Monday, July 18, 2011

An appreciation for the life of Stanley Seeger, rich enough to do exactly what he liked. Dead at 81, June 24, 2011.


By Dr. Jeffrey Lant
Author’s program note. You’re old enough now to know that life, for most of us, is a series of compromises. You get some of what you want… and lots of what you don’t want. You have to buss body parts for people who insist upon you bending the knee, the better to exalt them. And all the while you think “If only…” This is an article about a man who didn’t say “If only…” He did what he wanted, when he wanted, how he wanted… and literally laughed all the way to the bank.
Frank Sinatra, the Chairman of the Board, knew something about this syndrome. He snapped his fingers at conventional behavior and did it his way. That’s why he was the perfect, entirely believable person, to sing one of his signature tunes, “My Way” (recorded 1968). You’ll find it in any search engine. Go now… and listen a couple of times to get yourself in the mood and mind-set for this tale of Stanley Seeger… a man you never heard of before and never saw a picture of… who, whilst you were following The Man’s instructions… lived your dream, and smiled.
Eccentric, idiosyncratic.
First, let’s dispose of a couple of silly words found in every obituary of and article about Stanley Seeger… “eccentric” and “idiosyncratic”. Like clockwork their writers unfailingly use these highly loaded words, pointing out that Seeger lived the exact life he and his life partner (since 1979) Christopher Cone desired. Such pedestrian writers clearly believe and want you to believe that if you live the life you want you are odd, peculiar; that the only normality is living the way everyone else does. The truth is, as soon as people have the ability to live life their way, they seize the opportunity and do. The eccentric folk are the ones who live by the dictates, orders and whims of others… and never know the thrill of the open road, the road that goes to where they want to go. But which you, only dreaming of freedom, will never see…
Seeger selected just the right parents.
I often wonder how smart babies got that way, for even before they are born they have shaped so much of the remainder of their lives, making it just so. When therefore I read how odd Seeger was, I laugh. Why, he had the tremendous good sense (for openers) to select a family rich from timber and oil, two commodities the world never gets enough of. Born in 1930 in Milwaukee; the city the Joseph Schlitz Brewing Company immortalized in its long-running ad as the “beer that made Milwaukee famous”, Seeger wanted out of this beer-drenched paradise.
His first step out came when he was sent to boarding school in Arizona. There he went to a traveling exhibition of works from the Museum of Modern Art in New York. These paintings, dramatic, evocative, rule-breaking, challenging spoke to something in the boy. They had, as art and its masters will do, hooked him. The ramifications of this catch would be played out for the rest of his life.
Next, he went to Princeton, the most genteel of the Ivies. Like other boys of aesthethic temperament (Christopher Forbes comes to mind) he flowered at Princeton…from which he graduated in 1952 but stayed on as a graduate student pursuing a master’s degree in fine arts composition. It was then he took the fatal step of beginning to buy his first serious acquisitions. Like all collectors he needed good advice; he got his from New York dealer Catherine Viviano, who represented a group of young British and Italian painters.
One fateful day, he bought his first ticket to Greece, like so many of us have. The cerulean Aegean… the riches of the Academy… the sharp taste of retsina on a beach too perfect to be true, worked together to capture him forever; it’s what Greece does best. So, he well and truly left Milwaukee behind by becoming a Greek citizen… while giving Princeton $2 million for their Hellenistic studies program. He put his money where his heart was; no one, especially no one at beautiful Princeton, thought that eccentric or idiosyncratic.
London
In the late 1970s Seeger settled, if such a peripatetic fellow ever really settles, in London. There he met Cone, a staff member at Sotheby’s Belgravia branch. There he had another “aha” moment… this time for Victorian art. He liked Fuseli and Turner… He also began to like moderns like Graham Sutherland, Ben Nicholson, Malcolm Morley, and Howard Hodgkin. Just where to put his burgeoning (and valuable) collection was always a challenge, for he not only collected fine art… but residences, too. He had a yacht enchantingly named “Rosenkavalier” and homes in Barbados… St. Moritz…in Berkshire… Devon…. then Yorkshire. Ownership bored him; acquisition did not.
Art needs a home, so Seeger got one… one of the best.
In 1980, Seeger bought one of the most famous estates in the realm of Britain, fabled Sutton Place. It was a red-brick manor house built in the 1520s. Among its celebrated owners was J. Paul Getty, oil magnate, then the richest man on terra firma. Getty got irked by servants and visitors using his phone to rack up huge long distance charges. When he installed a pay phone, the world ridiculed… but the world always expects rich people to cover their tabs. It’s most irritating…
Sutton Place, at the time of Seeger’s purchase, was grand, very grand indeed… 14 bedrooms, large banquet hall, 100 foot library, and more than 700 acres of grounds. But even this was not quite good enough for Seeger, who to the intense irritation of certain British critics who think foreigners should buy but never change these historic properties, started re-modeling. He modernized the decor and, imagine, hung paintings from his avant-garde collection, which hadn’t a Holbein or portrait of Queen Bloody Mary, favoring instead the bold Francis Bacon triptych of contorted nudes he had acquired for $8.5 million in 1979. This was not merely a painting; it was a bold declaration of who Seeger was and what was important to him, let the consequences be what they may. In 6 years he got tired of the effort…. and profitably sold, as usual.
And so this whirligig of a man kept collecting, enjoying, selling and acquiring some more, rich, restless, living out his dream… endlessly searching for a beauty which may only have existed in his mind. Now he’s passed on… and wherever he has gone, I feel sure he is, this very moment, focused on its enhancement… and having achieved that, be it in heaven itself, will pursue the even more perfect and desirable. It is his still unfinished destiny.
* * * * *
About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Howard Martell http://HomeProfitCoach.com. Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

