronny and the Daytonas in 1964; later it went cosmic with the rendition by the Beach Boys. Right from the first line — “Little GTO, you’re really lookin’ fine…” this tune moves. You’ll find it in any search engine. Watch out… when you play it you’re 18 all over again…
This is a story that every boy who was not cool in high school can relate to. It’s a story about that day you were down at the beach (if you were in Beach Boys territory it had to be Zuma). You had gone with your best bud Herbie, but he was the president of the Chess Club. You couldn’t say a word to him; all he knew was Harvey Mudd. He’d never understand… there was no point in telling him…
Then, there it was… first for just the shortest instant as it made the turn towards the beach… … you knew exactly where it was.
Then, the sun in your eyes, a burst of color — it was ice-cold metallic blue… something cool against the heat of the day…
Then the first glance, that mobile palace of an insouciant prince of the road… his eyes dead ahead. You knew he wasn’t looking at you… but he knew you…. and every other person on that oiled body packed beach — were looking at him…
… and at the girl lucky enough to have the privilege in being his prop du jour. She had been carefully chosen by the driver… right down to the way her lightly frosted hair blew in the wind (no detail too small)… but only the clueless missed the point: the focus was not the girl… but the girl in the car…
“… let ‘em know… that I’m the coolest thing around”.
And so it was….. as you ate your heart out… knowing you ached… for the car, the girl… and the profound satisfaction of being a prince in command of a certified muscle car. No wonder you barked at Herbie and told him to shut up already about Harvey Mudd, when everybody knew he couldn’t do any better than Santa Monica Junior College. He looked hurt… maybe you’d make it up to him later…
Blu Sera 385 Spiders.
Every American boy cherished his own particular image of triumph and in every story there was a car… the car… the vehicle he not only wanted, but dreamed about, obsessive, in the places in the night only he could know.
For the subject of this article, let’s call him “Alt”, that object of acute, obsessive desire was the Ferrari 348 “Blu Sera” (Metallic Evening Blue) Spider, made only in 1994 and 1995. Alt discovered through assiduous research that the other Spider colors, red, yellow, black, and white were common, hence instantly dismissed as inferior and infra dig.
Alt also discovered that the rarest interiors were grey (always spelled the English way, never “gray”). Like I said, NO detail was too small. We’re talking about The Dream and no one dreams of acquiring anything but perfection.
In due course Alt graduated from high school and put childish things behind him; only the “Blu Sera” wasn’t a childish thing… it was a part of him, something that tugged at his heart and wouldn’t go away. Godlike though it was, it might have been sent by the Devil, so insistent was the thought reiterated over and over in his brain. He wanted it. He had to have it. He couldn’t live without it. It was just as simply complicated as that.
Oscar Wilde, who understood the nuances and depths of desire, would have told him, “The only way to overcome temptation is to yield to it.”
Enter The Wife…
As every boy learns as he grows into a man with a boy’s desires… girls, even the wife who adores you… don’t get the “car thing”. A car, for them, is nothing more than a gas-guzzling necessity designed for moving screaming kids from Point A to Point B. If there’s an attractive gray interior (the English spelling means nothing to them), that’s terrific, but what matter? They know the kids will be autographing it with their spills and sticky hands. No, few women (maybe none) understand that a man makes eternal vows to only one thing: his dream car… adored in “sickness and in health”, committed till “death do you part.”
