by Dr. Jeffrey Lant
There’s a word — a single word — which can fill
your coffers day after day. Smart marketers
triumph with it… while the also-rans scratch
their heads looking for the formula which
invariably yields those golden results.
You’ve simply got to know the word…and how
to use it ….] to make sale after sale and expand your
profits, even in dismal economic times.
Tah-dah! The all-powerful word is "free"!
Smart marketers know that the power of free
NEVER diminishes. People have always wanted…
and they will always want … free stuff.
Your task is to use the power of free to make
sales and increase profits… while not fatally turning
into merely a dispenser of free stuff and nothing more.
Brain storm all the things you give away already
The truth is, right now you’re probably already doing
and/or giving away one thing after another… while not
getting any credit for them whatsoever. Whoa! This is
because you have not brain stormed what you do in
your business. In other words, you are now doing things
that could be leveraged into more sales… but you
either don’t know what they are…or haven’t even begun
to consider how to use them.
Here are some examples:
* free shipping.
* free product use instructions
* free customer service
* toll-free number
* free web site with all kinds of product use
instructions and examples
* free recipe booklet
* free articles
* free newsletter
* free catalog
* free ebook
* free blog
To create this list, you must be thorough and
take pains. This list will alter the way you do
business. You will no longer just do something…
you will do something and leverage it to make
more and faster sales. In short, you’ll market
the most intelligent way!
Sleuthing for List #2
In business to make money? Of course you are! That’s
why you need to start researching how other businesses
use the word "free."
The great thing about business is that you can learn
from what others are doing, starting with but not
limited to people in your particular field. Of course
you want to know what your competitors are giving
away… but don’t think of limiting your researches to
them. Your task is to discover the best uses of "free"
by any company or organization whatsoever.
Keeping everything you find
Question! If you knew that doing something in your
business would produce constant profits, would
you treat that thing with the utmost care? You’re nodding
your head, aren’t you? "I’m no dummy. Of course I would."
But the truth is… despite the fact that you KNOW
"free" works… your "free file" with all the pertinent
examples is still in your head and no where else,
right? Mistake!
Your free file is one of, if not the most important,
file in your business. No wonder! It contains exactly
what you need to profit… whenever you want to
profit. In short, your file and what’s in it are pure,
unadulterated magic.
Use "free" liberally
My dentist has a memorable poster on his wall.
Under a photo of a mouthful of decaying teeth it
says: "floss only the ones you want to keep." Let’s use
the sense of this message to improve your marketing
prowess:
"Use ‘free" only on days you want to profit"; in other
words, on every single day you’re in business.
Where should you put these offers?
* top of all marketing/sales letters
* email subject lines
* post script on all correspondence
* on business cards
* in brochures
* in your shop windows
* on bags and packing containers.
Get the picture? Use them EVERYWHERE and ALL
the time. You see marketing never stops, and that means
your use of "free" never stops either.
Keep tabs on what works…. and what doesn’t.
It’s important that you know what works… and what
doesn’t… in your marketing. This means always
coding offers and/or (where you cannot tell yourself)
asking folks what they’re responding to. Always ask them!
Have your staff ask! Ask with a smile and get a million-dollar
response, the response that helps you determine what
to do and where to spend your time in future.
And, friend, start now. Don’t wait a single day to increase your
"free" repertoire and your use of this essential and
always special word. Remember, every day you use "free"
is golden!
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of
Worldprofit, Inc., www.worldprofit.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant’s live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant’s 18 best-selling business books,
go to www.jeffreylant.com
Friday, September 24, 2010
Saturday, September 18, 2010
Recognizing and celebrating your company's unsung heroes by Dr. Jeffrey Lant
Right now in your company there are "unsung heroes"
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
Worldprofit, Inc., www.homeprofitcoach.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to
www.jeffreylant.com
whose quiet dedication and, yes, devotion are keeping
you in business. These are the people who
* don't complain
* are present for work on time
* gladly help out as necessary
* are selfless and always focused on the good of the
business and its employees.
Every business has such people.
Every business relies on them.
Unfortunately, these fortunate businesses often
take such jewels for granted. That will never do.
1) Identify the "unsung heroes" of your company.
The better you know your employees, the easier
selecting your "unsung heroes" will be. When you
come to think about it, you'll know right away who
has done much for you and is deserving of special
recognition.
2) Have a classy recognition event.
Bringing in a couple of pizzas and saying some
nice words about the employee/s in question may
be ok for ordinary "thanks", but when an "unsung hero" is
being celebrated that is most assuredly not good enough.
3) Say it with silver
For hundreds of years, important occasions have been
celebrated by the presentation of silver objects. Why?
Because silver represents value, permanence, and
something splendid to show family and friends.
Such objects must ALWAYS be sterling (not plate) and
must ALWAYS feature a celebratory inscription:
"For (name) for exemplary service since (date).
From your friends and colleagues at (name of company.)
(date of presentation.)
4) Include a check
Whenever possible, you should also present your "unsung hero"
with a check for at least $1000. Remember, you are recognizing
one of the keys to your success. Reward this valuable person
accordingly.
5) Hold a recognition event
Remember, for the person you are honoring, whatever you
do will quite probably be unique in her life. Thus, if you do
the thing, do the thing right. This means holding some kind of
recognition event. In our busy times, luncheons are recommended.
Have it at a local restaurant with a function room. Make sure to
get your hero's name on the facility's calendar of events .
6) Invite your hero's family and friends
Again, remember that this event will quite probably be
unique in your hero's life. Thus, make it a point to invite
family and friends to attend. Let them see in what regard
you hold the honoree.
7) Get the day declared in her honor
Every public official from the President of the United
States down has the ability to help you recognize your
"unsung hero." How?