Sunday, July 17, 2011

On becoming the consummate CEO. Vital things they don’t teach you at Harvard Business School.

By Dr. Jeffrey Lant
In just a few short days, I shall celebrate the completion of 17 years as that most iconic of leaders, the Chief Executive Officer (universally called CEO). There will be on that day words comical and serious; kind wishes; wonder about when I intend to retire and how that will affect things (quick answer… I love my job far too much to give it up in my prime, which I define as whatever day, month and year it happens to be. It will be a lovely day… with some tears, cheers and hugs all round, and that most intelligent group (officers and employees) dutifully and with unfeigned deference gathering to hear what the old man has to say this time and wondering how it will affect them.
Then I shall return to the reality of my job, a job that has taken a very substantial part of my life. And I will do it as I always have: with all the wisdom, experience, and humor I possess. Nothing less would be acceptable to my comrades and customers… or to me.
The story from my second book that inspired this article. I have over the years written 18 books, mostly business books but not all. In 1982 I edited a volume on Harvard College, featuring twenty-two distinguished graduates. One of the more junior graduates featured was Jonathan Z. Larsen, class of 1961, well known author and journalist.
In his reflections he recalled that his father, Roy E. Larsen, president of Time, Inc, unexpectedly died in 1979. The day before he passed, he shared a small joke with his son… and an enduring insight about the best business people; this, I will share with you.
“Don’t forget,” said the ailing older to the fretful younger Larsen, “Harvard is not as hard as it seems” , and then showed off a letter he had just received from Harvard’s then president Derek Bok, enquiring about his health. The letter had clearly touched him for it was found on his nightstand along with his medications when his family came to see their honored patriarch in death. One hopes, and Jonathan Z. Larsen believes, that letter at that time from that person helped Roy Larsen on his way. Either way, it was just the right touch from one busy CEO to another. And is therefore something you need to know and do when promoted to be CEO yourself, the leader at the apex of the business.
CEOs are chosen for their exalted position, where they combine the skills and attributes of the very (senior) gods of Mt. Olympus… while wearing a fireman’s helmet for all the fires large and small they must put out, quickly, deftly, harmoniously; while, let us never forget, doing the great tasks for which they were hired in the first place, being captain of the U.S.S. Enterprise.
#1. The CEO as “papa”. I venture to surmise that no company has ever included “being papa to the whole lot of ‘em” in its job description. That’s irrelevant, for papa they need you to be and expect… whether you’ve ever been formally told that, or not.
“Papa” means that you are and must function as the patriarch of your whole extended family. To make this happen you need a great deal of personal information and a system in place for finding it, filing it for easy access, and using it. To give you an idea of what I mean, years ago I worked for U.S. Senator Edward Brooke (R-Mass.) The Senator was always and constantly meeting hordes of new people; excellent though his memory was, he needed help… and this system provided it.
In those days the personal computer and Internet didn’t exist; elaborate card files, updated by hand and typewriter did… as items became known about the various people featured in the card file, that information was added to their bio and record of dealings with Brooke. Various people had the task of traveling with him even if that journey of the day took them no further than the North Adams Chamber of Commerce. That person’s job was to cue the Senator on who he was meeting and what news or greeting… or special comment or compliment he should deliver. Senator Brooke had both a capacious memory himself and was a great personality and showman. This performance never failed to make friends and influence people… thus showing that “Papa” Brooke knew his job.