Alt had a dream. Alt had a wife. Alt had a problem.
There was no problem, of course, until his Dream became reality. And because of the rarity of this car, every arcane detail enhancing its desirability and decreasing its likelihood, there was no problem… except the problem of a man thwarted by what he could not possess. And this he could live with, just.
Then came the day, on Ebay, when the dream became reality, not something of paint and metal but a partner of power and sensuality. It was intoxicating… it was within your grasp… it was a lot of money. But there was no problem — yet. First, he had to be sure that this car, seemingly so perfect, right down to its grey interior, was The Car, His Car. He dogged the Ebay site, sick at the thought his baby would get away, but like all lovers he wanted what he wanted on his terms and his terms only. He watched, biding his time… and waiting. The car, his car, remained unsold, available, closer to his grasp.
First visit to his beloved.
Alt arranged to visit what looked to be, what quite possibly might be, the car of his dreams. He didn’t tell his wife he was going; why upset her until he knew this one was The One. He rationalized that this was better so, for her own good.
And so he went, dressing up as if for a first date to someone he had long desired.
A wealthy collector owned the car, by great good fortune so close to Alt, he could easily drive there without arousing comment. He went (perhaps too quick for strategy)… and the car, deftly arrayed to best advantage, met him. It was there… in ice-cold blue… waiting for him, just as he’d always imagined.
The owner, who had no doubt his own experience with temptations and obsessions, wisely stayed out of sight… until he saw Alt run a caressing hand over the metal morphed by a master into enticing flesh. The collector knew… Alt knew… it was a done deal… but there were the niceties to go through and the thrill of acquisition to mask. The value of the object demanded complete compliance to the code. And so it went…
Now Alt remembered The Wife and made this bow in her direction. “I have to clear it with the old ball and chain,” he said, feeling stupid, belittled, diminished at saying so. But the man who held the keys to Alt’s desire casually said “you should have brought her; we could have settled it now.”
But Alt couldn’t explain (though the collector knew) that bringing her was impossible, like bringing her to the boudoir of a more favored lover. Impossible.
But the acid in the response, the condescension, aroused Alt… and so they went toe to toe, the discarding lover, the acquiring lover, to arrange the terms of transfer, soon acceptable to both. It had been done by gentlemen, now friends.
There was now only one obstacle left, the biggest, the wife. He mulled over his options… arranging with the seller to make delivery in three days. Alt needed some time…
And on the third day, Alt arranged with the cooperative seller to meet him a block away from his house, there to take possession; the seller to exit in a car driven by his son.
Now, not as suitor testing a vehicle, but as owner of what he always wanted, Alt got behind the wheel and drove to his home…. there to surprise the old ball and chain.
He didn’t need to be told her Irish was up. He knew. She was about to say Something Disagreeable… but Alt knew his business.
He ushered her into the front seat (no prop du jour) and told her,as if in a Confessional, about his dream, that he could put the girl of his dreams in the car of his dreams. It was schmaltz… overdone… but there was something in his eyes that made the girl melt.
And there was something in his hand, serious bling in a magnificent box, to seal the deal.
“C’mon and turn it on, wind it up, blow it out, GTO.”