At least 30 days before the event send a letter to
* the governor of your state, or
* the mayor of your town, or
* your state representative or state senator.
All of them have resplendent certificates readily available
into which they can insert wording provided by you.
If you ask them to attend your event to present the
certificate themselves, they may well do so! This
provides an extra level of importance.
Note: if the service of your "unsung hero" has been
particularly noteworthy, do not hesitate to write the
president. You may well get a telegram or letter or, even,
(it happens) a phone call from the president himself...
and that would surely make your event notable!
8) Take lots of pictures. Post them on your website.
This is the moment for all shutterbugs. The more
pictures you take, the better. Post them prominently on
your website.
9) Deliver heartfelt, gracious, sincere remarks.
Don't stint on the compliments.
Talk from the heart about this person and what she
has done. Remember, she has been one of the reasons
for your success. Now is the moment to say so with
grace, felicity and warmth. Be sure to record your
words and give these, too, to your star.)
Last Words
We all mean to take the time and trouble to publicly
thank and honor the good folks who keep our company
going. But life has a way of getting away from us. That's
why you need to make honoring your heroes a matter
of priority and importance. They have served you well.
Now do what is called for to recognize them for all their
services. It is right and proper.
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO ofWorldprofit, Inc., www.homeprofitcoach.com where
small and home-based businesses learn how to
profit online. Attend Dr. Lant's live webcast
TODAY and receive 50,000 free guaranteed
visitors to the website of your choice! For details
on Dr. Lant's 18 best-selling business books,
go to
www.jeffreylant.com
Wednesday, September 15, 2010
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Dear Fellow Online Marketer,
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But then one morning a few months ago it hit me like a ton of bricks...
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"In fact," I thought "If I could do this, it would shave hours off of my writing time...and with the right experimentation, I could dominate article writing...because no one is doing it this way...
So I got to work...and after a few days of testing, I was shocked at the results..
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Dear Fellow Online Marketer,
I ...hate ...Google.
Think about what you have to do to build up a nice income online with Google.
You either have to...
A. Work for months SEO'ing your site, building backlinks, adding new content
or
B. Pay out the wazoo to get good traffic from the almighty Google.
That's not all folks!
For only another 20 hours of your day, you get to...
Spend several hours doing keyword research...managing your visitors, learn new techniques to stay on top AND for some of you, still work a full time J.O.B.!
And if that wasn't enough, you also run the risk of all your hard work thrown down the Toilet because Google decides to up and change EVERYTHING about how they operate...
Spend several hours doing keyword research...managing your visitors, learn new techniques to stay on top AND for some of you, still work a full time J.O.B.!
And if that wasn't enough, you also run the risk of all your hard work thrown down the Toilet because Google decides to up and change EVERYTHING about how they operate...
"Google Is A Pain In The A$$!"
But what if I told you there was an easier way...
Flag this message Internet Marketing *SLACKER* Shows You Exactly How To Rake It In Like The Heavy Hitters And Earn 'Big Player' Status!
I want to level with you right here, right now.....I'm really super lazy! No, seriously! I don't like putting out more effort than I absolutely have to! I've been just "getting by" for most of my life and in all honesty, it hasn't got me anywhere until recently. Very, very recently.
You see, I discovered some very powerful secrets that all the gurus use to make money online. In fact, once I figured them out, I started making money like it was magic! Well, not exactly magic, but easy enough to where I'm not scratching my head anymore, wondering how in the hell I'm ever going to make any money with my stupid computer.
I'm sure you know what I'm talking about don't you? So what's this have to do with you? Well, simply put...."I'M PAYING IT FORWARD!" That's right...I'm now giving you the opportunity to sit in the driver's seat and see what's it's like to wrap your hands around the wheel of a brand new Ferarri and FEEL THE POWER!
I mean c'mon..that's what we all want isn't it? POWER, FREEDOM, AND STATUS? Don't sweat it...it's ok to admit you want all the best things in life. There's nothing wrong with wanting a new car, a better home or that desperately needed vacation. I mean, who doesn't want to live the "good life" and have everything they need right at their fingertips?
There's Only One Thing That Separates YOU From The "Heavy Hitters"
It's true...all the gurus understand one small principle that allows them to rise above the rest. What is it? DUPLICATION! Simply find something that makes you money and multiply your efforts over and over again. THAT'S EXACTLY WHAT I DID!
I finally found something I was good at, so I just did it again and again. You know what happened next? The money started flowing! Now it's your turn! It's time for your 15 minutes of fame. Time to start living the life you've always wanted to live! New cars, extravagant homes, private memberships, exotic vacations...It can all be yours right now if you really want it bad enough. Seriously, if a no good, lazy slacker like me can do it, anyone can! So let me ask you....DO YOU WANT IT?
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Dear Friend,
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If you don't have an email list, then you are missing out on thousands of dollars in profits each and every week. Many business owners make a lot of their money off of their lists, and now you can too. It takes time to build a list if you do it all yourself.
Now I realize that for many of you, time can be an issue. Maybe you can relate to some of these:
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...and Yes, you can let others build your list for you, and still have that relationship built with your prospects if it is done right.
==> Viral List Blueprint Details Click Here
You’ve heard it and yes it’s true. The money is in the list.
If you don't have an email list, then you are missing out on thousands of dollars in profits each and every week. Many business owners make a lot of their money off of their lists, and now you can too. It takes time to build a list if you do it all yourself.
Now I realize that for many of you, time can be an issue. Maybe you can relate to some of these:
"I’ve been trying to build my list, but I can’t seem to do it! I've spent countless among countless of hours...What next?"
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OR
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...and Yes, you can let others build your list for you, and still have that relationship built with your prospects if it is done right.
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