#2 Keeping tabs on and in touch with your business’ VIPs, always remembering that many will not be on your staff.
This point explains the importance of the Derek Bok-Roy Larsen enchange mentioned above. Larsen was a key Harvard player and Bok never had to be told twice what that meant for the University — and him. When you are CEO you need strong personal relationships (for all that they may be principally carried out by letter, phone, or even, these days, e-mail.
Your list of grandees may comprise, but will certainly not be limited to members of the Board of Directors, previous CEO’s (who always retain (sometimes inexplicably) influence with many. It also consists of heads of unions, key suppliers, banking panjandrums… are you beginning to get the picture?
As Roy Larsen’s reaction showed when he received that missive from Harvard President Bok, he was pleased as punch, honored, touched. First because he was a CEO himself (Time magazine, remember) and knew moments for such gracious tasks and remembrances were not common. Secondly, because Bok was president of an important institution Larsen loved and had unfailingly helped, right up to the end.
#3 Hoi Polloi.
It is obvious, isn’t it, why you’d stretch yourself and find time to build enduring relations with the people we’ve so far discussed. Now, however, comes another group of people. The so-called “little people”, the people whose hard work and loyalty makes possible your enlightened corporate regime.
In this category are employees who get seriously ill or have another problems and difficulties. Also, children of such people; families of persons who go to fight America’s wars and are disabled or killed. Also, people who NEVER get recognition… kitchen workers, maintenance crews, delivery personnel and security details. Without these stalwarts of your CEO-ship you’re lost. There are many, many categories, but you get the point. You need these people far more than they need you. Your heartfelt messages to them upon difficulties and troubled times should therefore be masterpieces of empathy and understanding, never ever being or even seeming like a form letter.
Details, details, details.
At Harvard Business School they are far too grand to inform the students, most of whom expect to be CEOs in due course, of these critical matters. But I’m sure you see the point. Now see this, too:
* All messages must be personal, with handwritten messages the best. * Make your administration the “recognition” administration; don’t let a day go by, not a single day, without implementing these ideas. * When the matter involves you having to criticize and not just praise, also include as many good things are you can say. Mary Poppins knew a “spoon full of sugar helps the medicine go down.”
Remember, future CEO, that you are not only the reigning executive… you are also the symbolic head of your enterprise. As such people want to see you… and they want to know that you’re not merely bright and rich; they need to know that you are the best possible person, too, humane, understanding, always reaching out.
Here for today we must end. You are now on your way not merely to being an admirable CEO but the CEO who works wonders with people, because you make it clear and often that companies are not merely bricks and mortar, products, etc. They are first and always about people… the people you lead as their constant paladin and strong support. Be assured they will love you for it.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. at www.worldprofit.com, providing a wide range of online services for small and-home based businesses. Republished with author's permission by Howard Martell http://HomeProfitCoach.com. Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

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By Howard Martell President of Homeprofitcoach.com



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Saturday, July 16, 2011

Another look inside the millionaire mind-set… how millionaires look at the Internet… very different from you… and far more lucrative.