About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses.
Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Visitors Dotcom -> http://www.HomeProfitCoach.com/?rd=ow4PGvJe

Blogging is booming. Look who’s blogging… and why.

Posted on June 23, 2011 by 

Howard Martell

By Dr. Jeffrey Lant
I feel lucky to be alive and on the cutting edge of what is fast becoming The Age of Blogging… and you should feel the same way. And if, by some chance, you don’t know what a blog is and how it works for your benefit, you are lucky again; I’m going to reveal the true importance of blogs and some key observations on how to derive maximum benefit from them. Why blogging is sweeping the ‘net and the globe. Consider this. The history of machine publishing begins in 1454 with the preparation of what became known as the Gutenberg Bible. It took over a year before finished copies were available. This was thought to be — and was — a great advance; hitherto books had to be copied by hand, a process that resulted in many errors, of omission and commission. Printing the Gutenburg Bible was a laborious process; as a result today just 21 copies are known. Over the centuries publishing developed. Books were easier to print… there were many more publishers to print them (thereby increasing the number of opinions and points of view available)…. and in due course publishing advanced to where books could be universally distributed and available. But all this, important as it was, was as nothing compared to the most signal advance since Gutenburg himself. This is the blog. A blog is the publishing marvel which enables any person anywhere to post and distribute any message they want any time they want. It expunges the middle man, called the publisher, from the publishing equation and enables the new publishers — you! — to set their own agenda and make sure that their message is written just so… and distributed worldwide within minutes. The implications of this development are staggering. Until just the other day (in historical terms), to get your message out to the world, you either had to persuade a publisher or his designated representative (an editor) to publish your article… or you had to establish your own publication with all the expense and uncertainty that entailed. These days the process is radically different. Subscribe to a blogging service. Write your message. Update your message as necessary and desirable, even daily. And, always and forever, keep building your subscriber lists so that more and more people see what you have written. No longer must writers cringe like Uriah Heap before publishers; you, not they, control your content and can shape and refine it to the satisfaction of a single individual — you! This has never happened before in the history of mankind and is an event of the highest significance for our species as a whole and the crucial availability and distribution of information. So, who’s blogging? Powerful institutions are not always known for their ability to move quickly, understanding change and working at once to use such change to their advantage. But the advent of the blog has caused many to leap into this brave new world. One of many examples is Cardinal Sean P. O’Malley, Archbishop of Boston, Massachusetts, a prince of the Church, beloved of the Pontiff. O’Malley has become one of his Church’s “go to” guys in the pedophile priest scandal and its related sexual issues. Like other Church leaders, I suspect O’Malley has been grievously unhappy about the constant drumbeat of terrible press his beloved church has attracted. You can imagine his eminence’s eyes popping as he learned about the blog and grasped its implications. He probably jigged about his office… O’Malley no longer needs to submit to the impertinent, probing questions of pesky reporters and their insistent editors. Instead, he can shape and nuance his message just the way he wants it, to the very last comma. This is an unadulterated benefit for O’Malley… though not necessarily for truth since those pesky reporters authority figures do not like… are the means of digging, digging and digging some more; now they would be, to a significant degree, cut out of the process. The O’Malley’s of the world can breathe easier. Recently (June, 2011), O’Malley used his blog to deal with a nasty issue that had parishioners of every hue very angry indeed. A liberal priest (no, not a tautology) had announced a “liturgy to commemorate Boston Pride 2011,” an annual celebration of the city’s gay, lesbian, and transgendered community. Conservative Catholics were enraged, many of them blogging their anger. This, then, had the result of haviing the mass “postponed” (church-speak for “it won’t happen until hell freezes over, if then”). This, of course, had the predictable result of angering the liberals… and causing their blogs to erupt in a frenzy of vituperation. What’s a poor prince to do? In years past, his eminence would have been forced by the hostilities of his brethren to go before the media and submit to questioning. That is not a thing princes like to do; in fact they abhor this profoundly irritating and degrading event of lese majeste’. Now they blog… now no one ever sees them sweat… because they no longer sweat at all! O’Malley, thanks to his growing proficiency as a frequent blogger, dealt with this more than tempest-in-a-tea-cup when HE wanted, how HE wanted… his blog carefully nuanced to his liking. In due course, working behind the scenes, with the message completely his without having to bother with reporters, the matter was solved…. at least this time. Not as smart: the Archbishop of Canterbury, Rowan Williams. Whereas Cardinal O’Mallley got the point about blogs and their utility, the Archbishop of Canterbury, senior cleric in the Church of England, did not. In the most recent (June, 2011) issue of the “New Statesman” magazine, his grace lashes out at the Conservative – Liberal Democrat coalition, which came to power 13 months ago. Williams was appointed in 2002 by Labor Prime Minister Tony Blair. Willams, way behind the technology curve, missed a grand opportunity not merely to get his message out to a worldwide audience far larger than the readership of a single magazine, but to grow his list (something no serious blogger can overlook). He opted for the traditional paper method… and that instantly limited the effectiveness of what he had to say. Had he, instead, set up a blog and posted his message there… his readership would have exploded and he would have added a host of new readers to his blog… where he could have worked early and late to convert them to his often irritating point of view. His grace will learn, however; he really has no choice. No “leader” of any kind does. For all, for each, it’s “blog or atrophy and die.” The same applies to you… which is why you must blog today, tomorrow, forever, or create your own irrelevance and obsolescence. a state of affairs you would really not relish.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Traffic Blog Empire -> http://www.HomeProfitCoach.com/?rd=nh4VYABW

Why you should join me today and profit!!! Howard Martell’s first visit with the CEO of Worldprofit Dr. Jeffrey Lant at his Cambridge Mass Home.

BY

Howard Martell President of Homeprofitcoach.com

My day started off great.  I woke up early and motivated to finally meet the CEO of my online home business which has helped me grow so much in knowledge of marketing using automation , history, and finally learning the art of writing good article content.
The drive was quite pleasant, for only being only 2 hours away from  the hotel where me and my wife were staying in Connecticut, while visiting family. As we entered the Cambridge area, wow was it beautiful and quite hard to navigate through all the one way streets and round abouts. I finally asked a local Cambridge man wearing a Boston Red Sox cap, “Can you tell me where Follen Street is located”?  He said “Its the last brick building on the right hand-side after the stairs”. I told him Happy New Year.
I walked towards the red, brick building and finally saw the correct number and was quite happy and looking forward to finally meeting Dr. Lant. As I rang his suite number, the door opened. I traveled towards the right hand side and took the elevator up 5 levels. When I turned the corner to enter, the first thing I saw was this vibrant and famous red room which he shows to the world online. The color and the contrast I saw when walking into his home would take any historians breath away.  He greeted me and shook my hand with a sincere look and smile and told me and my wife please come in.  Dr. Lant, as you know is a noted Historian and has at his home a life-like museum which has taken him over 20 years to procure. All of his collection worth millions.  Our tour started in the blue room, which is where he keeps his office. We were being very careful not to lean against or brush into any of his collection. This room was so vibrant, it felt like we were walking at a Hollywood Red carpet event.  The chandelier is the highlight of the room.  It was completely made of sparking diamonds.  When you first come into the room you see his computer monitor and next to it all his papers from which his masterful articles come to life for the whole world to see. This is where he sits and works his magic from 4:30 in the morning till 4:00 pm everyday. He has these beautiful columns made of rare marble and topped with gold. Finally the emperors chair, as we call it, is not a fancy chair but a sturdy black wooden chair with a pillow for his back.
Proceeding to the next area he has pictures of all the head of states autographed and in protected frames.  The paintings, from the 16-18 century, come to life as you stare at them.  There were these emperors chairs that were well restored and the stitching was something you will never see in your lifetime. As we continue on, he told us history of each piece of his collection down to these beautifully detailed clocks of pure silver and gold.  He has a special hand-picked team help him restore each and every piece of his living museum.
After the tour, Dr. Lant and I were helping get some lunch ready for all of us.  It consisted of Tempered Shrimp, and some yummy looking pigs in a blanket. I was offered some Sherry with cream and it went down your throat smooth and warmed your entire belly.
Dr. Lant wanted us to take pictures of his collection while he was broadcasting live to the world, helping our thousands of members and growing globally with closing of sales. So I started in the red room and started snapping shot after shot of all of his collections. As I was waiting for my que to come into the blue room, I was taking pictures of Dr. Lant broadcasting to the world. I spoke with my wife and explained to her what he was doing and we were saying to each other “he surely does have a passion for reaching out to people and in a direct but sincere manner”.  His words are cutting edge like a sword, but reach up and grab your attention with every sentence coming out of his mouth. The live web-cast was 20 minutes long. As we listened to each sentence coming out of his mouth, we could truly tell he loves helping others to become not only better marketers, but better well cultured people.