By Dr. Jeffrey Lant
The Internet is divided into two quite distinct parts: people who make money every single day… and those who not only do not but can not.
I am firmly in the first category. Sadly, you are most probably in the second. If you are serious about profiting online this candid, detailed report is not only useful; it’s an absolute must. Don’t just read it once, either, and expect to get everything out of it. Study it as if your online life and prosperity depend upon it… for they do. It is part of a series of such articles you can find on my blog, details below. Each article in the series takes up a different, crucial aspect of the Internet millionaire’s mind… resolved to put you in that mind-set as soon as possible, the faster to generate the profits you desire.
Energy
I shall commence today with a problem every person online has who is not a millionaire: sloth, laziness, endless vistas of wealth and prosperity… but torpid, meandering, a poster boy or girl for lassitude, indolence, intolerable sluggishness.
I have been on the Internet profitably now since 1994… and among other things have been teaching the essentials of online business success. The degree of inertia and just plain lack of consistent effort and dogged perseverance is staggering.
Let’s be clear with each other. You cannot succeed online if you exhibit consistently poor and inadequate business habits. Good habits are the foundation for Internet success. Treating your online business differently from your offline business will ensure its complete and total failure.
To establish the best possible habits and make the best possible use of the time at your disposal, you need to understand when your energy is at peek… and when, therefore, to do the essential tasks which require the most energy. I am writing this article at 4:25 a.m. Eastern time. I have learned over time that this is the best time of the day to write the 1,500 words of publishable prose I write each day and post on my website and blog. Millionaires, online and off, are expert at reviewing all their assets and deciding just when they should be used for maximum advantage.
Now, I’ve gotten off my chest something I’ve been meaning to write for some time; success comes to those who understand what they have available… then using these assets to generate other assets, maximum energy being an absolute necessity.
Stop Buying, Start Selling.
One of the Internet’s wisest entrepreneurs, George Kosch, has been reviewing and analyzing online wealth seekers for decades. It is both vocation and avocation and his knowledge of such people is encyclopedic, insightful, and often extremely funny. He has identified one group as online business wannabees with the “Shiny New Package Syndrome”.
These folks are engaged in the never-ending, completely futile, and drainingly expensive task of buying every new thing that appears online, the better to ensure that they have the latest, best, cutting-edge do-dad which, immediately upon purchase, is hastily reviewed, then cast on top of the gigantic, only just balanced, stack of dozens, even hundreds of once “must have” items, enticing, purchased, discarded, forgotten.
This syndrome is a killer for building wealth and misses the essential point for how you can use these glittery products with the breathless descriptions to profit. There is a way, an easy way, but it involves changing your thinking from buyer to seller, for one essential and irrefutable reason: product sellers make money… product buyers do not.
You say you are online to make money, right? This being the case tell me when you last reviewed all the product descriptions and purchase opportunities and offers you receive hour by hour online? If you are reaching for an answer that doesn’t come, let me refresh your memory: you never do this, not today, yesterday, or ever. You do what the overwhelming majority of so-called online entrepreneurs do: you trash these advertisements, irritated that you receive them, fast into the dumpster, so there.
This conclusively proves you are not, just yet, millionaire material, since you are ignoring, overlooking and destroying just what can help you succeed.
Product review never stops… but, sadly, with you has probably never started.
Every company determined to grow, even in times of strenuous economic challenge like ours, sets about reviewing products to augment, extend and make more profitable their line. Day in, day out such entrepreneurs make a point of searching out new products that their all-important customer base and lists can monetize for them. Each day is a day for adding new products. The question before the house is: why aren’t you doing this, you with the big dreams and great desires?
Thanks to the Internet, it has never been easier to discover products worldwide and build worldwide business relationships, all from the comfort of your at-home PC and Internet connection. How Christopher Columbus and all the great European explorers would envy you… for at your fingertips this very minute, you have the means of building one or more huge customer lists and of reviewing and adding new products every single day.
Product review and product selling hints.
First, what I’ve written above obviously necessitates a sea change in how you regard your email. New product details and offers must no longer be considered as “junk”; rather, look upon them as helpful information sent by people who desire you to get as rich as possible as soon as possible. When such materials arise (minute by minute online), either review at once… or transfer to an online file so you can review later. Make it a point to review this file regularly, transferring the data you want to another file, while discarding items which seem unlikely to excite the folks on your lists.
Develop and send a stationery letter to the prime source/developer/owner of each product. Advise them you wish to add their product to your catalog/website/list. Indicate your traffic statistics and how you can sell their products. Then ask for the discount terms, name, email address, telephone number of the person handling this product. Be sure to include all your follow-up details.
Note: if this message is not answered within 48 hours, re-email and place “second attempt” at the top; you’re a serious player and the company you’re contacting needs to know it. Efficiency always helps.
Your desire for success, your ability to achieve it online is determined by how many of these letters you send… and how many new products you email to your lists.
Remember, doing so is not the work of an hour, a day or a week. If you want to do what you say you want to do, namely make money online, you must understand that you will do this until you wrap up your online enterprises for good. In my case, that will only take place when I’m six-feet under… and you should have a similar date.
Just one more thing. The products that you used to pay for, emptying your wallet… you’ll get them free from the companies producing them as soon as you show them just what a crackerjack sales machine you are. That starts now!
* * * * *
About The Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