Dr. Lant called to me and said you will be sitting in my chair in 15 minutes. As the time approaches, I was nervous but excited to share with the world what I had seen so far.  His chair was comfortable and well positioned for the world to see the first ever Monitor who came to visit the good Dr. Lant and his collections.
As I spoke into the mike it was just like me broadcasting from my home but without all the vibrant colors and sitting in the CEO’s Emperor’s chair as we call it.  My voice was sharing what I could remember since arriving into Dr. Lant’s world.   The time flew by as I shared my experience with the world on what 2011 will be like for all the World Profit Dealers globally. So hold on to your seats everyone and get ready to have your world rocked with automation is what I said, and thanked Dr. Lant, George Kosch, and finally Sandy Hunter for helping me  and others make a nice residual income which keeps on growing following a proven system.
Dr Lant, then took over and shared what he thought about all of what I said and thanks me for coming up live to the world to share my experience. We all decided after a long day that it was time to conclude our day with a nice dinner at a local hotel, less than  1 block away from his home. Dr. Lant spoke to us while  we carefully navigated the snow and ice of the red brick walkway and was  explaining each detail of all the historic events within the
Cambridge area in detail. We all entered the restaurant and Dr.Lant was greeted by all the staff members with respect and admiration as we were seated.   The conversation ranged from history, religion and finally asked Dr. Lant about where he thought World-profit’s were going in 2011 and he said just wait and see what George has in store for you and all the members.  I was thinking to myself while seated, this seemed surreal that I was here with the CEO of the company that I work with online.  This is unprecedented in the history of Internet Marketing. I just smiled and thought feel so blessed to be in the presence of a pioneer online.
As we sat down and talked, I could tell he was enjoying the dinner and the company as we were following along with all he was saying. For all the nay-sayers who don’t like Dr. Lant and call  him a scam artist,  he is quite frankly  an honest business man.   My first impression of the him is that he is sincere and wants to help anyone who wants to invest time and effort into any of his or her businesses online.  So stop the negative press, you’re only helping him write more articles and get more exposure for the company.
In closing, as I had a private goodbye with Dr. Lant, I shared  my thoughts and told him my wife enjoyed the experience but fully didn’t understand why I do what I do and why this was so important to me. He said, most of the wives who have husbands who work online, feel at times that the business is taking away from their family time.  When in reality, it is helping create more time for your family. As I was about to leave, Dr. Lant gave me a nice fatherly hug and told me to drive safe and was looking forward to my next visit to Cambridge. He told me you’re well on your way to becoming a millionaire.  Keep up the work you do as Senior Monitor and you are positioned for success online now. Walking away, I was so blown away and felt so empowered that the CEO thought that much about me. This article shows each and everyone of you who is struggling online that dreams can come true and that through having the right system and education the world is your oyster.
Thank you,
ABOUT THE AUTHOR: Howard Martell is the President of HOMEPROFITCOACH.COM and has worked online for well over 12 yrs part time while holding down a full time career of  over 18 and half years active duty US Navy. For the past year, with World Profit online, he has helped people create residual income using automation.
FOR MORE INFORMATION FEEL FREE TO COMMENT ON HIS BLOG or call him at 757-962-2482 serious inquires only!!!
Visit my site for the following free goodies: Since 1994, Sandi and co-founders Dr. Jeffrey Lant and George Kosch have built Worldprofit into the company known as the
Home Business Experts.  Republished with author’s permission by Howard Martell MCEWC http://HomeProfitCoach.com

How to write the kind of blog copy that turns readers into fans who cannot live without you!

Posted on June 14, 2011 by Howard Martell

by Dr. Jeffrey Lant
This is an article for people who want to be smart bloggers! Bloggers who change lives! Bloggers who get people to sit up, take notice and say, “Wow! That guy is right! That guy is on the money!” Bloggers who don’t just want readers…
… but fans who sit next to their computers waiting for your next blog post.
In this article I am going to show you the secret to becoming a producer of “must read” copy…. and becoming, in the process, a person who goes way beyond having readers… instead creating fans.
400,000+ words in the last year.
This article celebrates achieving a “personal best” goal for me… a goal I challenged myself to make one year ago…. and which I have, with the publication of this article, now achieved. I wanted to see if I could write at least 400,000 words of copy in 365 days; not just drab, undistinguished, pedestrian copy either, but copy that’s timely! Intellectually distinguished! Lyric! Insightful! Yes, the kind of copy that stops people worldwide in their tracks and forces them to sit up! Take notice! And pay attention… because they just couldn’t bear to miss a single word!
And I am pleased to tell you that this is precisely what has happened! My blog, where you can find all my articles, now generates millions of hits and a stream of gratifying comments from people worldwide who feed my ego and make my day.
This is me!
And it can be you!
1) Tell stories.
The greatest communicators on earth — Jesus! Abraham Lincoln! Mark Twain! were story tellers. They used the power of stories to make things easy for their audience to understand… and to drive home their points, no matter how difficult and complicated.
You must become a story teller, too, not just a finder and disseminator of facts. Facts alone don’t move people. Mere facts don’t capture minds. Facts, no matter how important, don’t touch hearts. But stories do… they always do… and that is why your blog posts must rely on stories that capture people and leave them begging for more…
2) Today’s successful article starts with yesterday’s motivating “heads up”.
If you want readers today, titillate them yesterday. You see, the power of yesterday is to entice readers today.
People will only be moved to the extent that you move them. If you want readers tomorrow… the crucial process of exciting them starts today.
“Tomorrow! A story of love! Power! Treachery and despair! A story that will move you! Outrage you! And, if there’s a tear in you, cause it to fall! All coming tomorrow to a computer near you!”
This’ll get ‘em!
3) Write short sentences where every word counts.
Thanks to the marvelous technical tools writers have nowadays, most don’t write; they “typewrite”, in the withering phrase of Truman Capote. He was masterful, and he knew that writers could kill their points, their stories and their readers by pouring out too many words and sentences straining to digest them.
Don’t make this mistake.
Look at the sentence length in this article… short, punchy, easy to take in at a glance…
Your sentences should move accordingly.
Moreover, prune your articles mercilessly. A sentence that exceeds just a few words is a sentence smothering itself. And dead sentences will never move live people.
4) Short paragraphs give a story the air and space they need.
Today’s readers are restless readers. They are overwhelmed with information… but have the same number of hours in a day as Caesar. In short, they are looking for a reason to put your copy down… never to be picked up again.
Short paragraphs and airy lay-out forestall this tragedy.
Look at this article… short, often real short, paragraphs with pages that look inviting, easy, not prolix and hard.
Contemporary readers demand ease… and if you don’t give it to them, they walk… fast.
5) Make your people real, not caricatures.
The reason volumes of commentary don’t work is because its authors create card board characters. They then laud the characters they like and demolish the ones they don’t. Not only is this unfair… but it makes for lousy copy.
What distinguishes the best commentary is the way you handle people whose opinions you may not only dislike, but actually abhor. Do you give them the courtesy of presenting their point of view fairly, objectively, honestly… or do you want just a cheap shot that not only misrepresents the people you’re writing about… but proves you’re a writer not worth reading?
This point is worth elucidating because it’s one too many commentators miss.
One reason writers like writing commentary is because it turns them from word peddlers into gods, omniscient, all-powerful, always right, never wrong, with the ability to access every human heart and brain at will.
Such people of course become insufferable in short order.
Your job as a commentator is to be sure you have done everything possible to ensure that all the people you write about are presented without prejudice, honestly, completely, with sincerity and with care.
This does not mean you necessarily agree with their positions or actions. It means you intend to give your readers the truth, the whole truth, and nothing but the truth… even if you strenuously disagree.
Only when you have done this can you in good conscience and to best effect proceed to your opinion. Because only if you have allowed even your most pernicious characters their say… can your say be meaningful, insightful, and worth reading.
Use these recommendations.
The best commentators can have enormous influence… which is why you must use your commentating position wisely, not least by producing copy that moves your readers, with every word you write.
These suggestions will help.
By using them you will produce copy — starting today — that changes your readers’ outlook, opinion, point of view, one apt word at a time. When you do this not only will you have a legion of readers, followers and fans…. but you’ll deserve them!
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. He is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Cash Renegade -> http://www.HomeProfitCoach.com/?rd=to0kJkVU