Rupert Murdoch’s free fall, your opportunity to watch a master as he fights to save the world’s greatest communication empire.




By Dr. Jeffrey Lant
Rupert Murdoch only wanted one thing out of life…  and that  thing was… you. Palaces… fine cars.. every good thing in life, those items he could have had, but those dazzling prizes bored him. But you and your mind never palled or lost their interest. He craved you… wanted you… and always remained faithful to you, doing everything possible to control every thought in your mind. Rupert Murdoch is a great lover… and you were the unceasing object of his profound,  unswerving devotion.
Like many other lovers, Rupert’s interest in you grew from the casual to the obsessive.  He wanted to be with you every step of your life… supplying you with everything you needed….and going to great, exorbitant lengths to ensure you got it.
He gave you everything… and only wanted one thing: your full and total devotion. Love Rupert and Rupert would love you… Daddy was there to provide. And if along the way he broke a law or two or made the odd misjudgment, what matter? He did it all for you… and he’d do it all again; such is the true measure of his affection. He loved you, you see, not wisely but too well.
Keith Rupert Murdoch, born 11 March, 1931.
Rupert Murdoch was born in Melbourne, Australia.  It’s a place named after Queen Victoria’s first Prime Minister, Viscount Melbourne. This wouldn’t matter much except for one of his lordship’s celebrated aphorisms, “That is no use at all. What I want is friends who will support me when I am in the wrong.” It’s something Murdoch should keep in mind these troubled days… the problem is he does not have, maybe never had, friends in the first place, a fact more glaring by the day….
From Adelaide to the world.
From his earliest youth, Murdoch had a fascination with getting his thoughts, ideas, quirks, eccentricities, idiosyncrasies and hobby horses into your head. This can only be done if you control media sources… and Murdoch knew instantly that he had to have such sources… lots of sources… maybe every such source to achieve his goal, to be a man worthy of himself.
His father, Sir Keith Murdoch was a wealthy man, money made through a series of regional Australian newspapers. Sir Keith was an empire builder… and made sure his son and heir had every advantage,  including a stint at Worcester College, Oxford University where he supported the Labour Party.
When he was just 22, his father died, prompting his return from Oxford, becoming director of News Limited in 1953. To celebrate, he acquired the “Sunday Times” in Perth, Western Australia. He colored in this part of the world on his map, thereby showing where he had influence. He liked what he saw and knew he wanted more, much more. He had well and truly commenced his lifetime’s quest… exhilarated rather than intimidated at how much there was to accumulate and control… and how little time he had to do it.
His models, his inspirations were the truly great media moguls, people like William Randolph Hearst, Max (Lord) Beaverbrook, Joseph Pulitzer.. He aimed to beat the pants off these titans and become the greatest media giant ever, the man who acquired all, beat all, and surmounted all, triumphant and unassailable. On this basis for years he satisfied himself as he not only took over one key media source after another but developed as a crucial player in the “you scratch my back…” culture of Great Britain, Australia, Canada, the United States… and beyond.  It was a marvelous, dazzling, thrilling formula for success:
* Buy media sources (print and television).
* Influence politicians.
* Keep politicians eager to please you, so you support their agendas and careers.
* Ensure that all governments know your power and want to please and appease you.