Quirk. n. A personal peculiarity. We’ve all got ‘em.

Posted on June 15, 2011 by Howard Martell

by Dr. Jeffrey Lant
It is now mid-June, 2011 here in Cambridge, Massachusetts.  The Harvard
students have left town, some for good having just graduated; others making
the trek to where all true Harvard students go in summer, to Washington, D.C. –
and Power.
The town is now filling up with summer school students who want to buff up
their resumes by studying at Hahvud. Of course, bona fide Harvard grads
always know the difference… and make you feel your presumption.
… but I’m not here to write about these folks, though they no doubt bring
plenty of tales. I am here to comment on all the June weddings taking place
in the many churches clustered around the Cambridge Common.
The Puritans who created the Commonwealth designated Cambridge as
the theological center of their new land. And while they wanted conformity,
they reluctantly accepted multiplicity… so on any given Sunday there is a plethora of
ideological choices.
But doctrine isn’t my story. My story today concerns, as stated, the many weddings
taking place just now… and just what bride and groom, bride and bride and
groom and groom (for Cambridge celebrates its progressive attitude so)
really know about each other…
…. their quirks.
Quirks are the peculiarities each of us  has collected over the years.
Passion may quell. Desire wane. Love transmute. But quirks are forever.
And ever… and ever. Which, so often, drive your Significant Other to
estrangement and Judge Judy.
Be honest with your mate… they’re going to find out anyway.
Along with blood tests and other marriage pre-requisites there should be a
full disclosure of one’s quirks… and a frank, honest discussion about whether
you can stand the quirks you are about to live with. In the interest of fair
play and total truth, I shall write here, right now, a few of my own personal
quirks.
Item: I have been known to take 3 showers or more in a day, day after day. If
cleanliness is next to godliness, I am sitting in His lap.
Item: I detest face cloths and regard their very presence as provocative, as
likely repositories of germs and bad smells.
Item: If I use a spoon when eating my breakfast, I will use it with only one
thing, and must then get another.  It means more spoon washing but the clear
separation of food tastes and textures is worth it.
Getting the picture?
Since I am in the vanguard of quirk acknowledgement and disclosure,  I want to push
the envelope further, aiming to make the subject a must ingredient in the selection
of mates.
As we all know, 50% of marriages, all of which commence in bliss and fairy
tales, end in divorce. I feel sure that open acknowledgement and acceptance
of partner quirks would cause these lamentable numbers to fall, even plummet.
Let me show you how that could be done.
Each partner is required to submit to the marrying authority, justice of the peace or
archbishop, a list of ten of their quirks.
Note: we know that at first go both partners, enraptured by love remember, will not be
as thorough and honest as required. So, regard this first list as practice; the fullest
disclosure yet to come.
You suggest a quirk: “I run my fingers through my hair dozens of times a day and never have
a comb handy”.
Your partner must then rate the quirk: on a scale of 1-10, (1 meaning “no problem”;
10 meaning “absolute deal breaker. Get out”.
Once each of you has run through your first list, it’s time to get serious. Each of
you must list 10 quirks of your beloved… and, the key, rate them on that 1-10 scale.
Geronimo!
GIs jumpiing out of airplanes in WWII used to shout the name of the great Apache
chief as they leapt out. It signified one wild ride was about to begin. Seems appropriate
to say it here, too…
Okay, let’s get started.
Partner 1: “When you eat M&Ms (which is every friggin’ day),you count them to make
sure you only eat an even number. What’s that all about anyway?”
Now tell your partner (scale of 1-10) just how you feel about that quirk? The lower the
score, the less noxious; the higher, the more.
This is a game sure to while away an otherwise unexceptional evening.
Share and share alike.
Remember, good manners and good cheer help this exercise move along.
Take turns identifying and rating quirks.
Remember, honesty is everything.
If the fact that your darlin’ has to count the M&Ms (and line up all the colors, too)
really bugs you, say so. And if your partner says, “so what, that’s just the way I
am”, that’s good, too. ALL perfect relationships are founded on perfect, total
disclosure. What could be better?
Now switch. Identify a particularly aggravating partner quirk?
“You hum ‘Rule Britannia’ in your sleep and have a tendency to kick me when
you reach “Britons never, never will be slaves.”
This being a nocturnal habit, partner may not even know. That’s why it’s so
helpful to talk these matters out and why Full Quirk Disclosure is sure to catch on.
Nothing but benefits.
By now I feel sure the benefits of ‘fessing up on quirks holds nothing but benefits
for all. That’s why this beneficial exercise must be expanded to parents and
children; grandparents and grand children; members of Congress and all presidential
candidates. You get the idea.
Start now. And never stint in your remarks. After all, love means never  having
to say you’re sorry.

About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses.  He is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell MCEC http://HomeProfitCoach.com. Check out Cash Renegade ->  http://www.HomeProfitCoach.com/?rd=to0kJkVU

‘Hi, Mom. Hi, Dad. I’ve just flunked history — again.’ Abraham Lincoln, who dat?