* Buy another media source… and do it all again.
“Content is king.”
The problem with acquiring media sources is that they are worthless unless people like you and me want and are willing to buy the content they deliver.  Thus, every time Murdoch and his News Corporation acquired a new media property, they acquired the problem of keeping and increasing its audience. Another titan, Microsoft’s Bill Gates, knew the solution. His celebrated aphorism is “Content is king.” He used it in reference to the Internet, but it applied as well to Rupert Murdoch’s far-flung, always expanding empire.
It boiled down to this: if Murdoch’s empire was to grow and thrive, he needed superior content and he needed it every single day. That’s what we readers and viewers demanded… and we demanded we get it… or else.
With the stakes so high, so very high and always growing, with the voracious engines of Murdoch’s empire needing more and more customer-pleasing content, it soon became understood (but never, you understand, made public) that all means were permitted to get information that would help circulation. “You understand what I mean by ‘all means’?” he might have said… with his auditors bowing their heads, nodding, winking, thus signifying that they, too, understood what was at stake… and thereby entered into a conspiracy that grew and grew as the need for cash grew apace. It was a deal with the Devil which resulted in immoral deeds, illegal deeds, disgusting and disreputable deeds.
But Mr. Murdoch and the great news media he controlled needed copy…  and, after all, we have our own deals with the Devil, don’t we? And so the stage was set… and the very gods of Olympus stopped what they were about, anxious to see what developed and what a man like Murdoch, with a mind without trammels, might do.
The action broke July 4, 2011, when it was that Murdoch’s “News of the World” tabloid ordered the hacking of the voice mail of Milly Dowler, a 13-year old girl abducted and murdered in 2002. The publication of that news was like the line that starts all horse races, “And they’re off…” And so they were as each day since then has brought an ever-expanding litany of what Murdoch would like us to believe were a “few minor mistakes”. But were they so slight?
* Item: Murdoch employees hacked the bank records for former British Prime Minister Gordon Brown. They also hacked the medical records for Brown’s four year old son, Fraser, who suffers from cystic fibrosis.
* Item: Murdoch’s operatives bribed the Queen’s royal protection officers to give them details of Her Majesty’s schedule.
* Item: Murdoch’s hackers, busily at their dark work, accessed the bank, medical and other personal records of thousands of people, looking for who-knows-what for who-knows-why.
In a moment, Murdoch’s unstoppable machine stopped… as politicians, who had kow-towed before the master, scented blood… and wanted it at once, not because of “vengeance” of course (never that) but only for the best and loftiest of reasons.
And so one story of deception, lies, and privacy violation after another surfaced, Murdoch and his empire swooned…. until on July 13th Murdoch had to withdraw a $12 billion offer for shares he does not already own in Britain’s main satellite television broadcaster.  And this is only the beginning of miseries as Murdoch’s emboldened critics will now avenge their many abasements and humiliations at his hands, for they have all awaited this satisfaction for many seasons. Murdoch, the consummate street fighter, will never go softly into that good night… but  go he must, or lose all. Then when asked why he who had so much had to have more, at any cost, he will say this: “I had to do it, for you, you, the only person I have ever loved.”
About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie

3 quick things


I know your busy, so here are 3 supremely
important details you’ve got to know.
Let me explain:
#1- It’s crazy, but the BUZZ from new students
who are already inside Mark’s blueprints is actually
louder than the pre-launch buzz. That’s a huge sign
of how powerful this is. (Hint: you can see all the
facebook comments if you click the “caffeine ca$h”
or “quantum ca$h” videos on this page):
YOUR LINK to FULL DETAILS Video http://mentorsforlife2006.informationblueprint.com

#2- Inside Module 3, Mark is going to show us
his 8-figures of “video sales letters” secrets. But
here is a clue: watch him demonstrate his stuff
inside the video sales letter for this course (Dah!). haha
(Tip: notice how many times he subtly drops the
“name” of the course throughout the video. Keep
track of how many times he uses “pattern interrupts”
to prevent the 65-min video from being boring).
HECK: realize this, he put together over 1 hour straight
of entertainment and education that is adding hundreds
of thousands of dollars to his pocket right now. It’s probably
a good idea for you and I to take notes on how he does it.
So, if you haven’t seen his 4-min teaser video called,
“21 Reasons Why You MUST watch FULL DETAILS”,
watch it now:
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Thursday, July 14, 2011

Thoughts on ‘La Marseillaise’, the greatest national anthem ever written, and La France, belle et eternelle. July 14, 2011.