Posted on June 16, 2011 by Howard Martell

?by Dr. Jeffrey Lant
America’s fourth and eighth graders took home their test results… and delivered the unquestionable fact that the history of this great nation is the subject in which they are least proficient.
Just one finding epitomizes the whole: the overwhelming majority of these future citizens does not know who Abraham Lincoln is… and cannot name a single one of his accomplishments.
But this is not an article just about today’s students and their egregious limitations and unfathomed ignorance. It is a story about us, all of us…
parents grandparents neighbors community leaders and politicians generally.
What we have done collectively is to strip history of its profound significance… so that its position at the very bottom of school subjects can hardly be wondered at.
Here are the facts.
The National Assessment of Educational Progress, an arm of the federal Department of Education, released its 2010 “report card” on history June 14, 2011. This report is a stink bomb, a mine field of horror stories, conclusively demonstrating that how we teach history just isn’t working, for all the money we spend.
Item: Almost no high school seniors were able to identify China as the North Korean ally that fought U.S. troops in the Korean War or when and why that war took place.
Item: Only 20 percent of fourth-graders, 17 percent of eighth-graders, and 12 percent of high school seniors demonstrated “proficiency”.
Item: Fewer than one-third of eighth-graders was able to answer a “seemingly easy” question asking them to identify an important advantage that the American forces had over the British during the Revolutionary War.
The bad news, the horrifying news just keeps on coming.
Item: Just 2 percent of twelfth-graders correctly answered a question concerning Brown v. Board of Education, arguably one of the half dozen most important cases determined by the U.S. Supreme Court in the last 70 years.
Students were given an excerpt from the Court’s decision which included this passage:
“We conclude that in the field of public education, separate but equal has no place, separate educational facilities are inherently unequal”. Students were then asked — but were overwhelmingly unable to answer — what social problem the 1954 ruling was supposed to correct. The irony, of course, is that a large number of these students owe their very places in the schools they attend to this nation-changing ruling.
About the tests.
The test were given in the spring of 2010 to a representative sample of 7,000 fourth- graders, 11,800 eighth-graders and 12,400 12th-graders nationwide. History is one of eight subjects — along with math, reading, science, writing, civics, geography, and economics — covered by the assessment which is also called the Nation’s Report Card.
The program defines three achievement levels for each test: “basic” denotes partial mastery of a subject; “proficient” represents solid academic performance and a demonstration of competency over challenging subject matter; and “advanced” means superior performance.
The students did best in economics: 42 percent of high school seniors were deemed “proficient” in the 2006 economics test, a larger proportion than in any other single subject over the past decade. But let’s not kid ourselves before we uncork the champagne; in their very best subject, 58 percent rated below proficient. Sadly, this is the best, the very best these future citizens of the Republic can deliver. Pathetic.
Grab the good news where we can find it.
The nation’s educational experts point out, rightly, that all the news isn’t bad… there are some bright spots, though only a few. Fourth- and eighth-graders know more history than in years past. Proficiency rose among fourth-graders to 20 percent from 18 percent in 2006 and held steady at 17 percent among eighth-graders. No doubt true… but set against the immensity of their ignorance of history by high school seniors, we have absolutely nothing to cheer about. The minimal “goods” are as nothing against the fact that high schools seniors, many of whom are eligible to vote, are just plain incompetent. Such are the “white hope” of the democracy….
Racial differences, some progress here.
Educational experts, taking the good news wherever they can find it, point to improvements by different racial groups:
On average, white eighth-grade students scored 274 on the latest test, 21 points higher than Hispanic students and 23 points above black students. In 2006, white students outperformed Hispanic students by 23 points and black students by 29 points. From such shards we must take what comfort we can.
Clio laments and muses at such terrible results.
The ancient Greeks, smarter than we are, assigned a daughter of Zeus himself to guard the craft of history. Her name was Clio, and such was her importance that all her amours were kings. In short, she was a person of consequence, honored. She is depicted as holding a parchment role or set of tablets, from which she made her important declarations; so came to be known as the Proclaimer, a determined woman who could confer the gift of undying fame, something ardently desired by every true Greek with any claim to the regard of posterity. Such fame is the gift of history… and is the essence of what history is all about; the story of our species and the significant goods and evils we have committed and which we expect our progeny to acknowledge, know and to either laud and extol or condemn and denounce…. but always to mine for its manifold messages and significance.
History demoted.
History-education advocates contend that these poor showings in the tests underline neglect shown the subject by policy makers ,especially after the 2002 No Child Left Behind Act began requiring schools to raise scores in math and reading but in no other subject. This was like the federal government handing local school districts a mallet with which to demolish Clio and all her works. Scores slumped as a result.
But there is more here than just bureaucrats robbing Peter to advance Paul. We have an educational system that too often disdains history as insignificant, even irrelevant. History instruction is denigrated as nothing more than memorizing dates. But this reduces the riveting tale of our species on this planet to an absurdity.
History is a compendium of our stories, great and small. First, what have we done; not just when did we do it.
Teachers cannot teach history properly because their history studies dealt too often with the most insignificant aspects of Clio’s curriculum. They cannot teach history… because they never learned and never understood history. And so one generation bequeaths to the next generation its boredom and disdain for the most important subject of all: the story of mankind here on this third rock from the sun. Our students fail accordingly and we arrive at a place where even the titans of our race, like Abraham Lincoln, are unknown… with all that that means to our collective future.
Until we have root and branch reform about what we want our historical record to keep as significant… and how we want our teachers to know and our beleaguered students to master ,there will be no progress, only trivial advances amidst a backdrop of gloom. And this we will reckon is the best we can do…. which is the most alarming deduction of all and the most pernicious.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at www.worldprofit.com, providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com. Check out Cash Renegade -> http://www.HomeProfitCoach.com/?rd=to0kJkVU