by Dr. Jeffrey Lant
I am not in Paris today, but my mind and heart most assuredly are, for today the pomp and circumstance of the republic will be fully displayed, not least because its president, M. Sarkozy, universally written off as chief executive for a second term, has, thanks to the hijinx and pratfalls of Dominique Strauss-Kahn (once the leading Socialist candidate) been resurrected. Indeed, he might take the name Dieudonne’, the sobriquet of Louis XV; after all virtually every French head of state has regarded himself so… and the suddenly ebullient Sarkozy is no exception.
Down the Champs Elysee the crack troops in full dress regalia will march to tunes well known to every citizen… but only one such tune will make the blood of every loyal Frenchman race… That tune is “La Marseillaise”, the first national anthem, the bloodiest, the most resounding, the greatest of them all. See for yourself…
Many people have sung “La Marseillaise”, but my favorite rendition is by Mireille Mathieu; it is at once elegant, chic, arousing, with every word clear and distinctly enunciated, something most helpful to those of us not to the chateau born. You can find it in any search engine and should go now to find and play it over and over again… “La Marseillaise”, you see, is the greatest recruiting tune, and to hear it is to enlist in the service of France.
The fall of the Bastille, July 14, 1789.
In the heart of ancien regime Paris stood a fortress, grim, outmoded, a prison hardly used at all… but a living reminder of such outrages as lettres de cachet (with which French sovereigns could imprison anyone without a warrant or public reason) and the manifold ways in which the Bourbon dynasty had trampled the people, contravening the enlightened spirit of the late 18th century. This spirit turned all France (except Louis XVI and his Court) into reformers… even though they had no idea what that meant or how soon it would get out of control; reform is what the nation wanted… the ancient Estates General (which hadn’t met since the 17th century) was what they got.
That meant all of the nobility belonged to the First Estate; all the clergy to the Second Estate, and everyone else to the Third Estate, which thus comprised over 95 percent of the population. It was intended by the illiberal Court that the First and Second Estates (presumed conservative in their orientation) would always outvote the Third Estate and that its members would acquiescence, bend the knee, pay the taxes needed, while remaining respectful and silent. Ma foi! Cardinal Richelieu himself might well have found such a task daunting; hapless Louis XVI had no clue whatever.
From the very moment the Estates General was called, the sovereign found himself poorly advised, badgered by members of the Royal Family, the most privileged and ancien of all. He was over his head… and in large measure he failed not because he was a tyrant abusing the powers he had… but because he was a rather enlightened gentleman himself who didn’t use his powers. He was the perfect monarch, if you wanted a leader who could not lead. Into this vacuum, the “people” and their representatives stepped gingerly (grateful that their sovereign had not summarily dismissed and imprisoned them, or worse). To make matters worse for His Most Christian Majesty, his eldest son, the Dauphin of France, died. A doting father withdrew from view, grieving for his beloved child. It was the worst possible moment for such humanity.
The people, patient no longer.
The unimaginable had already happened as Louis XVI and his regime imploded. The monarchy which governed France had, in the person of its king, quite simply ceased to rule. People saw it… but, incredulous, they did not believe it; surely the king was planning his counter offensive right this minute and woe to those on the wrong side of this pressing matter.
Among those who felt sure their sire would retaliate were the people of Paris; rumors were rife that the king’s soldiers were en route. Since such an action might have been expected from any reasonably self-protective sovereign, the people thought their king would do so… but the military was already beyond his majesty’s control. The people didn’t know that…
The result was the fall of the Bastille at the hands of a mob morphing from subjects into patriots. Sadly, its cells were not full of the good, afflicted people of France; in fact, they had hardly a prisoner at all. What matter! The Bastille’s governor, the Marquis de Launay, was a “tyrant” by definition. And his bloody head, hacked from his body, paraded about the town on a pike, was a dandy example of what a righteous and enraged people could do. These were the sentiments of the nation on this date in 1789. And they found themselves in the song originally called “Chant de guerre pour l’Armee du Rhin,” written and composed by Claude Joseph Rouget de Lisle in 1792.
From the very first moment the revolutionary solders of the city of Marseille marched through Paris rousing the dead and inspiring the fretful with this most glorious march and its lurid lyrics, “La Marseillaise” has been more than an anthem; it has been the living symbol of La France, enraged, aroused, marching, marching always on the side of right and the people. As such in 1795 it was adopted as the nation’s first anthem… a gauntlet thrown down wherever tyrants abide… wherever people can take inspiration from the most inspirational song of all.
Facts about “La Marseillaise” and its universal significance.
Many people had a hand in its creation. Rouget de Lisle wrote the song and has garnered virtually all the renown that comes from writing its legendary lyrics. The melody is an adaptation of a theme written in 1781 by Giovan Battista Viotti. His contribution is virtually unknown. No doubt the French like it this way; such an anthem on such a subject must perforce be written by a Frenchman.
Right from the moment Rouget de Lisle penned the lyrics, “La Marseillaise” was looked on as far more than a mere anthem. It became the voice of revolution, with its stark rendition of what counter revolutionaries aimed to do and what the good citizens must do to keep the freedoms wrenched from the king.
The imagery is stark! Bold! Unyielding! It calls for the levee en masse of all citizens… and makes it clear what will happen to them all should they fail.
This is a song of resolution! Action! Moral purity and sacrifice; terrible threats and great challenges.
The lyrics are insistent…
“To arms, citizens, Form your battalions, Let’s march, let’s march!”
or, in the original French, each word urgent! Uplifting! Thrilling!
“Aux armes, citoyens, Formez vos bataillons, Marchons, marchons!”
These diamond-sharp words have put tyrants everywhere on notice, which is why such tyrants, even in France, have prohibited its playing. Napoleon Bonaparte did so; so did King Louis XVIII.
But the reason La France is belle et eternelle is because she is at her best the repository and unflinching defender of every virtue found in “La Marseillaise” and when its strident chords were first played “Le jour de gloire est arrive’ ‘”… and since its glorious inception has never left. Vive La France!
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About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18 best-selling business books. Republished with author’s permission by Howard Martell http://HomeProfitCoach.com Check out Instant Traffic Robot ->  http://www.HomeProfitCoach.com/?rd=ep6SGTie